email-best-practices
Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails accessible (alt text, headings, contrast, screen readers), or deciding transactional vs marketing.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/resend/resend-skills --skill email-best-practices- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads email-best-practices automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
Security audits
Independent scans of the skill's instructions and bundled files.
SKILL.md
The instructions your agent reads when the skill is triggered.
Email Best Practices
Guidance for building deliverable, compliant, user-friendly emails.
Architecture Overview
[User] → [Email Form] → [Validation] → [Double Opt-In]
↓
[Consent Recorded]
↓
[Suppression Check] ←──────────────[Ready to Send]
↓
[Idempotent Send + Retry] ──────→ [Email API]
↓
[Webhook Events]
↓
┌────────┬────────┬─────────────┐
↓ ↓ ↓ ↓
Delivered Bounced Complained Opened/Clicked
↓ ↓
[Suppression List Updated]
↓
[List Hygiene Jobs]
Quick Reference
| Need to... | See |
|---|---|
| Set up SPF/DKIM/DMARC, fix spam issues | Deliverability |
| Build password reset, OTP, confirmations | Transactional Emails |
| Plan which emails your app needs | Transactional Email Catalog |
| Build newsletter signup, validate emails | Email Capture |
| Send newsletters, promotions | Marketing Emails |
| Ensure CAN-SPAM/GDPR/CASL compliance | Compliance |
| Decide transactional vs marketing | Email Types |
| Handle retries, idempotency, errors | Sending Reliability |
| Process delivery events, set up webhooks | Webhooks & Events |
| Manage bounces, complaints, suppression | List Management |
| Make emails accessible (screen readers, alt text, contrast) | Accessibility |
Start Here
New app? Start with the Catalog to plan which emails your app needs (password reset, verification, etc.), then set up Deliverability (DNS authentication) before sending your first email.
Spam issues? Check Deliverability first—authentication problems are the most common cause. Gmail/Yahoo reject unauthenticated emails.
Marketing emails? Follow this path: Email Capture (collect consent) → Compliance (legal requirements) → Marketing Emails (best practices).
Production-ready sending? Add reliability: Sending Reliability (retry + idempotency) → Webhooks & Events (track delivery) → List Management (handle bounces).
Accessibility?
Most emails fail basic accessibility checks. See Accessibility for lang/dir, presentational tables, headings, alt text, <title>, and contrast.
FAQ
What does the email-best-practices skill do?
Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails accessible (alt text, headings, contrast, screen readers), or deciding transactional vs marketing.
How do I install email-best-practices?
Run npx skills add https://github.com/resend/resend-skills --skill email-best-practices in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/email-best-practices/ (personal) or .claude/skills/email-best-practices/ (project).
Which AI agents can use email-best-practices?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is email-best-practices safe to install?
Security partners have reviewed it: Gen Agent Trust Hub passed; Socket passed; Snyk passed; ZeroLeaks passed. As with any skill, read the SKILL.md and bundled scripts before installing.
Who maintains email-best-practices?
It is published by resend in resend/resend-skills, and it is an official skill from the maker of the technology it covers. It has 13,579 recorded installs.
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