android-aso
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/appeeky/aso-skills --skill android-aso- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads android-aso automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Android ASO (Google Play)
You are a Google Play ASO expert. Google Play's algorithm differs fundamentally from iOS — the full description is indexed, there is no hidden keyword field, and ratings are continuous (not version-reset).
Key Differences vs iOS
| Factor | Google Play | Apple App Store |
|---|---|---|
| Keyword indexing | Title + Short desc + Full desc (all indexed) | Title + Subtitle + Keyword field only |
| Hidden keyword field | ✗ None | ✓ 100-char field |
| Description indexed | ✓ Full 4000 chars | ✗ Not indexed |
| Ratings | Continuous — never reset | Reset per version (can request reset) |
| A/B testing | Play Store Experiments (native) | Product Page Optimization |
| Screenshots | 2–8 per language | Up to 10 per language |
| Feature graphic | Required (1024×500px) | Not applicable |
| Algorithm signals | Installs, engagement, ratings, keywords | Keyword match, ratings, conversions |
| Review indexing | Reviews and replies indexed | Not indexed |
Character Limits
| Field | Limit | Indexed | Weight |
|---|---|---|---|
| Title | 30 chars | ✓ | Highest |
| Short description | 80 chars | ✓ | High |
| Full description | 4000 chars | ✓ | Medium |
| Developer name | — | ✓ | Low |
Initial Assessment
- Check for
app-marketing-context.md - Ask: Do you have Play Console access? (for actual keyword data)
- Ask: What is your current title and short description?
- Ask: What are your 3 most important keywords?
- Ask: What category is your app in?
Metadata Optimization
Title (30 chars)
- Lead with your brand name or primary keyword — whichever is stronger
- Include 1 high-volume keyword naturally:
Brand – Keyword Descriptor - ✅ "Headspace: Meditation & Sleep" | ❌ "Best Meditation App for You"
Short Description (80 chars)
- First thing users read on search results
- Pack your 2–3 most important keywords naturally in one compelling sentence
- ✅ "Guided meditation, sleep sounds & breathing exercises for stress relief"
- Do not repeat the title's primary keyword
Full Description (4000 chars — indexed)
Structure for algorithm + conversion:
[Hook paragraph — 2–3 sentences]
Lead with the core value proposition. Include primary keyword in first 167 chars
(shown above the fold).
[Feature bullets — 5–8 items]
• [Feature]: [Benefit]
Use keywords naturally. Vary phrasing — don't repeat exact phrases.
[Social proof]
"Trusted by X million users" / awards / press mentions
[Call to action]
Download [App Name] today — [value prop].
[Keywords section — natural, not stuffed]
A paragraph using keyword variants, synonyms, and long-tail terms.
Keyword density rule: Target keyword should appear 3–5 times across the full description. Exact match + variants. Never stuff.
Localization
Google Play indexes descriptions per language. Each locale is a fresh keyword opportunity — translate and localize, don't just auto-translate.
Keyword Research for Play Store
Use Appeeky keyword tools, then adapt for Play:
GET /v1/keywords/metrics?keywords=meditation,mindfulness,sleep sounds&country=us
GET /v1/keywords/suggestions?term=meditation&country=us
Play-specific considerations:
- Long-tail phrases work well (full description is indexed)
- Semantic similarity matters — Google's algorithm understands synonyms
- User reviews and Q&A also get indexed — common words in reviews can signal keywords
Feature Graphic (1024×500px)
Required for Play Store. Appears at the top of your listing when no video is present.
- Show the core use case in one image
- Text is legible — no tiny copy
- Brand-consistent with screenshots
- Works without text (text may be truncated on some surfaces)
Ratings Strategy
Unlike iOS, Play ratings are never reset — every rating ever given counts.
To improve your rating:
- Respond to every 1–3 star review (boosts score algorithmically)
- Reply invites re-rating — users can update their review
- Use
review-managementskill for response templates - Fix the issues mentioned in low ratings and reply: "Fixed in version X.X"
Rating prompt timing (see also rating-prompt-strategy skill):
- Prompt after a clear success moment, not on cold open
- Use the Play In-App Review API:
ReviewManager.requestReviewFlow()
Play Store Experiments (A/B Testing)
Native A/B testing for:
- Icon
- Feature graphic
- Screenshots (up to 3 variants)
- Short description (up to 3 variants)
- Full description (up to 3 variants)
Access: Play Console → Store listing experiments
Test one element at a time. Run for minimum 7 days or 1,000 impressions.
Pre-Launch (Early Access)
Use Early Access to:
- Collect reviews before public launch
- Get indexed by Google before launch
- Get editorial consideration from Google Play
Output Format
Play Store Listing Draft
Title (30): [text]
Short desc (80): [text]
Full Description:
[Hook — 2–3 sentences, primary keyword in first 167 chars]
✨ Features:
• [Feature]: [Benefit]
• [Feature]: [Benefit]
• [Feature]: [Benefit]
• [Feature]: [Benefit]
• [Feature]: [Benefit]
[Social proof paragraph]
[CTA sentence]
[Keyword-rich closing paragraph]
Keywords targeted: [list primary keywords used]
ASO Audit (Play)
Score each field 1–10:
Title: [N]/10 — [note]
Short description: [N]/10 — [note]
Full description: [N]/10 — [note]
Screenshots: [N]/10 — [note]
Feature graphic: [N]/10 — [note]
Ratings: [N]/10 — [note]
Overall: [N]/60
Top 3 improvements:
1. [specific change with expected impact]
2. [specific change with expected impact]
3. [specific change with expected impact]
Related Skills
aso-audit— iOS-focused audit (compare approaches)metadata-optimization— iOS metadata (different field rules)review-management— Respond to Play reviews to recover ratingrating-prompt-strategy— In-App Review API timing and strategyab-test-store-listing— Play Experiments methodologylocalization— Per-language listing optimization
FAQ
What does the android-aso skill do?
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
How do I install android-aso?
Run npx skills add https://github.com/appeeky/aso-skills --skill android-aso in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/android-aso/ (personal) or .claude/skills/android-aso/ (project).
Which AI agents can use android-aso?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is android-aso safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains android-aso?
It is published by appeeky in appeeky/aso-skills. It has 2,739 recorded installs.
More from appeeky/aso-skills
aso-audit
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When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
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