MCPInstall

competitor-teardown

Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/styleof/superpowers --skill competitor-teardown
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads competitor-teardown automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Install the belt CLI skill: npx skills add belt-sh/cli

Competitor Teardown

Structured competitive analysis with research and screenshots via inference.sh CLI.

Quick Start

Requires inference.sh CLI (belt). Install instructions

belt login

# Research competitor landscape
belt app run tavily/search-assistant --input '{
  "query": "top project management tools comparison 2024 market share"
}'

# Screenshot competitor's website
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com",
  "action": "screenshot"
}'

Teardown Framework

The 7-Layer Analysis

LayerWhat to AnalyzeData Source
1. ProductFeatures, UX, qualityScreenshots, free trial
2. PricingPlans, pricing model, hidden costsPricing page, sales call
3. PositioningMessaging, tagline, ICPWebsite, ads
4. TractionUsers, revenue, growthWeb search, press, funding
5. ReviewsStrengths, weaknesses from usersG2, Capterra, App Store
6. ContentBlog, social, SEO strategyWebsite, social profiles
7. TeamSize, key hires, backgroundLinkedIn, About page

Research Commands

Company Overview

# General intelligence
belt app run tavily/search-assistant --input '{
  "query": "CompetitorX company overview funding team size 2024"
}'

# Funding and financials
belt app run exa/search --input '{
  "query": "CompetitorX funding round series valuation investors"
}'

# Recent news
belt app run tavily/search-assistant --input '{
  "query": "CompetitorX latest news announcements 2024"
}'

Product Analysis

# Feature comparison
belt app run exa/search --input '{
  "query": "CompetitorX vs alternatives feature comparison review"
}'

# Pricing details
belt app run tavily/extract --input '{
  "urls": ["https://competitor.com/pricing"]
}'

# User reviews
belt app run tavily/search-assistant --input '{
  "query": "CompetitorX reviews G2 Capterra pros cons 2024"
}'

UX Screenshots

# Homepage
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com",
  "action": "screenshot"
}'

# Pricing page
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com/pricing",
  "action": "screenshot"
}'

# Signup flow
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com/signup",
  "action": "screenshot"
}'

Feature Matrix

Structure

| Feature | Your Product | Competitor A | Competitor B | Competitor C |
|---------|:---:|:---:|:---:|:---:|
| Real-time collaboration | ✅ | ✅ | ❌ | ✅ |
| API access | ✅ | Paid only | ✅ | ❌ |
| SSO/SAML | ✅ | Enterprise | ✅ | Enterprise |
| Custom reports | ✅ | Limited | ✅ | ❌ |
| Mobile app | ✅ | iOS only | ✅ | ✅ |
| Free tier | ✅ (unlimited) | ✅ (3 users) | ❌ | ✅ (1 project) |
| Integrations | 50+ | 100+ | 30+ | 20+ |

Rules

  • ✅ = Full support
  • ⚠️ or "Partial" = Limited or conditional
  • ❌ = Not available
  • Note conditions: "Paid only", "Enterprise tier", "Beta"
  • Lead with features where YOU win
  • Be honest about competitor strengths — credibility matters

Pricing Comparison

Structure

| | Your Product | Competitor A | Competitor B |
|---------|:---:|:---:|:---:|
| **Free tier** | Yes, 5 users | Yes, 3 users | No |
| **Starter** | $10/user/mo | $15/user/mo | $12/user/mo |
| **Pro** | $25/user/mo | $30/user/mo | $29/user/mo |
| **Enterprise** | Custom | Custom | $50/user/mo |
| **Billing** | Monthly/Annual | Annual only | Monthly/Annual |
| **Annual discount** | 20% | 15% | 25% |
| **Min seats** | 1 | 5 | 3 |
| **Hidden costs** | None | Setup fee $500 | API calls metered |

What to Look For

  • Minimum seat requirements
  • Annual-only billing (reduces flexibility)
  • Feature gating between tiers
  • Overage charges
  • Setup/onboarding fees
  • Contract lock-in periods

SWOT Analysis

Create a SWOT for each competitor:

### Competitor A — SWOT

| Strengths | Weaknesses |
|-----------|------------|
| • Strong brand recognition | • Slow feature development |
| • Large integration ecosystem | • Complex onboarding (30+ min) |
| • Enterprise sales team | • No free tier |

| Opportunities | Threats |
|--------------|---------|
| • AI features not yet shipped | • New AI-native competitors |
| • Expanding into mid-market | • Customer complaints about pricing |
| • International markets untapped | • Key engineer departures (LinkedIn) |

Positioning Map

A 2x2 matrix showing where competitors sit on two meaningful dimensions.

Choose Meaningful Axes

Good AxesBad Axes
Simple ↔ ComplexGood ↔ Bad
SMB ↔ EnterpriseCheap ↔ Expensive (too obvious)
Self-serve ↔ Sales-ledOld ↔ New
Specialized ↔ GeneralSmall ↔ Large
Opinionated ↔ Flexible—

Template

                    Enterprise
                        │
           Competitor C │  Competitor A
                ●       │       ●
                        │
  Simple ──────────────────────────── Complex
                        │
            You ●       │  Competitor B
                        │       ●
                        │
                      SMB

Generating the Visual

# Create positioning map with Python
belt app run infsh/python-executor --input '{
  "code": "import matplotlib.pyplot as plt\nimport matplotlib\nmatplotlib.use(\"Agg\")\n\nfig, ax = plt.subplots(figsize=(10, 10))\n\n# Competitors\ncompetitors = {\n    \"You\": (-0.3, -0.3),\n    \"Competitor A\": (0.5, 0.6),\n    \"Competitor B\": (0.6, -0.4),\n    \"Competitor C\": (-0.4, 0.5)\n}\n\nfor name, (x, y) in competitors.items():\n    color = \"#22c55e\" if name == \"You\" else \"#6366f1\"\n    size = 200 if name == \"You\" else 150\n    ax.scatter(x, y, s=size, c=color, zorder=5)\n    ax.annotate(name, (x, y), textcoords=\"offset points\", xytext=(10, 10), fontsize=12, fontweight=\"bold\")\n\nax.axhline(y=0, color=\"grey\", linewidth=0.5)\nax.axvline(x=0, color=\"grey\", linewidth=0.5)\nax.set_xlim(-1, 1)\nax.set_ylim(-1, 1)\nax.set_xlabel(\"Simple ← → Complex\", fontsize=14)\nax.set_ylabel(\"SMB ← → Enterprise\", fontsize=14)\nax.set_title(\"Competitive Positioning Map\", fontsize=16, fontweight=\"bold\")\nax.grid(True, alpha=0.3)\nplt.tight_layout()\nplt.savefig(\"positioning-map.png\", dpi=150)\nprint(\"Saved\")"
}'

Review Mining

Where to Find Reviews

PlatformBest ForURL Pattern
G2B2B SaaSg2.com/products/[product]/reviews
CapterraBusiness softwarecapterra.com/software/[id]/reviews
App StoreiOS appsapps.apple.com
Google PlayAndroid appsplay.google.com
Product HuntLaunchesproducthunt.com/posts/[product]
RedditHonest opinionsreddit.com/r/[relevant-sub]

What to Extract

CategoryLook For
Most praisedWhat features do happy users mention most?
Most complainedWhat do unhappy users say? (= your opportunity)
Switching reasonsWhy do users leave? What triggers switching?
Feature requestsWhat's missing that users want?
Comparison mentionsWhen users compare, what do they say?
# Mine G2 reviews
belt app run tavily/search-assistant --input '{
  "query": "CompetitorX G2 reviews complaints issues 2024"
}'

# Reddit sentiment
belt app run exa/search --input '{
  "query": "reddit CompetitorX alternative frustration switching"
}'

Deliverable Formats

Executive Summary (1 page)

## Competitive Landscape Summary

**Market:** [Category] — $[X]B market growing [Y]% annually

**Key competitors:** A (leader), B (challenger), C (niche)

**Our positioning:** [Where you sit and why it matters]

**Key insight:** [One sentence about the biggest opportunity]

| Metric | You | A | B | C |
|--------|-----|---|---|---|
| Users | X | Y | Z | W |
| Pricing (starter) | $X | $Y | $Z | $W |
| Rating (G2) | X.X | Y.Y | Z.Z | W.W |

Detailed Report (per competitor)

  1. Company overview (size, funding, team)
  2. Product analysis (features, UX screenshots)
  3. Pricing breakdown
  4. SWOT analysis
  5. Review analysis (top praised, top complained)
  6. Positioning vs. you
  7. Opportunity summary

Comparison Grid Visual

# Stitch competitor screenshots into comparison
belt app run infsh/stitch-images --input '{
  "images": ["your-homepage.png", "competitorA-homepage.png", "competitorB-homepage.png"],
  "direction": "horizontal"
}'

Common Mistakes

MistakeProblemFix
Only looking at featuresMisses positioning, pricing, tractionUse the 7-layer framework
Biased analysisLoses credibilityBe honest about competitor strengths
Outdated dataWrong conclusionsDate all research, refresh quarterly
Too many competitorsAnalysis paralysisFocus on top 3-5 direct competitors
No "so what"Data without insightEnd each section with implications for you
Feature-only comparisonDoesn't show positioningInclude pricing, reviews, positioning map

Related Skills

npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering

Browse all apps: belt app list

FAQ

What does the competitor-teardown skill do?

Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning

How do I install competitor-teardown?

Run npx skills add https://github.com/styleof/superpowers --skill competitor-teardown in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitor-teardown/ (personal) or .claude/skills/competitor-teardown/ (project).

Which AI agents can use competitor-teardown?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is competitor-teardown safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains competitor-teardown?

It is published by styleof in styleof/superpowers. It has 125 recorded installs.

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