MCPInstall

startup-ideation

Help users generate and evaluate startup ideas. Use when someone is brainstorming business ideas, trying to find a startup concept, evaluating whether an idea is worth pursuing, or looking for unique market opportunities.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/refoundai/lenny-skills --skill startup-ideation
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads startup-ideation automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Startup Ideation

Help the user generate and evaluate startup ideas using frameworks and insights from 2 product leaders.

How to Help

When the user asks for help with startup ideation:

  1. Understand their background - Ask about their personal experience, skills, and what problems they've encountered firsthand
  2. Explore information sources - Discuss what they read, who they talk to, and whether their information diet is differentiated
  3. Apply the Why Now test - Help them identify what has changed that makes this idea newly possible
  4. Identify tarpit risks - Flag common idea patterns that attract many founders but rarely succeed

Core Principles

Go off the beaten path

Dalton Caldwell: "Try to go more off the beaten path either from your personal experience." The best startup ideas come from unique personal experiences and perspectives that others don't have access to. Avoid starting from popular trends that everyone is chasing.

Ask what's newly possible

Ryan Hoover: "What new thing can you build today that couldn't be built yesterday?" Look for technology shifts (like AI or Web3), behavior shifts, or infrastructure changes that create new opportunities that weren't viable before.

Diversify your information diet

Build a unique perspective by consuming information from sources that most founders don't. If everyone reads the same articles and follows the same people, everyone will have the same ideas.

Avoid idea tarpits

Certain startup ideas are attractive to many founders but rarely succeed. Be skeptical of ideas in crowded spaces where hundreds of companies have already tried and failed.

Questions to Help Users

  • "What problem have you personally experienced that frustrated you deeply?"
  • "What do you know or have access to that most people don't?"
  • "Why is this idea possible now when it wasn't possible two years ago?"
  • "How many other startups are working on something similar, and why did they fail?"
  • "What would have to be true for this to be a billion-dollar business?"

Common Mistakes to Flag

  • Starting from trends instead of problems - Chasing hot topics like AI without a specific problem leads to undifferentiated products
  • Identical information diet - Reading the same sources as every other founder produces the same ideas
  • Ignoring the Why Now - Ideas without a clear reason they're newly possible often indicate missed timing
  • Tarpit ideas - Certain idea categories attract founders repeatedly despite low success rates

Deep Dive

For all 2 insights from 2 guests, see references/guest-insights.md

Related Skills

  • Measuring Product-Market Fit
  • Defining Product Vision
  • Working Backwards
  • Startup Pivoting

FAQ

What does the startup-ideation skill do?

Help users generate and evaluate startup ideas. Use when someone is brainstorming business ideas, trying to find a startup concept, evaluating whether an idea is worth pursuing, or looking for unique market opportunities.

How do I install startup-ideation?

Run npx skills add https://github.com/refoundai/lenny-skills --skill startup-ideation in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/startup-ideation/ (personal) or .claude/skills/startup-ideation/ (project).

Which AI agents can use startup-ideation?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is startup-ideation safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains startup-ideation?

It is published by refoundai in refoundai/lenny-skills. It has 2,544 recorded installs.

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