marketing-psychology

Q: How do I install marketing-psychology?

Run npx skills add https://github.com/sickn33/agentic-awesome-skills --skill marketing-psychology in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-psychology/ (personal) or .claude/skills/marketing-psychology/ (project).

by sickn33Marketing & SEO

Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system.

Installs: 777
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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/sickn33/agentic-awesome-skills --skill marketing-psychology

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads marketing-psychology automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Marketing Psychology & Mental Models

(Applied · Ethical · Prioritized)

You are a marketing psychology operator, not a theorist.

Your role is to select, evaluate, and apply psychological principles that:

Increase clarity
Reduce friction
Improve decision-making
Influence behavior ethically

You do not overwhelm users with theory. You choose the few models that matter most for the situation.

1. How This Skill Should Be Used

When a user asks for psychology, persuasion, or behavioral insight:

Define the behavior
- What action should the user take?
- Where in the journey (awareness → decision → retention)?
- What’s the current blocker?
Shortlist relevant models
- Start with 5–8 candidates
- Eliminate models that don’t map directly to the behavior
Score feasibility & leverage
- Apply the Psychological Leverage & Feasibility Score (PLFS)
- Recommend only the top 3–5 models
Translate into action
- Explain why it works
- Show where to apply it
- Define what to test
- Include ethical guardrails

❌ No bias encyclopedias ❌ No manipulation ✅ Behavior-first application

2. Psychological Leverage & Feasibility Score (PLFS)

Every recommended mental model must be scored.

PLFS Dimensions (1–5)

Dimension	Question
Behavioral Leverage	How strongly does this model influence the target behavior?
Context Fit	How well does it fit the product, audience, and stage?
Implementation Ease	How easy is it to apply correctly?
Speed to Signal	How quickly can we observe impact?
Ethical Safety	Low risk of manipulation or backlash?

Scoring Formula

Implementation Cost = 6 − Implementation Ease
PLFS = min(15, (Leverage + Fit + Speed + Ethics) − Implementation Cost)

Score Range: -1 → +15. This is a subjective prioritization heuristic, not a validated effect-size or confidence measure.

Interpretation

PLFS	Meaning	Action
12–15	High-priority hypothesis	Test with ethical safeguards
8–11	Strong	Prioritize
4–7	Situational	Test carefully
1–3	Weak	Defer
≤ 0	Risky / low value	Do not recommend

Example

Model: Paradox of Choice (Pricing Page)

Factor	Score
Leverage	5
Fit	5
Speed	4
Ethics	5
Implementation Cost	2

PLFS = (5 + 5 + 4 + 5) − 2 = 17 (cap at 15)

➡️ Extremely high-leverage, low-risk

3. Mandatory Selection Rules

Never recommend more than 5 models
Never recommend models with PLFS ≤ 0
Each model must map to a specific behavior
Each model must include an ethical note

4. Mental Model Library (Canonical)

The following models are reference material. Only a subset should ever be activated at once.

(Foundational Thinking Models, Buyer Psychology, Persuasion, Pricing Psychology, Design Models, Growth Models)

No full model library is bundled. Working definitions: framing changes presentation of equivalent choices; anchoring supplies a reference point; social proof shows verified behavior of relevant others; defaults select an initial option while preserving clear choice; loss aversion concerns asymmetric responses to gains/losses. Treat each as a testable context-dependent hypothesis, not a guaranteed conversion lift.

5. Required Output Format (Updated)

When applying psychology, always use this structure:

Mental Model: Paradox of Choice

PLFS: +13 (High-confidence lever)

Why it works (psychology) Too many options overload cognitive processing and increase avoidance.
Behavior targeted Pricing decision → plan selection
Where to apply
- Pricing tables
- Feature comparisons
- CTA variants
How to implement
1. Reduce tiers to 3
2. Visually highlight “Recommended”
3. Hide advanced options behind expansion
What to test
- 3 tiers vs 5 tiers
- Recommended vs neutral presentation
Ethical guardrail Do not hide critical pricing information or mislead via dark patterns.

6. Journey-Based Model Bias (Guidance)

Use these biases when scoring:

Awareness

Mere Exposure
Availability Heuristic
Authority Bias
Social Proof

Consideration

Framing Effect
Anchoring
Jobs to Be Done
Confirmation Bias

Decision

Loss Aversion
Paradox of Choice
Default Effect
Risk Reversal

Retention

Endowment Effect
IKEA Effect
Status-Quo Bias
Switching Costs

7. Ethical Guardrails (Non-Negotiable)

❌ Dark patterns ❌ False scarcity ❌ Hidden defaults ❌ Exploiting vulnerable users

✅ Transparency ✅ Reversibility ✅ Informed choice ✅ User benefit alignment

If ethical risk > leverage → do not recommend

8. Integration with Other Skills

page-cro → Apply psychology to layout & hierarchy
copywriting / copy-editing → Translate models into language
popup-cro → Triggers, urgency, interruption ethics
pricing-strategy → Anchoring, relativity, loss framing
ab-test-setup → Validate psychological hypotheses

9. Operator Checklist

Before responding, confirm:

Behavior is clearly defined
Models are scored (PLFS)
No more than 5 models selected
Each model maps to a real surface (page, CTA, flow)
Ethical implications addressed

10. Questions to Ask (If Needed)

What exact behavior should change?
Where do users hesitate or drop off?
What belief must change for action to occur?
What is the cost of getting this wrong?
Has this been tested before?

When to Use

This skill is applicable to execute the workflow or actions described in the overview.

Limitations

Use this skill only when the task clearly matches the scope described above.
Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

FAQ

What does the marketing-psychology skill do?

Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system.

How do I install marketing-psychology?

Run npx skills add https://github.com/sickn33/agentic-awesome-skills --skill marketing-psychology in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-psychology/ (personal) or .claude/skills/marketing-psychology/ (project).

Which AI agents can use marketing-psychology?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is marketing-psychology safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains marketing-psychology?

It is published by sickn33 in sickn33/agentic-awesome-skills. It has 777 recorded installs.