seo-content-audit
Comprehensive on-page SEO and content quality audit covering title tags, meta descriptions, header structure, keyword optimization, E-E-A-T signals, readability, and content scoring. Use when evaluating content for SEO performance, reviewing articles before publication, or creating content improvement recommendations.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/schwepps/skills --skill seo-content-audit- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads seo-content-audit automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
SEO Content Audit Framework
Professional methodology for comprehensive on-page SEO and content quality analysis.
When to Use This Skill
- Auditing existing content for SEO performance
- Reviewing new content before publication
- Identifying optimization opportunities
- Evaluating E-E-A-T signals
- Scoring content quality
- Competitive content analysis
- Creating content improvement plans
Audit Workflow
Phase 1: On-Page SEO Elements
Title Tag Analysis:
□ Length: 50-60 characters
□ Primary keyword near beginning (first 30 chars)
□ Unique across site
□ Compelling for CTR
□ Brand included (if space)
□ No keyword stuffing
□ Matches search intent
Meta Description Analysis:
□ Length: 150-160 characters
□ Contains primary keyword
□ Includes call-to-action
□ Unique across site
□ Accurately describes content
□ Compelling for clicks
Header Structure (H1-H6):
Requirements:
□ Single H1 matching topic
□ H1 contains primary keyword
□ Logical hierarchy (H1 → H2 → H3)
□ No skipped levels
□ Keywords in H2s naturally
□ Descriptive, not generic
URL Structure:
□ Clean, descriptive
□ Contains primary keyword
□ Under 60 characters
□ Lowercase with hyphens
□ No parameters or IDs
□ Matches content hierarchy
Phase 2: Content Quality Assessment
Content Completeness Scoring:
| Factor | Check | Score |
|---|---|---|
| Topic coverage | Comprehensive vs. shallow | /10 |
| Unique value | Original insights vs. rehash | /10 |
| Accuracy | Factual, verifiable | /10 |
| Freshness | Current information | /10 |
| Depth | Expert-level detail | /10 |
The C.R.E.A.T.E. Framework:
| Factor | Question | Score 1-4 |
|---|---|---|
| Comprehensiveness | Does it fully answer the query? | |
| Relevance | Does it match search intent? | |
| Expertise | Does it demonstrate deep knowledge? | |
| Actionability | Can readers apply this immediately? | |
| Trustworthiness | Are claims supported by evidence? | |
| Engagement | Is it interesting to read? |
Readability Standards:
Target reading level: Grade 8-10 (Flesch-Kincaid)
Paragraph length: 2-4 sentences ideal
Sentence variety: Mix short and medium
Scannable formatting: Headers, bullets, bold
Visual aids: Images, tables, diagrams where helpful
Phase 3: Keyword Optimization
Primary Keyword Checklist:
□ In title tag (first 30 chars)
□ In H1
□ In first 100 words
□ In at least one H2
□ In meta description
□ In URL
□ Natural density: 0.5-1.5%
□ In image alt text (if relevant)
Semantic Coverage:
□ LSI keywords present
□ Related entities mentioned
□ Question variations addressed
□ Synonyms used naturally
□ Topic cluster alignment
□ Search intent fully matched
Keyword Density Guidelines:
Primary keyword: 0.5-1.5% density (natural)
Secondary keywords: 0.3-0.8% each
LSI/Related terms: Natural inclusion
Avoid: Keyword stuffing (>2%)
Phase 4: E-E-A-T Evaluation
Experience Signals:
□ First-hand experience indicated
□ Case studies/examples included
□ Original data or research
□ Process documentation
□ Real-world applications shown
□ Personal insights shared
Expertise Signals:
□ Author credentials visible
□ Author bio with qualifications
□ Technical accuracy verified
□ Comprehensive coverage
□ Expert quotes/interviews
□ Specialized terminology used correctly
Authority Signals:
□ Authoritative external citations
□ Links to primary sources
□ Industry recognition mentioned
□ Published research referenced
□ Brand authority established
□ Backlink profile (if available)
Trust Signals:
□ Contact information accessible
□ Privacy policy linked
□ Editorial guidelines visible
□ Sources cited inline
□ Last updated date shown
□ Author photo and bio
□ Secure site (HTTPS)
Phase 5: Internal Linking
Best Practices:
□ 3-10 internal links per 1000 words
□ Descriptive anchor text (not "click here")
□ Links to related content
□ Links from high-authority pages
□ Logical link hierarchy
□ No orphan pages
□ Breadcrumb navigation
Phase 6: Performance Signals
Metrics to Evaluate (if available):
□ Organic traffic trend
□ Average position for target keywords
□ Click-through rate (CTR)
□ Bounce rate
□ Time on page
□ Pages per session
□ Conversion rate
Benchmarks:
| Metric | Poor | Average | Good |
|---|---|---|---|
| CTR (pos 1-3) | <3% | 3-8% | >8% |
| Bounce rate | >70% | 50-70% | <50% |
| Time on page | <1min | 1-3min | >3min |
Output Format
# SEO Content Audit Report
**Page:** [URL or filename]
**Date:** [Date]
**Overall Score:** X/100
## Executive Summary
[2-3 sentence overview of findings]
## Scores by Category
| Category | Score | Status |
|----------|-------|--------|
| On-Page SEO | X/20 | [Good/Needs Work/Critical] |
| Content Quality | X/25 | [Good/Needs Work/Critical] |
| Keyword Optimization | X/15 | [Good/Needs Work/Critical] |
| E-E-A-T Signals | X/20 | [Good/Needs Work/Critical] |
| AI/GEO Readiness | X/20 | [Good/Needs Work/Critical] |
## Priority Issues (Fix First)
1. **[Issue]** - [Impact] - [Fix]
2. **[Issue]** - [Impact] - [Fix]
3. **[Issue]** - [Impact] - [Fix]
## On-Page SEO Findings
- Title: [Current] → [Recommended]
- Meta: [Current] → [Recommended]
- Headers: [Analysis]
- URL: [Analysis]
## Content Quality Findings
- C.R.E.A.T.E. Score: X/24
- Word count: [X] (Recommended: [Y])
- Readability: Grade [X]
- Gaps: [List]
## Keyword Analysis
- Primary: [Keyword] - Density: X%
- Missing opportunities: [List]
- Over-optimized: [List if any]
## E-E-A-T Assessment
- Strengths: [List]
- Gaps: [List]
- Recommendations: [List]
## Action Plan
**Immediate (This Week):**
- [ ] Action 1
- [ ] Action 2
**Short-term (This Month):**
- [ ] Action 1
- [ ] Action 2
**Ongoing:**
- [ ] Action 1
- [ ] Action 2
Quick Audit (5-Point Check)
- Title & Meta - Optimized, compelling, <60 chars?
- H1 & Structure - Clear hierarchy, keyword in H1?
- Content Depth - Comprehensive, >1500 words for guides?
- E-E-A-T - Author credentials, trust signals visible?
- AI Ready - TL;DR present, extractable format?
Scoring Guide
- 90-100: Excellent - Minor optimizations only
- 70-89: Good - Some improvements needed
- 50-69: Needs Work - Significant gaps to address
- Below 50: Critical - Major overhaul required
Scoring Rubric (Detailed)
On-Page SEO (20 points):
- Title tag optimized: 5 pts
- Meta description optimized: 4 pts
- Header structure correct: 4 pts
- URL optimized: 3 pts
- Image alt text: 2 pts
- Internal links: 2 pts
Content Quality (25 points):
- Comprehensiveness: 5 pts
- Accuracy: 5 pts
- Originality: 5 pts
- Readability: 5 pts
- Engagement: 5 pts
Keyword Optimization (15 points):
- Primary keyword placement: 6 pts
- Semantic coverage: 5 pts
- Natural density: 4 pts
E-E-A-T (20 points):
- Experience signals: 5 pts
- Expertise signals: 5 pts
- Authority signals: 5 pts
- Trust signals: 5 pts
AI/GEO Readiness (20 points):
- TL;DR/Summary: 4 pts
- Extractable structure: 4 pts
- FAQ section: 4 pts
- Schema markup: 4 pts
- Fact density: 4 pts
Competitor Analysis Framework
When comparing against competitors:
- Identify top 3-5 ranking competitors for target keyword
- Analyze their content:
- Word count
- Header structure
- Topics covered
- Unique angles
- E-E-A-T signals
- Find gaps:
- Topics they miss
- Questions unanswered
- Data not included
- Create differentiation plan:
- Original research
- Better visuals
- More comprehensive coverage
- Stronger E-E-A-T
FAQ
What does the seo-content-audit skill do?
Comprehensive on-page SEO and content quality audit covering title tags, meta descriptions, header structure, keyword optimization, E-E-A-T signals, readability, and content scoring. Use when evaluating content for SEO performance, reviewing articles before publication, or creating content improvement recommendations.
How do I install seo-content-audit?
Run npx skills add https://github.com/schwepps/skills --skill seo-content-audit in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/seo-content-audit/ (personal) or .claude/skills/seo-content-audit/ (project).
Which AI agents can use seo-content-audit?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is seo-content-audit safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains seo-content-audit?
It is published by schwepps in schwepps/skills. It has 58 recorded installs.
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