MCPInstall

programmatic-seo

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," "templated landing pages," or "which CMS for pSEO." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

Installs
150.9K
Last 24h
+690
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#524
Security
Pass

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/coreyhaines31/marketingskills --skill programmatic-seo
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads programmatic-seo automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

Security audits

Independent scans of the skill's instructions and bundled files.

Gen Agent Trust Hub PassSAFE ·The programmatic-seo skill is a strategic tool designed to help agents generate SEO plans and templates. It uses local project context to provide tailored advice and follows best practices for content quality and search intent. No malicious patterns or security risks were detected.
Socket PassNo alerts
Snyk PassLOW ·Risk: LOW · No issues
Runlayer PassNONE ·2 files scanned · No issues
ZeroLeaks PassNONE ·Score: 93/100 · 2 sections analyzed

SKILL.md

The instructions your agent reads when the skill is triggered.

Programmatic SEO

You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a programmatic SEO strategy, understand:

  1. Business Context

    • What's the product/service?
    • Who is the target audience?
    • What's the conversion goal for these pages?
  2. Opportunity Assessment

    • What search patterns exist?
    • How many potential pages?
    • What's the search volume distribution?
  3. Competitive Landscape

    • Who ranks for these terms now?
    • What do their pages look like?
    • Can you realistically compete?

Core Principles

1. Unique Value Per Page

  • Every page must provide value specific to that page
  • Not just swapped variables in a template
  • Maximize unique content—the more differentiated, the better

2. Proprietary Data Wins

Hierarchy of data defensibility:

  1. Proprietary (you created it)
  2. Product-derived (from your users)
  3. User-generated (your community)
  4. Licensed (exclusive access)
  5. Public (anyone can use—weakest)

3. Clean URL Structure

Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:

  • Good: yoursite.com/templates/resume/
  • Bad: templates.yoursite.com/resume/

4. Genuine Search Intent Match

Pages must actually answer what people are searching for.

5. Quality Over Quantity

Better to have 100 great pages than 10,000 thin ones.

6. Avoid Google Penalties

  • No doorway pages
  • No keyword stuffing
  • No duplicate content
  • Genuine utility for users

The 12 Playbooks (Overview)

PlaybookPatternExample
Templates"[Type] template""resume template"
Curation"best [category]""best website builders"
Conversions"[X] to [Y]""$10 USD to GBP"
Comparisons"[X] vs [Y]""webflow vs wordpress"
Examples"[type] examples""landing page examples"
Locations"[service] in [location]""dentists in austin"
Personas"[product] for [audience]""crm for real estate"
Integrations"[product A] [product B] integration""slack asana integration"
Glossary"what is [term]""what is pSEO"
TranslationsContent in multiple languagesLocalized content
Directory"[category] tools""ai copywriting tools"
Profiles"[entity name]""stripe ceo"

For detailed playbook implementation: See references/playbooks.md


Choosing Your Playbook

If you have...Consider...
Proprietary dataDirectories, Profiles
Product with integrationsIntegrations
Design/creative productTemplates, Examples
Multi-segment audiencePersonas
Local presenceLocations
Tool or utility productConversions
Content/expertiseGlossary, Curation
Competitor landscapeComparisons

You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").


Implementation Framework

1. Keyword Pattern Research

Identify the pattern:

  • What's the repeating structure?
  • What are the variables?
  • How many unique combinations exist?

Validate demand:

  • Aggregate search volume
  • Volume distribution (head vs. long tail)
  • Trend direction

2. Data Requirements

Identify data sources:

  • What data populates each page?
  • Is it first-party, scraped, licensed, public?
  • How is it updated?

3. Template Design

Page structure:

  • Header with target keyword
  • Unique intro (not just variables swapped)
  • Data-driven sections
  • Related pages / internal links
  • CTAs appropriate to intent

Ensuring uniqueness:

  • Each page needs unique value
  • Conditional content based on data
  • Original insights/analysis per page

4. Internal Linking Architecture

Hub and spoke model:

  • Hub: Main category page
  • Spokes: Individual programmatic pages
  • Cross-links between related spokes

Avoid orphan pages:

  • Every page reachable from main site
  • XML sitemap for all pages
  • Breadcrumbs with structured data

5. Indexation Strategy

  • Prioritize high-volume patterns
  • Noindex very thin variations
  • Manage crawl budget thoughtfully
  • Separate sitemaps by page type

6. Choose the Build Platform

Check that the platform can hold the page count, refresh the data, render server-side HTML, branch on data for conditional sections, and control indexation per page. Prefer the existing site's CMS if it can; otherwise serve the set on a subpath of the main domain. Options and tradeoffs: references/implementation-platforms.md.


Quality Checks

Pre-Launch Checklist

Content quality:

  • Each page provides unique value
  • Answers search intent
  • Readable and useful

Technical SEO:

  • Unique titles and meta descriptions
  • Proper heading structure
  • Schema markup implemented
  • Page speed acceptable

Internal linking:

  • Connected to site architecture
  • Related pages linked
  • No orphan pages

Indexation:

  • In XML sitemap
  • Crawlable
  • No conflicting noindex

Post-Launch Monitoring

Track: Indexation rate, Rankings, Traffic, Engagement, Conversion

Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors


Common Mistakes

  • Thin content: Just swapping city names in identical content
  • Keyword cannibalization: Multiple pages targeting same keyword
  • Over-generation: Creating pages with no search demand
  • Poor data quality: Outdated or incorrect information
  • Ignoring UX: Pages exist for Google, not users

Output Format

Strategy Document

  • Opportunity analysis
  • Implementation plan
  • Content guidelines

Page Template

  • URL structure
  • Title/meta templates
  • Content outline
  • Schema markup

Task-Specific Questions

  1. What keyword patterns are you targeting?
  2. What data do you have (or can acquire)?
  3. How many pages are you planning?
  4. What does your site authority look like?
  5. Who currently ranks for these terms?
  6. What's your technical stack?

Related Skills

  • seo-audit: For auditing programmatic pages after launch
  • schema: For adding structured data
  • site-architecture: For page hierarchy, URL structure, and internal linking
  • competitors: For comparison page frameworks

FAQ

What does the programmatic-seo skill do?

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," "templated landing pages," or "which CMS for pSEO." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

How do I install programmatic-seo?

Run npx skills add https://github.com/coreyhaines31/marketingskills --skill programmatic-seo in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/programmatic-seo/ (personal) or .claude/skills/programmatic-seo/ (project).

Which AI agents can use programmatic-seo?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is programmatic-seo safe to install?

Security partners have reviewed it: Gen Agent Trust Hub passed; Socket passed; Snyk passed; Runlayer passed; ZeroLeaks passed. As with any skill, read the SKILL.md and bundled scripts before installing.

Who maintains programmatic-seo?

It is published by coreyhaines31 in coreyhaines31/marketingskills. It has 150,926 recorded installs.

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