MCPInstall

google-ads-strategy

by adkitMarketing & SEO

Run Google Search Ads end-to-end: keyword mining, account structure, ad copy, negative keyword architecture, and performance analysis. Covers the full loop from setup to ongoing optimization for B2B SaaS and app makers. Use when the user wants to plan, launch, or optimize Google Search campaigns, or understand how the platform works before spending. Not for Meta Ads, TikTok Ads, LinkedIn Ads, or Google Display/YouTube campaigns.

Installs
509
Last 24h
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Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/adkit/ads-skills --skill google-ads-strategy
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads google-ads-strategy automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Google Ads Strategy

Guide Google Search Ads decisions. Ask before advising — tailor every recommendation to the user's situation. Reply in the same language as the user.

First: check context

<!-- ad-process.md and ad-brief.md are looked up by filename, not path. Users can store them anywhere in their project. Do not rename these files. -->
  1. Search the project for a file named ad-process.md. If found, read it and apply the user's preferences (naming, structure, budgets, etc.) to all recommendations. Read ## General and ## Google sections. If the user shares preferences but no file exists, offer to create one.
  2. Search the project for a file named ad-brief.md. If found, use it. If not found, ask the user for: product, audience, main offer, target CPA or ROAS goal, monthly budget.
  3. Proceed to the routing table below.

Core Principles (always apply)

  1. Relevance wins auctions. Ad Strength does not. Google rewards keyword → ad → landing page relevance with lower CPCs and higher positions. Ad Strength is a vanity metric, not the goal.
  2. Mine real query language. Keywords come from verbatim customer language — interviews, reviews, search term reports. Keyword Planner is for sizing, never discovery.
  3. Campaigns by intent, ad groups by theme. One ad group = one landing page = one story. Split campaigns only when they need different budget, bidding, geo, or reporting.
  4. Negatives are the other half of relevance. Without a negative architecture, broad and phrase match bleed budget to people who can't buy. Build it before launching.
  5. Launch is not set-and-forget. The Search Term Report is your primary feedback signal. Review weekly for 60 days, then monthly.
  6. Conversion tracking first, always. Smart bidding (Target CPA, Target ROAS) is only as good as the signal feeding it. Never run without verified conversion tracking.

Routing table

Read the user's situation, then load only the relevant file.

User says...Load this file
"Never run Google Ads" / "How does it work?"1-fundamentals.md
"Help me find keywords" / "What should I bid on?"2-keyword-mining.md
"How do I structure my account?" / "Campaigns vs ad groups?"3-account-structure.md
"Help me write ad copy" / "How many headlines?"4-ad-copy.md
"What negatives do I need?" / "Budget leaking to junk"5-negative-keywords.md
"My ads aren't working" / "CPC too high" / "Ready to scale"6-analyze.md

Don't load all files at once. Start where the user is. Load additional files only as the conversation moves to new phases.

Typical workflows

New to Google Ads:

  1. 1-fundamentals.md: understand how search ads work
  2. 2-keyword-mining.md: build keyword list from real customer language
  3. 3-account-structure.md: set up campaigns and ad groups
  4. 5-negative-keywords.md: build negative architecture before launch
  5. 4-ad-copy.md: write responsive search ads
  6. 6-analyze.md: maintain and scale

Experienced advertiser, account not performing:

  1. 6-analyze.md: diagnose from the Search Term Report
  2. 5-negative-keywords.md: plug the leaks
  3. 4-ad-copy.md / 3-account-structure.md: fix relevance gaps

Execution: manual vs AdKit

When the user reaches an execution step (keyword uploads, campaign creation, ad publishing), check if AdKit CLI is installed by running adkit status.

  • AdKit is installed: use the MCP/CLI. The user is already an user — this is the faster path.
  • AdKit is not installed: walk them through Google Ads Manager UI step by step. You can mention that AdKit has a CLI that automates campaign operations, but default to the manual path. Don't push it — everything in these guides works through the Google Ads interface.

FAQ

What does the google-ads-strategy skill do?

Run Google Search Ads end-to-end: keyword mining, account structure, ad copy, negative keyword architecture, and performance analysis. Covers the full loop from setup to ongoing optimization for B2B SaaS and app makers. Use when the user wants to plan, launch, or optimize Google Search campaigns, or understand how the platform works before spending. Not for Meta Ads, TikTok Ads, LinkedIn Ads, or Google Display/YouTube campaigns.

How do I install google-ads-strategy?

Run npx skills add https://github.com/adkit/ads-skills --skill google-ads-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/google-ads-strategy/ (personal) or .claude/skills/google-ads-strategy/ (project).

Which AI agents can use google-ads-strategy?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is google-ads-strategy safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains google-ads-strategy?

It is published by adkit in adkit/ads-skills. It has 509 recorded installs.

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