writing-copy
Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.
- Installs
- 438
- Last 24h
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- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/spencerpauly/awesome-cursor-skills --skill writing-copy- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads writing-copy automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Writing Copy
Write clear, compelling copy for products and marketing.
Principles
- Clarity over cleverness — users should instantly understand what you're saying
- Benefits over features — "Save 2 hours a day" beats "AI-powered automation"
- One idea per section — don't overload the reader
- Active voice — "We send your report" not "Your report will be sent"
- Short sentences — aim for 15-20 words per sentence
Landing Page Structure
Hero Section
- Headline: One sentence, states the core value (8-12 words)
- Subheadline: Expands on the headline, addresses who it's for (15-25 words)
- CTA: Clear action verb ("Start free trial", "Get started", "Try for free")
Headline: Ship faster with AI-powered code review
Subheadline: Catch bugs, enforce standards, and merge with confidence —
built for teams that move fast.
CTA: Start free trial →
Features Section
For each feature:
- Short title (3-5 words)
- One sentence explaining the benefit
- Optional: icon or screenshot
Social Proof
- Customer logos, testimonials, metrics
- Specific numbers: "Used by 10,000+ teams" not "Used by many teams"
- Quotes with name, title, company
CTA Section
- Repeat the primary CTA
- Address objections: "No credit card required", "Free for up to 5 users"
Button & CTA Copy
Good:
- "Start free trial"
- "Get started — it's free"
- "Download the app"
- "See pricing"
- "Book a demo"
Bad:
- "Submit"
- "Click here"
- "Learn more" (too vague as a primary CTA)
- "Get started now for free today!" (too long)
Microcopy (UI Text)
Error messages:
- Say what happened and what to do: "Payment failed. Please check your card details and try again."
- Not: "Error 422" or "Something went wrong"
Empty states:
- Guide the user: "No projects yet. Create your first project to get started."
- Not: "No data"
Confirmation dialogs:
- Be specific: "Delete this project? This will remove all tasks and cannot be undone."
- Button: "Delete project" (not "OK")
Loading states:
- "Setting up your workspace..." (not "Loading...")
Email Copy
- Subject line: 6-10 words, specific, no ALL CAPS
- First line: Get to the point — why should they care?
- Body: One CTA, not three
- P.S.: Use for urgency or a secondary point (highest-read part after the subject)
Tips
- Read your copy out loud — if it sounds awkward, rewrite it
- Cut every word that isn't doing work
- Use the "so what?" test: after every sentence, ask "so what?" — the answer should be obvious
- A/B test headlines and CTAs when possible
- Match the tone to your audience (developer docs ≠ consumer marketing)
FAQ
What does the writing-copy skill do?
Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.
How do I install writing-copy?
Run npx skills add https://github.com/spencerpauly/awesome-cursor-skills --skill writing-copy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/writing-copy/ (personal) or .claude/skills/writing-copy/ (project).
Which AI agents can use writing-copy?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is writing-copy safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains writing-copy?
It is published by spencerpauly in spencerpauly/awesome-cursor-skills. It has 438 recorded installs.
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