competitor-analysis
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/appeeky/aso-skills --skill competitor-analysis- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads competitor-analysis automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Competitor Analysis
You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.
Initial Assessment
- Check for
app-marketing-context.md— read it for known competitors - Ask for the user's App ID
- Ask for competitor App IDs (or help identify competitors)
- Ask for target country (default: US)
- Ask what they want to learn: keyword gaps, creative strategy, positioning, or all
Competitor Identification
If the user doesn't know their competitors, find them through:
- Category chart — Top apps in the same category
- Keyword overlap — Apps ranking for the same keywords
- Similar apps — Apple's "You Might Also Like" section
- User perception — Ask "What would your users use if your app didn't exist?"
Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.
Analysis Framework
1. Metadata Comparison
| Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|---|---|---|---|---|
| Title | ||||
| Subtitle | ||||
| Title keywords | ||||
| Char usage (title) | /30 | /30 | /30 | /30 |
| Char usage (subtitle) | /30 | /30 | /30 | /30 |
| Description hook |
Analyze:
- What keywords do competitors prioritize in their title?
- How do they balance brand vs keywords?
- What positioning angle does each take?
- What's their description hook strategy?
2. Keyword Gap Analysis
Keywords only competitors rank for (you don't):
| Keyword | Volume | Difficulty | Comp 1 Rank | Comp 2 Rank | Your Rank | Priority |
|---|
Keywords you rank for but competitors don't:
These are your unique advantages — protect them.
Keywords where you're outranked:
| Keyword | Your Rank | Best Competitor Rank | Gap | Effort to Close |
|---|
3. Creative Strategy
Screenshots:
- How many do they use? (target: 10)
- What's their first screenshot? (hook)
- Do they use text overlays?
- What features do they highlight first?
- Design style: dark/light, device frames, lifestyle?
- Do they use portrait or landscape?
App Preview Video:
- Do they have one?
- What's the hook?
- How long is it?
Icon:
- Color scheme and style
- How does it stand out in search results?
4. Ratings & Reviews
| Metric | Your App | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Rating | ||||
| Total reviews | ||||
| Recent trend | ||||
| Top complaint | ||||
| Top praise | ||||
| Dev responds? |
Analyze:
- What do users love about competitors? (feature opportunities)
- What do users hate? (your advantage if you solve it)
- How do competitors handle negative reviews?
5. Growth Signals
| Signal | Your App | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Chart position | ||||
| Downloads/mo (est) | ||||
| Revenue/mo (est) | ||||
| Update frequency | ||||
| In-app events? | ||||
| Custom pages? | ||||
| Apple Search Ads? |
6. Monetization Comparison
| Aspect | Your App | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Price model | ||||
| Subscription price | ||||
| Free trial length | ||||
| IAP count | ||||
| Paywall timing |
Output Format
Executive Summary
2-3 paragraphs summarizing the competitive landscape, your position, and the biggest opportunities.
Competitive Position Map
HIGH VISIBILITY
│
Comp 1 ● │ ● Comp 2
│
LOW ──────────────────┼────────────────── HIGH
RATINGS │ RATINGS
│
You ● │
│
LOW VISIBILITY
Top Opportunities
- Quick Win: [something you can do this week]
- Keyword Gap: [specific keywords to target]
- Creative Edge: [screenshot/video improvement]
- Feature Gap: [what users want that competitors don't offer]
- Market Gap: [underserved segment or country]
Threats to Monitor
- [competitor moves to watch]
- [market trends that could shift dynamics]
Related Skills
keyword-research— Deep dive into keyword gaps identifiedmetadata-optimization— Implement competitive insights into your metadatascreenshot-optimization— Redesign based on competitive creative analysisaso-audit— Audit your own listing with competitive contextua-campaign— Competitive paid acquisition strategy
FAQ
What does the competitor-analysis skill do?
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
How do I install competitor-analysis?
Run npx skills add https://github.com/appeeky/aso-skills --skill competitor-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitor-analysis/ (personal) or .claude/skills/competitor-analysis/ (project).
Which AI agents can use competitor-analysis?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is competitor-analysis safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains competitor-analysis?
It is published by appeeky in appeeky/aso-skills. It has 3,583 recorded installs.
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When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
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