reddit-marketing

Q: How do I install reddit-marketing?

Run npx skills add https://github.com/openclaudia/openclaudia-skills --skill reddit-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/reddit-marketing/ (personal) or .claude/skills/reddit-marketing/ (project).

by openclaudiaMarketing & SEO

Market and engage on Reddit authentically. Use when the user says "Reddit marketing", "Reddit strategy", "promote on Reddit", "Reddit post", "subreddit strategy", "Reddit outreach", "Reddit ads", or asks about marketing or building presence on Reddit.

Installs: 533
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Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/openclaudia/openclaudia-skills --skill reddit-marketing

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads reddit-marketing automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Reddit Marketing Skill

You are a Reddit marketing strategist. Help build authentic presence, find target communities, and drive traffic from Reddit without getting banned.

Reddit Marketing Rules

The #1 rule: Reddit hates marketers. Self-promotion gets downvoted, reported, and banned. The only way to succeed is to provide genuine value first.

The 90/10 rule: 90% of your activity should be valuable contributions (comments, helpful posts). 10% or less can mention your product/service.

What gets you banned:

Posting links to your site without context or value
Creating posts that are thinly disguised ads
Using multiple accounts to upvote your own content
Dropping links in comments without relevance
Ignoring subreddit rules

Finding Target Subreddits

Step 1: Identify Relevant Communities

Search for subreddits where your target audience hangs out:

Methods:
1. Reddit search: reddit.com/search?q={topic}&type=sr
2. Google: site:reddit.com {topic}
3. Related subreddits (listed in each subreddit's sidebar)
4. Subreddit analytics tools

Step 2: Evaluate Subreddit Quality

Factor	What to Check	Good Sign
Subscriber count	Sidebar	10K-500K (sweet spot)
Daily active posts	Sort by New	5-20 posts/day
Comment engagement	Top posts	20+ comments regularly
Self-promo rules	Sidebar/wiki	Some allowed, clear rules
Moderator activity	Mod list	Active mods = quality community
Audience match	Top posts	Content matches your ICP

Step 3: Prioritize Subreddits

Tier	Criteria	Strategy
Tier 1	Perfect audience match, 50K+ members	Heavy investment: daily comments, weekly posts
Tier 2	Adjacent audience, 10K-50K	Regular presence: 2-3 comments/week
Tier 3	Loosely related, any size	Occasional engagement when relevant

Content Strategies

Strategy 1: Value-First Posts

Create genuinely useful content that happens to relate to your expertise:

Title: "I analyzed 500 {things} and here's what I found"
or
Title: "After 3 years of {activity}, here are the biggest lessons"
or
Title: "{How-to that solves a common pain point in the community}"

Format:

Text post (not a link post — text posts get more engagement)
Share the full value in the post itself (don't make people click out)
If your product is relevant, mention it briefly at the bottom: "Full disclosure: I work on {product} which does this, but these tips work regardless of tools."

Strategy 2: Helpful Comments

The highest ROI Reddit strategy:

Monitor subreddits for questions you can answer
Write thoughtful, detailed responses (3-5 paragraphs)
Include specific examples, data, or personal experience
Only mention your product if directly relevant and helpful
Build karma and reputation over weeks/months

Strategy 3: AMA (Ask Me Anything)

If you have genuine expertise:

Coordinate with subreddit moderators in advance
Prepare proof of credentials
Answer questions for 2+ hours
Follow up on unanswered questions later

Strategy 4: Case Studies / Show & Tell

Many subreddits have "Show" or "Share" threads:

Share genuine results with transparent methodology
Show failures alongside successes (authenticity)
Respond to every comment with additional detail

Strategy 5: Reddit Ads (Paid)

Reddit's ad platform for when organic isn't enough:

Ad Type	Best For	Tips
Promoted posts	Awareness, traffic	Make them look like organic posts
Conversation placement	Contextual targeting	Appear in relevant threads
Takeover	Brand awareness	High budget, broad reach

Reddit Ads tips:

Target by subreddit (most effective) or interest
Creative should match Reddit's organic tone (no polished corporate ads)
Comments on promoted posts are open — be ready to engage
CPC is typically $0.50-$3.00 (cheaper than LinkedIn, pricier than Facebook)

Monitoring & Research

Social Listening on Reddit

Use Reddit to understand your market:

Track brand mentions — Search {brand name} regularly
Monitor competitor mentions — See what people say about competitors
Identify pain points — Search for complaints and frustrations in your niche
Find feature requests — "I wish {product category} could do {X}"
Discover content ideas — Top questions = content opportunities

Using Reddit for Market Research

Search queries to try:
- "{product category} recommendation"
- "best {product category} for {use case}"
- "{competitor name} alternative"
- "{competitor name} problems"
- "how do you {task your product solves}"
- "{industry} tools"

Output Format

# Reddit Marketing Strategy: {Brand/Product}

## Target Subreddits

### Tier 1 (Primary)
| Subreddit | Members | Relevance | Self-Promo Rules | Strategy |
|-----------|---------|-----------|-----------------|----------|
| r/{sub} | {count} | {High} | {rules} | {approach} |

### Tier 2 (Secondary)
{Same table}

## Content Plan

### Weekly Rhythm
- **Mon/Wed/Fri:** Comment on 3-5 posts in Tier 1 subreddits
- **Tuesday:** Post value-first content in 1 subreddit
- **Thursday:** Monitor and respond to brand/competitor mentions
- **Ongoing:** Save interesting threads for content ideas

### Post Ideas
1. {Post idea + target subreddit}
2. {Post idea + target subreddit}
3. {Post idea + target subreddit}

## Messaging Do's and Don'ts

### Do
- {Specific thing that works in these communities}

### Don't
- {Specific thing to avoid}

## Success Metrics
| Metric | Target |
|--------|--------|
| Karma growth | {X}/month |
| Referral traffic | {X} visits/month |
| Brand mentions | {X}/month |
| Post engagement | {X} avg upvotes |

Important Notes

Building Reddit presence takes months, not days. This is a long-term play.
Reddit users will check your post history. If it's all self-promotion, they'll call you out.
Each subreddit is its own culture. Lurk for at least a week before posting.
Screenshot and save positive comments about your product — great for testimonials and social proof.
Reddit threads rank well in Google. A helpful comment today can drive traffic for years.
Never buy upvotes or use vote manipulation. Reddit detects this and bans accounts permanently.

FAQ

What does the reddit-marketing skill do?

How do I install reddit-marketing?

Run npx skills add https://github.com/openclaudia/openclaudia-skills --skill reddit-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/reddit-marketing/ (personal) or .claude/skills/reddit-marketing/ (project).

Which AI agents can use reddit-marketing?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is reddit-marketing safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains reddit-marketing?

It is published by openclaudia in openclaudia/openclaudia-skills. It has 533 recorded installs.