
geo-proposal
Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/zubair-trabzada/geo-seo-claude --skill geo-proposal- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads geo-proposal automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
GEO Proposal Generator
Purpose
Generate a fully customized, client-ready GEO service proposal that:
- Pulls findings directly from the prospect's GEO audit
- Translates technical gaps into business pain points
- Presents 3 service tiers with clear pricing
- Includes a realistic ROI projection
- Outputs a professional markdown document ready to send
Command
/geo proposal <domain-or-audit-file> [--tier basic|standard|premium] [--client-name "Name"] [--monthly EUR]
Examples:
/geo proposal electron-srl.com
/geo proposal electron-srl.com --tier standard --client-name "Electron Srl"
/geo proposal ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md
Workflow
Step 1: Load Audit Data
- Check if
~/.geo-prospects/audits/<domain>*.mdexists - If not, suggest running
/geo quick <domain>first - Extract from audit:
- GEO Score (overall and per-category)
- Top 3 critical findings
- Quick wins list
- Business type
- Estimated organic traffic impact
Step 2: Customize the Proposal
Auto-fill proposal template with:
- Company name (from domain or prospect record)
- GEO score and tier label
- 3 most critical pain points (translated to business language)
- Estimated revenue at risk from AI search shift
- Recommended service tier based on score:
- Score 0-40 → Recommend Premium (critical issues need full attention)
- Score 41-60 → Recommend Standard (significant gaps, needs monthly work)
- Score 61-75 → Recommend Basic (solid base, needs monitoring)
Step 3: Generate Proposal File
Output to ~/.geo-prospects/proposals/<domain>-proposal-<date>.md
Also update prospect record if it exists in ~/.geo-prospects/prospects.json
Proposal Template
Generate the following document, filling all [PLACEHOLDERS] with real audit data:
# GEO Optimization Proposal
## [COMPANY NAME] — AI Search Visibility
**Prepared by:** [YOUR AGENCY NAME]
**Prepared for:** [CONTACT NAME], [COMPANY NAME]
**Date:** [DATE]
**Valid until:** [DATE + 30 DAYS]
**Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]
---
## Executive Summary
[COMPANY NAME] operates in [INDUSTRY] and serves customers across [GEOGRAPHY].
Our GEO audit of [DOMAIN], conducted on [DATE], reveals a GEO Readiness Score
of **[SCORE]/100 ([TIER LABEL])**.
This means your website currently has [TIER DESCRIPTION — use score interpretation table].
As AI-powered search (ChatGPT, Google AI Overviews, Perplexity) now influences
**[X]% of online discovery** and is growing at 527% year-over-year, this gap
represents a measurable risk to your pipeline.
The three most urgent issues are:
1. **[CRITICAL FINDING 1]** — [Business impact in one sentence]
2. **[CRITICAL FINDING 2]** — [Business impact in one sentence]
3. **[CRITICAL FINDING 3]** — [Business impact in one sentence]
We recommend the **[TIER NAME] package** at **€[PRICE]/month**, which addresses
all critical issues within 90 days and positions [COMPANY] as an AI-visible
authority in [INDUSTRY].
---
## The Opportunity: Why GEO Matters for [COMPANY NAME]
### The AI Search Shift Is Already Happening
| Metric | Value |
|--------|-------|
| AI-referred traffic growth (2025) | +527% YoY |
| AI traffic conversion vs. organic | 4.4x higher |
| ChatGPT weekly active users | 900M+ |
| Google AI Overviews monthly reach | 1.5B users, 200+ countries |
| Gartner: traditional search traffic drop by 2028 | -50% |
| Marketers investing in GEO today | Only 23% |
**First-mover advantage is real.** Companies that invest in GEO now will
capture the AI search channel before competitors do.
### Your Current Position
| Metric | [COMPANY] | Industry Average | Top Performers |
|--------|-----------|------------------|----------------|
| GEO Score | [SCORE]/100 | 45/100 | 75+/100 |
| AI Crawlers Allowed | [X]/14 | 8/14 | 14/14 |
| Brand Mentions (AI platforms) | [STATUS] | Moderate | High |
| Schema Coverage | [STATUS] | Partial | Complete |
| llms.txt | [Yes/No] | 12% have it | 78% have it |
---
## Audit Findings Summary
### GEO Score Breakdown
| Category | Your Score | Weight | Weighted | Priority |
|----------|-----------|--------|---------|----------|
| AI Citability & Visibility | [SCORE]/100 | 25% | [WEIGHTED] | [HIGH/MED/LOW] |
| Brand Authority Signals | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] |
| Content Quality & E-E-A-T | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] |
| Technical Foundations | [SCORE]/100 | 15% | [WEIGHTED] | [HIGH/MED/LOW] |
| Structured Data | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] |
| Platform Optimization | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] |
| **TOTAL GEO SCORE** | | | **[SCORE]/100** | **[TIER]** |
### Critical Issues Found
[For each critical issue from audit:]
#### 🔴 [ISSUE TITLE]
**What we found:** [Technical finding in plain language]
**Business impact:** [What this means for their revenue/visibility]
**Our fix:** [What we will do to resolve it]
**Timeline:** [When they will see improvement]
---
## Our Solution: Service Packages
We offer three engagement models based on the scope of optimization needed.
---
### BASIC — €2,500/month
*Best for: Sites with score 61-75 needing targeted improvements*
**What's included:**
- Quarterly full GEO audit (4x/year)
- Quarterly client report with score tracking
- Schema.org implementation (Organization + key page schemas)
- AI crawler access optimization (robots.txt)
- llms.txt creation and maintenance
- Email support (48-hour response)
**Estimated GEO score improvement:** +10-20 points in 6 months
**Contract:** Minimum 6 months
---
### STANDARD — €5,000/month ⭐ Recommended for [COMPANY]
*Best for: Sites with score 40-60 needing structured monthly work*
**Everything in Basic, plus:**
- Monthly full GEO audit + delta report
- Monthly strategy call (60 minutes)
- Content citability optimization (up to 10 pages/month)
- Brand authority building (Wikipedia, Wikidata, LinkedIn optimization)
- Platform-specific optimization (Google AIO, ChatGPT, Perplexity)
- E-E-A-T improvements (author pages, credentials, freshness signals)
- Slack channel for fast communication (24-hour response)
**Estimated GEO score improvement:** +25-40 points in 6 months
**Contract:** Minimum 6 months
---
### PREMIUM — €9,500/month
*Best for: Sites with score 0-40 with critical issues, or competitive industries*
**Everything in Standard, plus:**
- Bi-weekly strategy calls
- Technical SEO implementation support (Core Web Vitals, SSR, speed)
- Full content strategy + production (4 optimized articles/month)
- Active brand building (Reddit, YouTube, industry citations)
- Competitor monitoring and response
- Dedicated account manager
- Priority support (4-hour response)
**Estimated GEO score improvement:** +40-60 points in 6 months
**Contract:** Minimum 12 months
---
## ROI Projection for [COMPANY NAME]
Based on your current GEO score of [SCORE]/100 and industry benchmarks:
| Scenario | 6-Month Score | AI Traffic Increase | Est. Additional Value/Month |
|----------|--------------|--------------------|-----------------------------|
| No action | [SCORE + 2]/100 | +5% (organic growth) | €[LOW] |
| Basic package | [SCORE + 15]/100 | +30-40% | €[MED] |
| Standard package | [SCORE + 32]/100 | +60-90% | €[HIGH] |
| Premium package | [SCORE + 50]/100 | +100-150% | €[VERY HIGH] |
**Assumptions:**
- Based on estimated [X] monthly organic visitors to [DOMAIN]
- AI search is projected to drive 25-40% of organic discovery by end of 2026
- AI-referred traffic converts at 4.4x the rate of regular organic traffic
- Calculations use conservative estimates — actual results may vary
**Payback period (Standard package):** [X] months based on current traffic
---
## Engagement Timeline
### Month 1 — Foundation
- Kick-off call and onboarding (Week 1)
- Full technical audit + baseline metrics capture
- Quick wins implementation: robots.txt, schema, llms.txt, meta descriptions
- Expected score improvement: +5-10 points
### Month 2-3 — Optimization
- Content citability rewrites (top 10 pages)
- E-E-A-T improvements: author pages, credentials, dates
- Platform-specific optimization (Google AIO, ChatGPT, Perplexity)
- Brand presence: LinkedIn, Wikipedia/Wikidata groundwork
- Expected score improvement: +15-25 points cumulative
### Month 4-6 — Authority Building
- Brand mention campaigns (Reddit, industry sites, YouTube)
- Topical authority content strategy
- Monthly reports showing score improvements
- Expected score improvement: +30-45 points cumulative
### Month 6 — Review
- Full re-audit with before/after comparison
- ROI report
- Renewal discussion
---
## Why Us
- **GEO specialists**: We focus exclusively on AI search optimization, not traditional SEO agencies adapting to GEO
- **Transparent reporting**: Monthly reports show exactly what changed and why
- **No lock-in beyond minimum**: Month-to-month after initial commitment
- **Proven methodology**: 11-dimension GEO audit covering all major AI platforms
- **Fast results**: Quick wins visible within 30 days
---
## Investment Summary
| Package | Monthly | 6-Month | 12-Month |
|---------|---------|---------|----------|
| Basic | €2,500 | €15,000 | €30,000 |
| Standard | €5,000 | €30,000 | €60,000 |
| Premium | €9,500 | €57,000 | €114,000 |
*All prices exclude VAT. Payment terms: monthly, due within 15 days of invoice.*
---
## Next Steps
To move forward:
1. **Review this proposal** and share any questions
2. **Schedule a 30-minute call** to walk through findings together: [CALENDAR LINK]
3. **Sign the service agreement** (sent separately upon acceptance)
4. **Kick-off call** scheduled for your chosen start date
This proposal is valid for **30 days** from the date above.
---
## Terms & Conditions
- **Minimum commitment:** As stated per package above
- **Cancellation:** 30-day written notice after minimum term
- **Confidentiality:** All audit findings and client data are strictly confidential
- **Results:** We guarantee effort and methodology, not specific ranking outcomes
- **Reporting:** Monthly reports delivered by the 5th of each month
- **Access needed:** Read access to Google Analytics / Search Console (if available)
---
*This proposal was prepared using GEO-SEO analysis tools and reflects findings
from the audit of [DOMAIN] conducted on [DATE]. All scores and recommendations
are based on current industry best practices for Generative Engine Optimization.*
Output
- Save proposal to
~/.geo-prospects/proposals/<domain>-proposal-<date>.md - Update prospect record: set
statustoproposal, saveproposal_filepath - Print confirmation:
✓ Proposal generated: ~/.geo-prospects/proposals/electron-srl.com-proposal-2026-03-12.md ✓ Prospect status updated: Qualified → Proposal ✓ Recommended package: STANDARD (€5,000/month) — Score 32/100 Next: Share the proposal file or run `/geo report-pdf` for a visual version.
Pricing Recommendation Logic
Base recommendation on GEO score:
- Score 0-40 → Recommend Premium (critical issues require intensive work)
- Score 41-60 → Recommend Standard (structured monthly optimization)
- Score 61-75 → Recommend Basic (maintenance + targeted improvements)
- Score 76+ → Offer Basic or quarterly retainer check-in
FAQ
What does the geo-proposal skill do?
Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect.
How do I install geo-proposal?
Run npx skills add https://github.com/zubair-trabzada/geo-seo-claude --skill geo-proposal in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/geo-proposal/ (personal) or .claude/skills/geo-proposal/ (project).
Which AI agents can use geo-proposal?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is geo-proposal safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains geo-proposal?
It is published by zubair-trabzada in zubair-trabzada/geo-seo-claude. It has 782 recorded installs.
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