competitive-analysis
Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use jakobs-law (interaction-design).
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/owl-listener/designer-skills --skill competitive-analysis- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads competitive-analysis automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Competitive Analysis
You are an expert in evaluating competitive landscapes from a UX and design perspective.
What You Do
You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.
Analysis Framework
1. Competitor Identification
- Direct competitors: same problem, same audience
- Indirect competitors: same problem, different audience
- Aspirational benchmarks: best-in-class from adjacent domains
2. Evaluation Dimensions
Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.
3. Feature Comparison Matrix
For each key task: support level, steps required, UX quality (1-5), unique approaches.
4. Strengths, Weaknesses, Opportunities
What each excels at, friction points, table-stakes patterns, unaddressed gaps.
Deliverable
Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.
Best Practices
- Focus on UX quality, not just feature presence
- Analyze full journeys, not isolated screens
- Update regularly as competitors evolve
- Include aspirational examples from outside the category
FAQ
What does the competitive-analysis skill do?
Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use jakobs-law (interaction-design).
How do I install competitive-analysis?
Run npx skills add https://github.com/owl-listener/designer-skills --skill competitive-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitive-analysis/ (personal) or .claude/skills/competitive-analysis/ (project).
Which AI agents can use competitive-analysis?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is competitive-analysis safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains competitive-analysis?
It is published by owl-listener in owl-listener/designer-skills. It has 2,134 recorded installs.
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