content-marketing
Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.
- Installs
- 2.3K
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/refoundai/lenny-skills --skill content-marketing- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads content-marketing automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Content Marketing
Help the user build effective content marketing using frameworks from 23 product leaders who have built content engines at companies like Notion, First Round, and The Pragmatic Engineer.
How to Help
When the user asks for help with content marketing:
- Identify the goal - Determine if content is for SEO, brand building, lead generation, or thought leadership
- Find content-market fit - Help them identify the specific anxieties or needs their content will solve
- Choose the right format - Match content format to the creator's strengths and audience preferences
- Design for consistency - Build a sustainable publishing cadence before chasing virality
Core Principles
Validate search demand first
Meltem Kuran: "If people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it." Verify that people are actually searching for the topic before investing in creation.
Create content-market fit
Camille Ricketts: "The way that you think about product market fit, you have to think about content market fit... What is it that they need to get promoted? What is it that they need to avoid failure?" Treat content as a product that solves specific professional anxieties.
Content must be a painkiller
Camille Ricketts: "Painkillers always win. Can your content be a painkiller? Can it help people out of situations that are causing them a lot of pain?" Focus on solving specific pain points rather than providing general 'vitamins.'
Go direct with a human voice
Lulu Cheng Meservey: "Going direct means that the founder or executive has to be speaking from themselves. First person, speaking in a human voice authentically. You see them make mistakes, you see them be vulnerable." Corporate accounts fail; personality wins.
End the Google search
Meltem Kuran: "The main thing to think about is, is the Google search over? If someone reads your content, are they going back to Google to continue reading more or is the Google search over?" Write content that fully satisfies user intent.
Invest in evergreen assets
Julian Shapiro: "I'm spending as many hours going back and rewriting old blog posts as I am writing new ones. I consider everything I write to be evergreen." Regularly update old content rather than chasing news cycles.
Consistency beats production value
Sriram and Aarthi: "The most important thing is just get started and do something every single day... it builds muscle, it gets you familiar with the medium." Daily reps matter more than polish when starting out.
AI-assisted, not AI-generated
Ethan Smith: "The future of content is clearly AI-assisted. Clearly, you and I will be using AI to help us write, so it's not no AI at all, but it's not 100% generated with AI." Human expertise provides the 'information gain' that search engines reward.
Questions to Help Users
- "Are people actually searching for this topic on Google?"
- "What specific professional anxiety does this content solve?"
- "Is this content a painkiller or a vitamin?"
- "Who is the human face/voice behind this content?"
- "Would you enjoy creating this even if it didn't drive traffic?"
- "Can you commit to this format for at least a year?"
Common Mistakes to Flag
- Writing for no demand - Creating content nobody is searching for
- Keyword stuffing over intent - Optimizing for search terms without actually answering the question
- Corporate voice - Publishing from faceless brand accounts instead of named humans
- Inconsistent publishing - Chasing virality instead of building sustainable cadence
- 100% AI generation - Missing the 'information gain' that requires human expertise
Deep Dive
For all 35 insights from 23 guests, see references/guest-insights.md
Related Skills
- Positioning & Messaging
- Brand Storytelling
- Launch Marketing
- Community Building
FAQ
What does the content-marketing skill do?
Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.
How do I install content-marketing?
Run npx skills add https://github.com/refoundai/lenny-skills --skill content-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/content-marketing/ (personal) or .claude/skills/content-marketing/ (project).
Which AI agents can use content-marketing?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is content-marketing safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains content-marketing?
It is published by refoundai in refoundai/lenny-skills. It has 2,333 recorded installs.
More from refoundai/lenny-skills
personal-productivity
refoundai/lenny-skills
Help users manage their time and tasks more effectively. Use when someone is overwhelmed with work, struggling with focus, trying to balance multiple responsibilities, or asking how to get more done.
writing-prds
refoundai/lenny-skills
Help users transform abstract ideas into actionable project specs that align engineering and design teams on the problem and success metrics.
ai-product-strategy
refoundai/lenny-skills
Help users decide where to apply AI effectively, manage the transition from deterministic to probabilistic software, and build long-term defensibility through verticalization and proprietary data.
competitive-analysis
refoundai/lenny-skills
Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.
founder-sales
refoundai/lenny-skills
Help users master the transition from product development to active selling by leveraging their unique status as founders to bridge the trust gap and define a scalable sales motion.
analyzing-user-feedback
refoundai/lenny-skills
Help users convert massive volumes of qualitative and quantitative feedback into high-confidence product decisions through rigorous synthesis and internal immersion.
Popular marketing & seo skills
reddit-automation
flowkit-labs/skills
Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.
twitter-automation
101-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
magentosh/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
qu-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
product-launch-video
heygen-com/hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet