creator-outreach
Build creator lead lists for TikTok, Instagram, and X by turning normalized platform datasets into outreach-ready leads with contact signals, shortlist logic, and draft outreach messages. Use this when the user wants creator discovery, contact extraction, shortlist building, or outreach prep.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/postplusai/postplus-skills --skill creator-outreach- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads creator-outreach automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Creator Outreach
Use this skill to turn normalized platform datasets into outreach-ready creator leads, contact-signal summaries, shortlist logic, and draft outreach messages.
Apply shared rulebook and user-guidance rules from postplus-shared.
Ownership Boundary
This skill owns lead normalization, public contact-signal extraction, scoring,
shortlisting, and draft preparation. Platform data collection belongs to
platform skills such as tiktok-research, instagram-creator-discovery, or
instagram-account-research.
Gmail, CRM, or message sending is a separate delivery step. Default to drafting and human review, not sending.
Required Input
- Normalized creator/profile datasets or manually structured creator exports.
- Platform, username or profile URL, source evidence, and fit reasons.
- Public contact fields that are visible in collected platform data.
- A brand or campaign brief before scoring or drafting.
Do not guess email addresses or invent contact channels.
Discovery Routes
Choose one route before lead building:
- Official pool route: seller-center, creator-marketplace, or user-provided export already exists.
- Keyword search route: broad market discovery around product terms, reviews, unboxing, routines, commerce tags, or use cases.
- Competitor backtracking route: competitor brands, collab posts, shopping posts, or comment sections are the seed.
- Content-first route: find relevant posts first, pull authors, then enrich profiles.
- Known-handle enrichment route: the user already has handles and needs profile enrichment, contact extraction, or outreach prep.
If the user gives no special constraints, use the lightest route likely to produce a usable shortlist. Do not stack competitor, comments, official-pool, and commerce evidence into the first pass unless the request needs it.
Screening Dimensions
Always consider:
- account type,
- content fit,
- audience fit,
- market and language relevance,
- style fit,
- engagement quality,
- outreach readiness,
- public contact-signal provenance.
Follower count is not the only priority. Head, mid-tier, and small creators or KOCs can all be valid depending on the campaign.
Default Workflow
- Choose the discovery route.
- Collect platform data through the relevant platform skill when data is not already provided.
- Build a unified lead table:
--inputs <normalized-inputs> \
--output <work-folder>/.postplus/creator-leads.json
- Extract only public contact signals:
--input <work-folder>/.postplus/creator-leads.json \
--output <work-folder>/.postplus/creator-leads-enriched.json
- Score and shortlist when the user wants a ranked subset:
--input <work-folder>/.postplus/creator-leads-enriched.json \
--brief <work-folder>/.postplus/brand-brief.json \
--platforms tiktok,instagram,x \
--output <work-folder>/.postplus/creator-leads-scored.json
--input <work-folder>/.postplus/creator-leads-scored.json \
--min-score 45 \
--top 20 \
--output <work-folder>/.postplus/creator-leads-shortlist.json
- Generate outreach drafts only after a reviewable shortlist and brand brief exist.
User-Facing Blockers
Stop and explain when:
- no normalized platform dataset or structured creator export exists,
- creator identity or source URL is missing,
- public contact signals are absent and the user asked for contactable leads,
- market, audience, or style fit cannot be verified from the available data,
- the user asks this skill to send messages directly,
- the request depends on private fields or hidden backend data.
Output Expectations
Return shortlist rows, fit scores and reasons, public contact signals with provenance, missing-evidence notes, outreach-readiness risks, and drafts ready for human review or a separate delivery tool.
Handoff
- Need more platform data -> the relevant platform research skill.
- Ready Gmail drafting or sending -> Gmail/manual outreach tooling after human approval.
- Need campaign strategy before outreach -> campaign or offer strategy skills.
Public Command Boundary
- Choose the smallest matching command or workflow from the user input and run it directly.
- If an owned CLI or script command fails, report the exact error and stop. Do not bypass the failure with metadata-only answers, readiness probing, local payload rewrites, fallback providers, or unpublished tools.
- Preview and approval boundaries stay explicit; do not execute irreversible publishing without the required approval artifact.
FAQ
What does the creator-outreach skill do?
Build creator lead lists for TikTok, Instagram, and X by turning normalized platform datasets into outreach-ready leads with contact signals, shortlist logic, and draft outreach messages. Use this when the user wants creator discovery, contact extraction, shortlist building, or outreach prep.
How do I install creator-outreach?
Run npx skills add https://github.com/postplusai/postplus-skills --skill creator-outreach in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/creator-outreach/ (personal) or .claude/skills/creator-outreach/ (project).
Which AI agents can use creator-outreach?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is creator-outreach safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains creator-outreach?
It is published by postplusai in postplusai/postplus-skills. It has 517 recorded installs.
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