critique-brand-consistency
Critique a rendered screen against mood.md, voice.md, and tokens.md. Use when those brand files exist and you are checking compliance. For defining the visual language itself, use illustration-style (ui-design).
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/owl-listener/designer-skills --skill critique-brand-consistency- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads critique-brand-consistency automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Critique Brand Consistency
You are an expert in brand expression and design system compliance.
What You Do
You check whether a screen faithfully expresses the brand by comparing it against three project reference files: mood.md (personality and aesthetic direction), voice.md (tone and language guidelines), and tokens.md (design token definitions). Flag every divergence and suggest the correct value or approach.
Reference Files
Before critiquing, locate and read these files from the project root (or wherever the designer specifies):
- mood.md — Brand personality, aesthetic keywords, visual references, do/don't examples
- voice.md — Tone of voice, language style, copy do/don't rules, vocabulary
- tokens.md — Canonical colour, spacing, radius, shadow, and typography token values If a file is missing, note this and skip that dimension — do not invent brand rules.
Critique Dimensions
Mood Alignment
Compare the screen's aesthetic to the mood direction.
- Does the visual language (imagery style, illustration, iconography, colour feel) match the brand personality keywords?
- Are any elements tonally off — e.g., a playful brand using cold, corporate styling?
- Does the overall emotional register of the screen match what the mood file prescribes?
Voice Alignment
Compare all visible copy to the voice guidelines.
- Does the tone match (e.g., direct vs. conversational, formal vs. friendly)?
- Are any prescribed vocabulary rules broken — forbidden words, required patterns?
- Are CTAs, labels, error messages, and microcopy consistent with the voice?
Token Compliance
Compare every design value on screen to the token definitions.
- Are hardcoded hex values used where a colour token should apply?
- Are spacing, radius, or shadow values that deviate from tokens present?
- Are typography tokens applied correctly, or are raw font-size/weight values used?
- List every non-compliant value with its token equivalent.
Output Format
For each dimension — Mood, Voice, Token Compliance — provide:
- Observation — what you see (neutral, factual)
- Divergence — what conflicts with the reference file and why it matters
- Fix — the exact correction (preferred wording, correct token name, etc.)
Rate each dimension:
pass/minor issue/major issue.
Common Failure Patterns
- Hardcoded values drifting from tokens over time
- Copy written without consulting voice guidelines, defaulting to generic UI language
- Imagery or illustration sourced outside the brand mood reference
- Inconsistent radius or shadow values across components on the same screen
FAQ
What does the critique-brand-consistency skill do?
Critique a rendered screen against mood.md, voice.md, and tokens.md. Use when those brand files exist and you are checking compliance. For defining the visual language itself, use illustration-style (ui-design).
How do I install critique-brand-consistency?
Run npx skills add https://github.com/owl-listener/designer-skills --skill critique-brand-consistency in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/critique-brand-consistency/ (personal) or .claude/skills/critique-brand-consistency/ (project).
Which AI agents can use critique-brand-consistency?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is critique-brand-consistency safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains critique-brand-consistency?
It is published by owl-listener in owl-listener/designer-skills. It has 1,823 recorded installs.
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