geo-fundamentals
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/sickn33/agentic-awesome-skills --skill geo-fundamentals- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads geo-fundamentals automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
GEO Fundamentals
Optimization for AI-powered search engines.
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO |
|---|---|---|
| Goal | #1 ranking | AI citations |
| Platform | AI engines | |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
2. AI Engine Landscape
| Engine | Citation Style | Opportunity |
|---|---|---|
| Perplexity | Numbered [1][2] | Citation behavior varies by query/product |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
3. RAG Retrieval Factors
Potential retrieval considerations include relevance, source quality, freshness and diversity. The platforms do not publish a universal weighting formula; do not assign invented percentages or infer citation probability from this checklist.
4. Content That Gets Cited
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
5. GEO Content Checklist
Content Elements
- Question-based titles
- Summary/TL;DR at top
- Original data with sources
- Expert quotes (name, title)
- FAQ section (3-5 Q&A)
- Clear definitions
- "Last updated" timestamp
- Author with credentials
Technical Elements
- Article schema with dates
- Person schema for author
- FAQPage schema
- Fast loading (< 2.5s)
- Clean HTML structure
6. Entity Building
| Action | Purpose |
|---|---|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine |
|---|---|
| GPTBot | OpenAI training crawler; search/user agents are separate |
| ClaudeBot / Claude-SearchBot / Claude-User | Distinct purposes; verify current official crawler docs |
| PerplexityBot | Perplexity |
| Googlebot | Google Search; verify separate product controls |
Access Decision
| Strategy | When |
|---|---|
| Selective access | Match owner policy to documented training/search/user crawler purposes |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
8. Measurement
| Metric | How to Track |
|---|---|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
9. Anti-Patterns
| ❌ Don't | ✅ Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
Script
| Script | Purpose | Command |
|---|---|---|
scripts/geo_checker.py | GEO audit (AI citation readiness) | python scripts/geo_checker.py <project_path> |
When to Use
This skill is applicable to execute the workflow or actions described in the overview.
Example
User request:
Use @geo-fundamentals for this task: Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
The bundled checker scans at most30 selected source files; it does not crawl/render pages, validate schema, verify original data or measure AI citation probability. Public Markdown/docs can be relevant but are excluded by this heuristic. Missing files mean not assessed, not passed. FAQ markup and crawler access do not guarantee citations; verify current platform eligibility and measure dated, reproducible query samples.
FAQ
What does the geo-fundamentals skill do?
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
How do I install geo-fundamentals?
Run npx skills add https://github.com/sickn33/agentic-awesome-skills --skill geo-fundamentals in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/geo-fundamentals/ (personal) or .claude/skills/geo-fundamentals/ (project).
Which AI agents can use geo-fundamentals?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is geo-fundamentals safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains geo-fundamentals?
It is published by sickn33 in sickn33/agentic-awesome-skills. It has 1,127 recorded installs.
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