competitive-landscape
Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill when evaluating competitors, assessing market positioning, identifying sustainable competitive advantages, or preparing competitive strategy analysis for a startup or investor pitch.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/wshobson/agents --skill competitive-landscape- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads competitive-landscape automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
Security audits
Independent scans of the skill's instructions and bundled files.
SKILL.md
The instructions your agent reads when the skill is triggered.
Competitive Landscape Analysis
Comprehensive frameworks for analyzing competition, identifying differentiation opportunities, and developing winning market positioning strategies.
Overview
Understand competitive dynamics using proven frameworks (Porter's Five Forces, Blue Ocean Strategy, positioning maps) to identify opportunities and craft defensible competitive advantages.
Before evaluating market forces or creating a blue-ocean strategy, read the five-forces and blue-ocean frameworks.
Competitive Positioning
Positioning Map
Plot competitors on 2-3 key dimensions.
Example Dimensions:
- Price vs. Features
- Complexity vs. Ease of Use
- Enterprise vs. SMB Focus
- Self-Service vs. High-Touch
- Generalist vs. Specialist
How to Create:
- Choose 2 dimensions most important to customers
- Plot all competitors
- Identify gaps (white space)
- Validate gap represents real customer need
Example:
High Price
|
| ★ Enterprise A ★ Enterprise B
|
| ● Our Position (gap)
|
| ★ Competitor C ★ Competitor D
|
Low Price |____________________________________________
Simple Complex
Differentiation Strategy
How to Differentiate:
-
Product Differentiation
- Unique features
- Superior performance
- Better design/UX
- Integration ecosystem
-
Service Differentiation
- Customer support quality
- Onboarding experience
- Response time
- Success programs
-
Brand Differentiation
- Trust and reputation
- Thought leadership
- Community
- Values alignment
-
Price Differentiation
- Premium positioning
- Value positioning
- Transparent pricing
- Flexible packaging
Positioning Statement Framework
For [target customer]
Who [statement of need or opportunity]
Our product is [product category]
That [statement of key benefit]
Unlike [primary competitive alternative]
Our product [statement of primary differentiation]
Example:
For e-commerce companies
Who struggle with email marketing automation
Our product is an AI-powered email platform
That increases conversion rates by 40%
Unlike Klaviyo and Mailchimp
Our product uses AI to personalize at scale
Competitive Intelligence
Information Gathering
Public Sources:
- Company websites and blogs
- Press releases and news
- Job postings (hint at strategy)
- Customer reviews (G2, Capterra)
- Social media and forums
- Glassdoor (employee insights)
- SEC filings (public companies)
- Patent filings
Direct Research:
- Customer interviews
- Win/loss analysis
- Sales team feedback
- Product demos and trials
- Conference attendance
Competitor Profile Template
For each key competitor, document:
Company Overview:
- Founded, HQ, funding, size
- Leadership team
- Company stage and trajectory
Product:
- Core features
- Target customers
- Pricing and packaging
- Technology stack
- Recent launches
Go-to-Market:
- Sales model (self-serve, sales-led)
- Marketing strategy
- Distribution channels
- Partnerships
Strengths:
- What they do better than anyone
- Key competitive advantages
- Market position
Weaknesses:
- Gaps in product
- Customer complaints
- Operational challenges
Strategy:
- Stated direction
- Inferred priorities
- Likely next moves
Competitive Pricing Analysis
Price Positioning
Premium (Top 25%):
- Superior product/service
- Strong brand
- High-touch sales
- Enterprise focus
Mid-Market (Middle 50%):
- Balanced value
- Standard features
- Mixed sales model
- Broad market
Value (Bottom 25%):
- Basic functionality
- Self-service
- Cost leadership
- High volume, low margin
Pricing Comparison Matrix
| Competitor | Entry Price | Mid Tier | Enterprise | Model |
|---|---|---|---|---|
| Competitor A | $29/mo | $99/mo | Custom | Subscription |
| Competitor B | $49/mo | $199/mo | $499/mo | Subscription |
| Us | $39/mo | $129/mo | Custom | Subscription |
Analysis:
- Are we priced competitively?
- What does our pricing signal?
- Are there gaps in our packaging?
Go-to-Market Strategy
Market Entry Strategies
Direct Competition:
- Head-to-head against established players
- Requires differentiation and resources
- Example: Better features at lower price
Niche Focus:
- Target underserved segment
- Become specialist vs. generalist
- Example: "Salesforce for real estate"
Disruptive Innovation:
- Target non-consumers or low end
- Improve over time to move upmarket
- Example: Freemium model disrupting enterprise
Platform Play:
- Build ecosystem and network effects
- Aggregate complementary services
- Example: Marketplace or API platform
Beachhead Market
Characteristics of Good Beachhead:
- Specific, reachable segment
- Acute pain you solve well
- Limited competition
- Willing to pay
- Can lead to expansion
Example: Instead of "project management software", target "project management for construction teams"
Competitive Advantage
Sustainable Advantages
Network Effects:
- Value increases with users
- Example: Slack, marketplaces
Switching Costs:
- High cost to change
- Example: CRM systems with data
Economies of Scale:
- Unit costs decrease with volume
- Example: Cloud infrastructure
Brand:
- Trust and reputation
- Example: Security software
Proprietary Technology:
- Patents or trade secrets
- Example: Algorithms, data
Regulatory:
- Licenses or approvals
- Example: Fintech, healthcare
Testing Your Advantage
Ask:
- Can competitors copy this in < 2 years?
- Does this matter to customers?
- Do we execute this better than anyone?
- Is this advantage durable?
If "no" to any, it's not a sustainable advantage.
Competitive Monitoring
What to Track
Product Changes:
- New features
- Pricing changes
- Packaging adjustments
Market Signals:
- Funding announcements
- Key hires (especially leadership)
- Customer wins/losses
- Partnerships
Performance Metrics:
- Revenue (if public or disclosed)
- Customer count
- Growth rate
- Market share estimates
Monitoring Cadence
Weekly:
- Product release notes
- News mentions
Monthly:
- Win/loss analysis review
- Positioning map updates
Quarterly:
- Deep competitive review
- Strategy adjustment
Annually:
- Major strategy reassessment
- Market trends analysis
Quick Start
To analyze competitive landscape:
- Identify competitors - Direct, indirect, and future threats
- Apply Porter's Five Forces - Assess industry attractiveness
- Create positioning map - Visualize competitive space
- Profile top 3-5 competitors - Deep dive on key rivals
- Identify differentiation - What makes you unique
- Analyze pricing - Where do you fit?
- Assess advantages - What's defensible?
- Develop strategy - How to win
FAQ
What does the competitive-landscape skill do?
Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill when evaluating competitors, assessing market positioning, identifying sustainable competitive advantages, or preparing competitive strategy analysis for a startup or investor pitch.
How do I install competitive-landscape?
Run npx skills add https://github.com/wshobson/agents --skill competitive-landscape in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitive-landscape/ (personal) or .claude/skills/competitive-landscape/ (project).
Which AI agents can use competitive-landscape?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is competitive-landscape safe to install?
Security partners have reviewed it: Gen Agent Trust Hub passed; Socket passed; Snyk passed; Runlayer passed; ZeroLeaks passed. As with any skill, read the SKILL.md and bundled scripts before installing.
Who maintains competitive-landscape?
It is published by wshobson in wshobson/agents. It has 11,135 recorded installs.
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