MCPInstall

page-cro

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Installs
57.5K
Last 24h
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Trending rank
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Security
Pass

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads page-cro automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

Security audits

Independent scans of the skill's instructions and bundled files.

Gen Agent Trust Hub PassSAFE ·This skill serves as a Conversion Rate Optimization (CRO) expert assistant. It analyzes marketing page elements like headlines, value propositions, and calls to action based on a provided framework and internal references. No malicious code or security threats were found.
Socket PassNo alerts
Snyk PassLOW ·Risk: LOW · No issues
Runlayer PassNONE ·2 files scanned · No issues
ZeroLeaks PassNONE ·Score: 93/100 · 2 sections analyzed

SKILL.md

The instructions your agent reads when the skill is triggered.

Page Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

  1. Page Type: Homepage, landing page, pricing, feature, blog, about, other
  2. Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download, contact sales
  3. Traffic Context: Where are visitors coming from? (organic, paid, email, social)

CRO Analysis Framework

Analyze the page across these dimensions, in order of impact:

1. Value Proposition Clarity (Highest Impact)

Check for:

  • Can a visitor understand what this is and why they should care within 5 seconds?
  • Is the primary benefit clear, specific, and differentiated?
  • Is it written in the customer's language (not company jargon)?

Common issues:

  • Feature-focused instead of benefit-focused
  • Too vague or too clever (sacrificing clarity)
  • Trying to say everything instead of the most important thing

2. Headline Effectiveness

Evaluate:

  • Does it communicate the core value proposition?
  • Is it specific enough to be meaningful?
  • Does it match the traffic source's messaging?

Strong headline patterns:

  • Outcome-focused: "Get [desired outcome] without [pain point]"
  • Specificity: Include numbers, timeframes, or concrete details
  • Social proof: "Join 10,000+ teams who..."

3. CTA Placement, Copy, and Hierarchy

Primary CTA assessment:

  • Is there one clear primary action?
  • Is it visible without scrolling?
  • Does the button copy communicate value, not just action?
    • Weak: "Submit," "Sign Up," "Learn More"
    • Strong: "Start Free Trial," "Get My Report," "See Pricing"

CTA hierarchy:

  • Is there a logical primary vs. secondary CTA structure?
  • Are CTAs repeated at key decision points?

4. Visual Hierarchy and Scannability

Check:

  • Can someone scanning get the main message?
  • Are the most important elements visually prominent?
  • Is there enough white space?
  • Do images support or distract from the message?

5. Trust Signals and Social Proof

Types to look for:

  • Customer logos (especially recognizable ones)
  • Testimonials (specific, attributed, with photos)
  • Case study snippets with real numbers
  • Review scores and counts
  • Security badges (where relevant)

Placement: Near CTAs and after benefit claims

6. Objection Handling

Common objections to address:

  • Price/value concerns
  • "Will this work for my situation?"
  • Implementation difficulty
  • "What if it doesn't work?"

Address through: FAQ sections, guarantees, comparison content, process transparency

7. Friction Points

Look for:

  • Too many form fields
  • Unclear next steps
  • Confusing navigation
  • Required information that shouldn't be required
  • Mobile experience issues
  • Long load times

Output Format

Structure your recommendations as:

Quick Wins (Implement Now)

Easy changes with likely immediate impact.

High-Impact Changes (Prioritize)

Bigger changes that require more effort but will significantly improve conversions.

Test Ideas

Hypotheses worth A/B testing rather than assuming.

Copy Alternatives

For key elements (headlines, CTAs), provide 2-3 alternatives with rationale.


Page-Specific Frameworks

Homepage CRO

  • Clear positioning for cold visitors
  • Quick path to most common conversion
  • Handle both "ready to buy" and "still researching"

Landing Page CRO

  • Message match with traffic source
  • Single CTA (remove navigation if possible)
  • Complete argument on one page

Pricing Page CRO

  • Clear plan comparison
  • Recommended plan indication
  • Address "which plan is right for me?" anxiety

Feature Page CRO

  • Connect feature to benefit
  • Use cases and examples
  • Clear path to try/buy

Blog Post CRO

  • Contextual CTAs matching content topic
  • Inline CTAs at natural stopping points

Experiment Ideas

When recommending experiments, consider tests for:

  • Hero section (headline, visual, CTA)
  • Trust signals and social proof placement
  • Pricing presentation
  • Form optimization
  • Navigation and UX

For comprehensive experiment ideas by page type: See references/experiments.md


Task-Specific Questions

  1. What's your current conversion rate and goal?
  2. Where is traffic coming from?
  3. What does your signup/purchase flow look like after this page?
  4. Do you have user research, heatmaps, or session recordings?
  5. What have you already tried?

Related Skills

  • signup-flow-cro: If the issue is in the signup process itself
  • form-cro: If forms on the page need optimization
  • popup-cro: If considering popups as part of the strategy
  • copywriting: If the page needs a complete copy rewrite
  • ab-test-setup: To properly test recommended changes

FAQ

What does the page-cro skill do?

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

How do I install page-cro?

Run npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/page-cro/ (personal) or .claude/skills/page-cro/ (project).

Which AI agents can use page-cro?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is page-cro safe to install?

Security partners have reviewed it: Gen Agent Trust Hub passed; Socket passed; Snyk passed; Runlayer passed; ZeroLeaks passed. As with any skill, read the SKILL.md and bundled scripts before installing.

Who maintains page-cro?

It is published by coreyhaines31 in coreyhaines31/marketingskills. It has 57,463 recorded installs.

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