app-launch
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/appeeky/aso-skills --skill app-launch- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads app-launch automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
App Launch Strategy
You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.
Initial Assessment
- Check for
app-marketing-context.md— read it for app context - Ask: New app or major update?
- Ask: Launch date (or flexible?)
- Ask: Budget (organic only, or paid acquisition available?)
- Ask: Pre-existing audience? (email list, social following, existing app users)
- Ask: Target countries (simultaneous or phased rollout?)
Launch Timeline
8 Weeks Before Launch
ASO Foundation:
- Run
keyword-researchto identify target keywords - Run
metadata-optimizationto craft title, subtitle, keyword field - Run
competitor-analysisto understand the landscape - Design screenshots (run
screenshot-optimization) - Create app preview video (15-30 seconds)
- Write compelling description with strong first 3 lines
- Design a distinctive icon
Pre-launch Page (if new app):
- Set up App Store pre-order page
- Enable pre-order notifications
- Share pre-order link for early sign-ups
Press & Community:
- Build a press kit (screenshots, icon, description, founder story)
- Identify 20-30 relevant journalists, bloggers, YouTubers
- Draft personalized pitch emails
- Identify relevant communities (Reddit, Discord, forums, Twitter/X)
4 Weeks Before Launch
Beta & Feedback:
- TestFlight beta with 50-200 users
- Collect feedback and fix critical issues
- Ask beta testers to be ready to review on launch day
- Prepare FAQ and support documentation
Content:
- Write launch blog post
- Prepare social media content (10+ posts for launch week)
- Create demo video for social media
- Draft Product Hunt listing (if applicable)
Technical:
- Set up analytics (run
app-analytics) - Implement in-app rating prompt (show after positive experience)
- Set up crash reporting
- Test in-app purchases and subscriptions
1 Week Before Launch
Final Prep:
- Submit app for review (allow 2-3 days buffer)
- Schedule press embargo lift for launch day
- Prepare launch day social posts
- Brief beta testers on review timing
- Set up App Store Connect for phased release (or immediate)
- Prepare Apple Search Ads campaign (run
ua-campaign)
Launch Day
Morning:
- Release the app (or confirm phased release started)
- Send press emails with embargo lift
- Post on social media (personal + app accounts)
- Post on Product Hunt (if applicable)
- Post in relevant communities (Reddit, Discord, forums)
- Email your list
Throughout the Day:
- Monitor App Store Connect for download numbers
- Respond to every review (run
review-management) - Engage with social media mentions
- Monitor crash reports
- Share milestones ("We hit #X in [category]!")
Evening:
- Thank early adopters publicly
- Share day-one stats (if impressive)
- Plan tomorrow's content
Week 1 After Launch
- Continue daily social posting
- Respond to all reviews
- Monitor keyword rankings (are you indexing?)
- Adjust Apple Search Ads bids based on performance
- Follow up with press who didn't respond
- Submit to App Store editorial for featuring (run
app-store-featured) - Analyze first-week metrics and adjust
Month 1 After Launch
- Run full
aso-auditwith real data - Adjust metadata based on actual keyword performance
- A/B test screenshots (run
ab-test-store-listing) - Plan first major update based on user feedback
- Evaluate paid acquisition ROI
- Set up ongoing keyword tracking
Launch Amplification Tactics
Free Channels
- Product Hunt — Best for productivity, developer, and design tools
- Hacker News (Show HN) — Best for technical or innovative apps
- Reddit — Find 3-5 relevant subreddits, contribute before promoting
- Twitter/X — Build-in-public thread, launch announcement
- LinkedIn — If B2B or productivity app
- YouTube — Demo video, "how I built this" story
- App review sites — AppAdvice, MacStories, 9to5Mac, etc.
Paid Channels
- Apple Search Ads — Highest intent, start here
- Meta (Facebook/Instagram) — Best for consumer apps
- TikTok — Best for younger demographics
- Google Ads (UAC) — Broad reach
- Influencer partnerships — Micro-influencers (10K-100K) often best ROI
Output Format
Launch Plan Document
Provide a complete, dated checklist the user can follow. Include:
- Timeline with specific dates (based on their launch date)
- Prioritized task list for each phase
- Channel strategy with specific tactics
- Budget allocation (if paid channels available)
- Success metrics and targets for week 1, month 1, month 3
Related Skills
aso-audit— Post-launch ASO health checkkeyword-research— Pre-launch keyword strategymetadata-optimization— Craft launch metadatascreenshot-optimization— Design launch screenshotsua-campaign— Paid acquisition for launchapp-store-featured— Editorial featuring strategyreview-management— Handle launch-day reviews
FAQ
What does the app-launch skill do?
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
How do I install app-launch?
Run npx skills add https://github.com/appeeky/aso-skills --skill app-launch in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/app-launch/ (personal) or .claude/skills/app-launch/ (project).
Which AI agents can use app-launch?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is app-launch safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains app-launch?
It is published by appeeky in appeeky/aso-skills. It has 3,371 recorded installs.
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When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
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