MCPInstall

social-publishing

by wshobsonMarketing & SEO

Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or manage social media content programmatically. Requires SOCIALCLAWAPIKEY.

Installs
3.7K
Last 24h
+27
Trending rank
#4630
Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/wshobson/agents --skill social-publishing
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads social-publishing automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Social Publishing

Agent-first social media publishing via SocialClaw. One workspace API key, 13 platforms, zero per-platform OAuth setup.

When to Use This Skill

Use this skill when the user wants to:

  • Publish or schedule posts across multiple social media platforms
  • Orchestrate a multi-platform content campaign
  • Upload and attach media to social posts
  • Retrieve post-level engagement analytics
  • Manage a content calendar programmatically

Supported Platforms

PlatformNotes
X (Twitter)Profile posts, threads
LinkedInProfile posts + Company pages
InstagramBusiness + standalone accounts
Facebook PagesPage posts with link previews
TikTokVideo descriptions
DiscordChannel targeting, embeds
TelegramChannel/group messaging
YouTubeVideo descriptions and metadata
RedditSubreddit posts with flair
WordPressBlog posts with SEO metadata
PinterestPins with board targeting

Setup

# Install via npx
npx skills add ndesv21/socialclaw

# Or install as package
npm install socialclaw@0.1.12

# Set your workspace API key
export SOCIALCLAW_API_KEY=your_key_here

Get a workspace API key at getsocialclaw.com.

Workflow

Step 1: Define Campaign

Specify platforms, message content, schedule, and any media attachments.

Step 2: Draft Platform Variants

Claude generates platform-optimized copy for each channel (character limits, hashtag norms, tone).

Step 3: Upload Media (Optional)

Upload images or videos once — SocialClaw stores them for reuse across platforms.

Step 4: Validate Schedule

Claude checks platform-specific timing rules and rate limits before submitting.

Step 5: Publish or Schedule

Posts queue via the SocialClaw API. Receive post IDs and scheduled times for confirmation.

Step 6: Analytics

Pull engagement metrics (impressions, clicks, reactions) 24–48 hours after publishing.

Usage Examples

Single Platform Post

Post to our company LinkedIn page:
"Excited to announce our Q2 product roadmap — here's what's coming next.
[roadmap image]"

Multi-Platform Campaign

Announce our beta launch on X, LinkedIn, Instagram, and Discord.
Message: "Our beta is live! 100 spots available — sign up at example.com #launch"
Schedule for tomorrow 9am PST

Content Series

Create a 5-day drip campaign for our feature launch week.
Platforms: X and LinkedIn.
I'll provide copy for each day.

Guidelines

  1. One key, all platforms — SOCIALCLAW_API_KEY authenticates across all connected accounts
  2. Platform-native copy — Adapt tone and format for each platform rather than copy-pasting
  3. Validate timing — Always confirm schedule before submission to avoid rate limit errors
  4. Media reuse — Upload assets once and reference by ID across multiple posts

Limitations

  • Requires active SocialClaw account with connected social accounts
  • Platform availability depends on workspace tier
  • Some platforms require video content for optimal reach (TikTok, YouTube, Instagram Reels)

FAQ

What does the social-publishing skill do?

Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or manage social media content programmatically. Requires SOCIALCLAWAPIKEY.

How do I install social-publishing?

Run npx skills add https://github.com/wshobson/agents --skill social-publishing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/social-publishing/ (personal) or .claude/skills/social-publishing/ (project).

Which AI agents can use social-publishing?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is social-publishing safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains social-publishing?

It is published by wshobson in wshobson/agents. It has 3,715 recorded installs.

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