MCPInstall

brand-architect

by shipshitdevMarketing & SEO

Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/shipshitdev/skills --skill brand-architect
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads brand-architect automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Brand Architect - Day-One Brand Strategy

Overview

Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.

Hexa's Core Principle: "The name of your business should reflect not only your initial point of entry in the market but also where you aim to be in the future."

When This Activates

  • "What should I name it"
  • Brand name questions
  • Brand positioning
  • Brand voice definition
  • Logo, colors, visual identity
  • "How do I differentiate"
  • Trademark considerations

The Framework: Brand Architecture Stack

┌─────────────────────────────────────────┐
│          BRAND IDENTITY                  │
│    (Logo, Colors, Typography)            │
├─────────────────────────────────────────┤
│           BRAND VOICE                    │
│    (Tone, Language, Personality)         │
├─────────────────────────────────────────┤
│         BRAND POSITIONING                │
│    (Who, What, Why Different)            │
├─────────────────────────────────────────┤
│           BRAND NAME                     │
│    (The Foundation)                      │
└─────────────────────────────────────────┘

Build from bottom up: Name → Positioning → Voice → Identity.

Naming Strategies

StrategyDescriptionExamplesBest For
DescriptiveClear categorySalesforceB2B, SaaS
EvocativeEmotional resonanceNike, AppleAspirational
InventedNew wordsSpotify, XeroxTech, premium
CompoundJoin wordsFacebook, YouTubeClear value prop
PortmanteauBlend two wordsPinterest, InstagramApps, social
MisspellingCreative respellingLyft, FlickrStartups, apps
Suffix PatternBrand suffixesShopify, GrammarlySaaS, tools
FounderPersonal nameBloombergPersonal brand

Popular Suffixes: -ify, -ly, -io, -hub, -ment, -able Popular Prefixes: get-, try-, go-, my-, super-

Name Evaluation

Brandability Score (1-10 each)

  • Memorability: Shorter = better
  • Pronounceability: Vowel ratio, consonant clusters
  • Spellability: Common patterns, no confusion
  • Uniqueness: Distinctiveness in market
  • Domain Available: .com bonus

Viability Score (1-5 each)

  • Easy to spell/pronounce
  • Memorable
  • Domain available
  • Trademark-able
  • Works at scale
  • International friendly

Minimum viability score: 35/50

Validation Checklist

  • Easy to spell when heard
  • Easy to pronounce when read
  • No trademark conflicts
  • No negative connotations in target markets
  • Domain available (preferred TLD)
  • Social handles available

Name Generation Workflow

  1. Gather context (industry, keywords, constraints)
  2. Generate 20-30 candidates using multiple strategies
  3. Score brandability + viability
  4. Check domain availability
  5. Recommend top 3-5 with rationale

Positioning Statement Template

For [target customer]
who [problem/need],
[Product Name] is a [category]
that [primary benefit].
Unlike [primary alternative],
we [key differentiator].

Brand Voice Framework

DimensionSpectrum
Formal ↔ Casual[Position]
Serious ↔ Playful[Position]
Expert ↔ Approachable[Position]

Integration

  • copywriter - Brand-consistent copy
  • startup-icp-definer - Define audience
  • micro-landing-builder - Brand-aligned pages

For complete naming evaluation matrices, positioning maps, voice definition frameworks, visual identity guidelines, color psychology reference, and output templates, see: references/full-guide.md

FAQ

What does the brand-architect skill do?

Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.

How do I install brand-architect?

Run npx skills add https://github.com/shipshitdev/skills --skill brand-architect in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-architect/ (personal) or .claude/skills/brand-architect/ (project).

Which AI agents can use brand-architect?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is brand-architect safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains brand-architect?

It is published by shipshitdev in shipshitdev/skills. It has 281 recorded installs.

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