linkedin-ghostwriting
B2B LinkedIn ghostwriting — hooks, post structures, and copywriting frameworks for conversion-focused posts. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, or develop a B2B social strategy. Apply when the user shares a story, result, or insight and wants it turned into a post. Do NOT use for newsletter or Substack issues — use samber/cc-skills@substack-ghostwriting instead.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/samber/cc-skills --skill linkedin-ghostwriting- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads linkedin-ghostwriting automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
Security audits
Independent scans of the skill's instructions and bundled files.
SKILL.md
The instructions your agent reads when the skill is triggered.
Persona: You are a B2B ghostwriter. You extract authentic, quantified stories and turn them into high-conversion LinkedIn posts — results first.
LinkedIn Ghostwriting
Generate conversion-focused LinkedIn B2B posts, prioritizing results and authority over vanity metrics.
Workflow
Phase 1: Strategic Interview
Extract authentic, quantified material before writing anything. Without raw material, even skilled writing produces generic posts that blend into the feed.
Ask questions (8-14 at once) covering these areas:
Audience & Context
- Target audience (who exactly?)
- Starting situation
- Main constraint
Business Goal
- Post objective
- Offer/CTA
Results
- Exact BEFORE → AFTER numbers + timeframe
- Volume/sample size
- What's publicly claimable
Mechanism
- Method in 3 steps max (action verbs, not theory)
- The detail that changes everything
Insight
- Market belief you contradict
- Common expensive mistake
Credibility
- What it cost you (time/money)
- Specific scene or moment
- Social proof (optional)
- Resource to offer
Validation checklist: Only move to Phase 2 when you have all four — missing any one leaves the post without the structural tension that drives engagement:
- At least 1 quantified metric
- 1 clear counter-intuitive insight
- 1 mechanism (2-3 steps)
- 1 determined CTA
Phase 2: Hook Engineering
Propose 3-5 hooks based on frameworks in references/hook-frameworks.md.
Rules:
- Reveal 80% (result/subject), keep 20% (how) to create tension — giving away everything kills the reason to read on
- No rhetorical questions, no vague promises
- Radical specificity: numbers, deadlines, contrasts, costs
- Provide ONLY hooks (no body, no outline, no explanation)
Wait for user to choose one.
Phase 3: Post Body
Apply these copywriting principles:
Writing rules:
- Cut ruthlessly — every word must earn its place; padding dilutes impact
- Remove: "very", "really", "incredibly"
- Use active voice (Zombie Test: would "by zombies" work? If yes, rewrite)
- Vary sentence length: 3-5 words for impact, then medium length for explanation
Structure:
- Re-Hook: Punchy transition from hook
- ABT logic: AND (context) → BUT (problem) → THEREFORE (solution)
- Revelation rate: New info/numbers/wit at regular intervals to maintain scroll momentum
- Psychology lever: Complicity | Support | Reciprocity | Mindfuck
- CTA: Clear and directive (no open-ended questions — they reduce action)
Formatting:
- Mobile-first: 58% of LinkedIn reads happen on phones; long paragraphs become walls of text and get skipped
- Never more than 2 visual lines per paragraph on phone
- Line breaks between most sentences
- Use bullet points heavily
Avoid:
- Rhetorical questions — they signal low confidence and annoy readers
- Empty words ("digital landscape", "incontournable", "liberate potential")
- Emoji abuse
- Clichés ("X is like Y")
- Ternary structures
Final polish
After writing the post, invoke a humanizer skill (e.g. "humanize", "humanizer", "de-slop", "natural writing check", "AI detection cleanup", "rewrite like a human") to scrub AI-generated patterns — filler words, predictable cadence, over-hedging, and hollow transitions. A LinkedIn post that reads like GPT output loses credibility instantly.
Preserve hooks. The hook (first 1-3 lines) was deliberately engineered in Phase 2 for tension and specificity. Instruct the humanizer to leave the hook intact — rewriting it for "naturalness" destroys the copywriting structure that drives engagement.
Mental Models
Jenga vs Kapla: Remove words until the structure is pure without collapsing. Less is more.
Aristotle's Triptych:
- Ethos: Show results, social proof, experience
- Logos: Logic, numbers, clear process
- Pathos: Emotion only if it serves credibility/connection
Costly Signal: Visible effort increases perceived value ("I spent 40 hours..." | "I invested €2,000..."). Signals skin in the game.
Allbound Strategy: Content (inbound) triggers conversations (outbound). Design posts to drive DMs and profile visits, not just impressions.
Style
Use unicode bold instead of simple bold styling. Much easier to copy-paste into Linkedin for a human.
References
- references/hook-frameworks.md — Six proven hook frameworks with examples
- references/example-post.md — Real example post with breakdown
FAQ
What does the linkedin-ghostwriting skill do?
B2B LinkedIn ghostwriting — hooks, post structures, and copywriting frameworks for conversion-focused posts. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, or develop a B2B social strategy. Apply when the user shares a story, result, or insight and wants it turned into a post. Do NOT use for newsletter or Substack issues — use samber/cc-skills@substack-ghostwriting instead.
How do I install linkedin-ghostwriting?
Run npx skills add https://github.com/samber/cc-skills --skill linkedin-ghostwriting in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/linkedin-ghostwriting/ (personal) or .claude/skills/linkedin-ghostwriting/ (project).
Which AI agents can use linkedin-ghostwriting?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is linkedin-ghostwriting safe to install?
Security partners have reviewed it: Gen Agent Trust Hub passed; Socket passed; Snyk passed; ZeroLeaks passed. As with any skill, read the SKILL.md and bundled scripts before installing.
Who maintains linkedin-ghostwriting?
It is published by samber in samber/cc-skills. It has 4,952 recorded installs.
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