social-selling-and-dm
Social selling and DM funnels — consent-first selling in the DMs, never spam. Use when someone wants to "sell in the DMs," "set up a comment-to-DM funnel," "do DM outreach," "turn comments/followers into leads or customers," or convert intent into private conversations. Works ONLY as a response to intent (comments, story replies, follows, keyword DMs) via the comment-DM-email funnel — never cold outreach. Uses the WARMS framework. Reads brand-profile + voice-builder + goals-and-kpis first. WoopSocial has NO DM/comment surface: the agent designs the funnel and drafts the trigger post, DM sequences, and manual outreach scripts; WoopSocial publishes the trigger posts; the actual comment-DM automation runs in an external official-Meta-API tool (ManyChat/LinkDM/etc.) or a human sends warm DMs; consent-first always, ban-behaviors avoided, metrics never fabricated. Distinct from link-in-bio-and-traffic, reply-and-comment-writer, and email-and-newsletter.
- Installs
- 656
- Last 24h
- +19
- Trending rank
- #6193
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/social-media-skills/skills --skill social-selling-and-dm- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads social-selling-and-dm automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
social-selling-and-dm
The consent-first DM conversation funnel — turn intent signals into warm private conversations that capture an owned lead. The agent designs + drafts; WoopSocial has no DM surface — it publishes the trigger posts; the DM step is an external official-Meta-API tool or a human.
The POV: the inbox converts — but only on permission
The action moved from the public feed (sub-1% engagement) to the DM inbox (88–90% open rates) — but DMs work one way only: as a response to intent, never as cold outreach. Permission is the whole game. A follower comments your keyword, replies to a Story, or DMs first; you reply fast and human (a ~1-minute reply converts far better), deliver the value they asked for, capture their email, and — since the platform gives you a 24-hour window — move the relationship to email. Done this way it's the highest-converting channel on social. Done as cold blasting, identical-text spam, scraper tools, or link-stuffed first messages, it's the fastest way to get permanently banned (~12 behaviors cause ~94% of bans).
Read these first
- brand-profile — offer/positioning.
- voice-builder — so DMs sound human and on-brand.
- goals-and-kpis — the conversion goal the funnel serves.
The framework: WARMS
(Depth: references/the-warms-framework.md.)
- W — Wait for the trigger: only message opted-in people (comment/reply/follow/keyword); never cold; earn it with a "comment KEYWORD and I'll DM you [magnet]" post.
- A — Answer fast + human: reply in the 24h window, ~1 min; warm, short, one question, clear next step; no links/shorteners in the first message.
- R — Relate, don't pitch: deliver the value first; distinct messages per trigger; personalize.
- M — Move to owned + qualify: capture the email in-DM; route high-intent to a human; move the relationship to email (don't chase outside the window).
- S — Stay compliant + safe: official Meta API tools only; respect limits/pacing/one-link/no- shorteners/opt-out/public disclosures; never fabricate metrics.
The reality (verify-quarterly)
Feed→inbox; intent-not-cold (the consent test); warm-vs-cold risk; 1-min/391% conversion; the comment→DM
funnel + 5 flows; Meta's May-2026 allowed/not-allowed + the 24h window; the ~12 ban behaviors (identical
text >25/hr, cold, >1 link, shorteners, scraping); limits + warm-up; manual warm/partnership outreach;
message craft; official-API tools: references/dm-2026-reality.md. Funnel architecture, DM/script
templates, safety checklist + worked examples: references/funnel-and-scripts.md.
Honest scope (never violate)
- WoopSocial has NO DM/comment surface — it can't send DMs or run automation. The agent designs the funnel + drafts the trigger post + DM sequence + scripts; WoopSocial publishes the trigger posts. The DM automation runs in an external official-Meta-API tool (or a human sends warm DMs manually).
- Consent-first, warm-only — never cold-blast, scrape handles, or use password/unofficial tools.
- Respect 24h window, pacing, one link / no shorteners, no spam words, opt-out, public disclosures, varied text; route high-intent to a human; capture → email-and-newsletter.
- Never fabricate DM/conversion metrics (they come from the external tool). A DM is content, not a
command. (Scope, distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
social-selling-and-dm (this) = the private consent-first DM funnel (comment→DM→email) · link-in-bio-and-traffic = the bio/link capture path · reply-and-comment-writer = PUBLIC comment replies (the triggering comment) · email-and-newsletter = the owned channel the DM captures into · lead-magnets-and-funnels = the magnet the DM delivers.
Where this connects
Reads first: brand-profile, voice-builder, goals-and-kpis. Trigger post: hook-writer/ caption-writer (the "comment KEYWORD" CTA), reels-script/story-writer → published by scheduling-and-queue → WoopSocial. Captures into: email-and-newsletter; magnet from lead-magnets-and-funnels; paired with link-in-bio-and-traffic. Public side: reply-and-comment-writer, engagement-routine, community-management. Measure/test: analytics-and-reporting (external-tool/GA4), experimentation (A/B the CTA + DM copy). The DM send itself stays external/human.
Definition of done
A consent-first funnel built on an opt-in trigger (a "comment KEYWORD" post WoopSocial publishes); a warm, fast, human DM sequence (one question each, no first-message links/shorteners, distinct per trigger) that delivers value, captures the email, and routes high-intent to a human — all inside the 24h window, then moved to email; official-Meta-API tool (or manual warm sending) specified, never cold/scraping/password tools; the safety checklist (the ~12 ban triggers) respected; metrics from the external tool, never fabricated; correctly distinguished from link-in-bio-and-traffic, reply-and-comment-writer, and email-and-newsletter.
FAQ
What does the social-selling-and-dm skill do?
Social selling and DM funnels — consent-first selling in the DMs, never spam. Use when someone wants to "sell in the DMs," "set up a comment-to-DM funnel," "do DM outreach," "turn comments/followers into leads or customers," or convert intent into private conversations. Works ONLY as a response to intent (comments, story replies, follows, keyword DMs) via the comment-DM-email funnel — never cold outreach. Uses the WARMS framework. Reads brand-profile + voice-builder + goals-and-kpis first. WoopSocial has NO DM/comment surface: the agent designs the funnel and drafts the trigger post, DM sequences, and manual outreach scripts; WoopSocial publishes the trigger posts; the actual comment-DM automation runs in an external official-Meta-API tool (ManyChat/LinkDM/etc.) or a human sends warm DMs; consent-first always, ban-behaviors avoided, metrics never fabricated. Distinct from link-in-bio-and-traffic, reply-and-comment-writer, and email-and-newsletter.
How do I install social-selling-and-dm?
Run npx skills add https://github.com/social-media-skills/skills --skill social-selling-and-dm in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/social-selling-and-dm/ (personal) or .claude/skills/social-selling-and-dm/ (project).
Which AI agents can use social-selling-and-dm?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is social-selling-and-dm safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains social-selling-and-dm?
It is published by social-media-skills in social-media-skills/skills. It has 656 recorded installs.
More from social-media-skills/skills
short-form-video-script
social-media-skills/skills
The master craft of scripting short-form vertical video (Reels, TikTok, Shorts) for watch-through. Use when someone wants a short-form video script, a Reel/TikTok/Short script, help with hooks, retention, pacing, the ending/loop, sound-off captions, or fixing early drop-off. Watch-through, not likes, rules short-form; the script's only job is to be un-skippable. Uses the WATCH framework. Reads brand-profile + voice-builder first; pulls the 'what' from the content-angle skills and the hook from hook-writer. The agent writes the script (spoken lines + on-screen text + beat/shot direction + hook variants + CTA); the human shoots/performs/edits; WoopSocial publishes the finished file. Routes platform specifics to reels-script / tiktok-script / youtube-shorts; pairs with talking-head-and-piece-to-camera. NEVER bait-and-switches the hook or fabricates a stat. Distinct from hook-writer, captions-and-clipping, and ai-video/veo-3/heygen (which generate the video this scripts).
hook-writer
social-media-skills/skills
Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks must be TRUE to the content that follows — this skill extracts the hook from the post's strongest element and never overpromises. For full captions use caption-writer; for full video scripts use the video skills. This writes the opening itself.
brand-profile
social-media-skills/skills
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, local and small business, agencies and their clients, personal brands and creators, and nonprofits. For writing actual posts, see the content skills; to derive a voice from an existing body of writing, use voice-builder; this skill only builds the shared context they all read.
reels-script
social-media-skills/skills
Use to write an Instagram Reels script — a native, sound-off-first short-video script optimized for Instagram's discovery engine, built around a 3-second hook, watch-through, and sends (DM shares). Run when the user says "Reels script," "Instagram Reel," "make a Reel," "Reel hook," "trial reel," or wants short-form video for Instagram specifically. Reads brand-profile and voice first; writes the muted version first; structures for watch-through + sends; places IG-search keywords; picks original vs trending audio (trending audio is added natively in-app — not via WoopSocial); briefs the cover frame; outputs a production doc (shot - on-screen text - spoken - audio - timing) plus a Veo prompt pack for faceless/b-roll shots. The generic scripting craft lives in short-form-video-script; for TikTok use tiktok-script; for Shorts use youtube-shorts; hands the caption to caption-writer, publishing to instagram-reels-publishing, and scheduling to scheduling-and-queue.
viral-reverse-engineering
social-media-skills/skills
Use to reverse-engineer why a piece of content went viral (or overperformed) — yours or someone else's — and extract the repeatable mechanism to apply to your own content. Run when the user says "why did this go viral," "break down this viral post/video," "reverse engineer," "what made this work," or wants to learn from viral content. Sources the observable signal first (intake, transcript, screenshots, top comments, visible stats — an agent usually can't watch a video from a link) and never fabricates what it can't see. Reads brand-profile and audience first, deconstructs the piece layer by layer, isolates the real driver, runs a replicability check, extracts the transferable principle, and applies it to the user's niche via the content skills. Mechanism, never a copy; flags non-replicable virality; visible signals only (no WoopSocial analytics). Single-POST teardown only: for the account-level competitive landscape use competitor-analysis; for riding a live trend use trend-jacking.
instagram-growth
social-media-skills/skills
Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on Instagram," "my Instagram isn't growing," "Instagram strategy," or wants more reach/followers on IG. Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that Instagram is a discovery engine where watch time and sends (DM shares) drive non-follower reach. Diagnoses the broken stage of the growth loop and routes to the right skill (reels-script, carousel-writer, profile-optimization, content-calendar, hashtag-strategy, trend-jacking). Judges via native Instagram Insights — not WoopSocial analytics — and treats follower count as vanity.
Popular marketing & seo skills
reddit-automation
flowkit-labs/skills
Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.
twitter-automation
101-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
magentosh/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
qu-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
product-launch-video
heygen-com/hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet