content-calendar
Use when scheduling Xiaohongshu posts, maintaining consistent posting frequency, planning content around events or seasons, or organizing content production workflow
- Installs
- 190
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/vivy-yi/xiaohongshu-skills --skill content-calendar- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads content-calendar automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Content Calendar (内容规划)
Overview
Content calendar is your strategic posting schedule - planning when to publish what content to maintain consistency, align with audience behavior, and maximize engagement and growth.
When to Use
Use when:
- Scheduling weekly posts
- Planning seasonal content
- Organizing content production
- Maintaining posting consistency
- Coordinating themed series
Do NOT use when:
- Planning content topics (use content-planning)
- Choosing posting times (use data-analytics)
Core Pattern
Before (inconsistent posting):
❌ Post randomly when remember
❌ 3 posts one day, none for a week
❌ No strategic timing
❌ Miss opportunities
After (scheduled content):
✅ 3-4 posts per week consistently
✅ Posted at optimal times
✅ Aligned with trends and seasons
✅ Content ready in advance
4 Calendar Components:
- Frequency - How often to post
- Timing - Best times to post
- Theming - Weekly or monthly themes
- Flexibility - Room for timely content
Quick Reference
| Account Stage | Frequency | Best Time | Content Mix |
|---|---|---|---|
| New (<1K) | 3-4x/week | 7-9pm weekdays | 80% pillars, 20% trends |
| Growing (1-10K) | 4-5x/week | Peak hours | 70% pillars, 30% trends |
| Established (10K+) | 5-7x/week | Data-optimized | 60% pillars, 40% trends |
Implementation
Step 1: Set Posting Frequency
Recommended by stage:
- New accounts: 3-4 posts/week (Mon, Wed, Fri, Sun)
- Growing: 4-5 posts/week
- Established: 5-7 posts/week
Quality over quantity: Better 3 great posts than 5 mediocre ones.
Step 2: Identify Optimal Times
General best times:
- 7-9pm weekdays (after work)
- 9-11am weekends (morning routine)
- Avoid 2-5pm (low activity)
Your best times: Use data-analytics to find when YOUR audience is most active.
Step 3: Plan Weekly Themes
Example weekly pattern:
Mon: Educational (pillar 1)
Wed: Tutorial or tips (pillar 2)
Fri: Review or recommendation (pillar 3)
Sun: Trending or seasonal topic (flexible)
Step 4: Build Monthly Calendar
Plan 4 weeks out:
- Block weekly themes
- Note seasonal opportunities (holidays, events)
- Leave 20% flexible for timely content
- Track what's performed vs. actual
Step 5: Create Content Pipeline
Production workflow:
- Week 1: Create content for Week 3
- Week 2: Create content for Week 4
- Always 1-2 weeks ahead
Benefits:
- Never stressed about "what to post"
- Time to refine content quality
- Can batch create similar content
Common Mistakes
| Mistake | Fix |
|---|---|
| Inconsistent posting | Use calendar reminders |
| All content same type | Rotate through pillars |
| Planning too rigid | Leave 20% flexible |
| Posting at wrong times | Use your audience data |
Real-World Impact
Consistent posters: 3x faster growth than sporadic posters Strategic timing: 2x higher engagement than random timing
Related Skills:
- REQUIRED: content-planning (what to post)
- REQUIRED: data-analytics (find optimal times)
- data-metrics-understanding (track calendar performance)
FAQ
What does the content-calendar skill do?
Use when scheduling Xiaohongshu posts, maintaining consistent posting frequency, planning content around events or seasons, or organizing content production workflow
How do I install content-calendar?
Run npx skills add https://github.com/vivy-yi/xiaohongshu-skills --skill content-calendar in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/content-calendar/ (personal) or .claude/skills/content-calendar/ (project).
Which AI agents can use content-calendar?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is content-calendar safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains content-calendar?
It is published by vivy-yi in vivy-yi/xiaohongshu-skills. It has 190 recorded installs.
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