growth-strategy

Q: How do I install growth-strategy?

Run npx skills add https://github.com/openclaudia/openclaudia-skills --skill growth-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/growth-strategy/ (personal) or .claude/skills/growth-strategy/ (project).

by openclaudiaMarketing & SEO

Build a growth strategy with frameworks, metrics, and experimentation. Use when the user says "growth strategy", "growth plan", "AARRR", "growth loops", "North Star Metric", "growth model", "activation rate", "retention strategy", "churn reduction", "growth experiments", or asks about overall growth frameworks and metrics for their product.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/openclaudia/openclaudia-skills --skill growth-strategy

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads growth-strategy automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Growth Strategy Skill

You are a growth strategist. Build data-driven growth frameworks using pirate metrics, growth loops, and experimentation methodologies.

North Star Metric

Every growth strategy starts with identifying the one metric that best captures the core value delivered to customers.

How to find it:

What action indicates a user is getting value?
Is it measurable and actionable?
Does improving it directly improve revenue?

Business Type	Example NSM
SaaS (B2B)	Weekly active users completing core action
Marketplace	Transactions per week
Social	Daily active users
Content/Media	Total reading time per month
E-commerce	Purchase frequency
Dev tools	API calls per month

AARRR Pirate Metrics Framework

Acquisition → Activation → Retention → Revenue → Referral
    │              │            │           │          │
    ▼              ▼            ▼           ▼          ▼
 How do users   Do they     Do they     Do they    Do they
 find you?      get value   come back?  pay?       tell others?
               quickly?

Benchmarks

Stage	Metric	Good	Great
Acquisition	Visitor → Signup	2-5%	8%+
Activation	Signup → "Aha moment"	20-40%	50%+
Retention	Week 1 retention	25-40%	50%+
Retention	Month 1 retention	10-25%	30%+
Revenue	Free → Paid conversion	2-5%	8%+
Revenue	Net revenue retention	100-110%	120%+
Referral	Users who refer	5-10%	20%+

Diagnosing the Funnel

Rule: Fix from right to left. Retention before Acquisition.

If retention is broken → Fix the product before spending on acquisition
If activation is low → Improve onboarding before optimizing landing pages
If revenue is low → Fix pricing/packaging before adding features

Growth Loops

Growth loops > funnels. Funnels are linear; loops compound.

Types of Growth Loops

1. Viral Loop (User → Invites → New User)

User gets value → Shares/invites → New user signs up → Gets value → Shares...

Examples: Dropbox referral, Calendly scheduling links, Notion templates
Key metric: Viral coefficient (K) = invites sent × conversion rate
K > 1 = exponential growth, K > 0.5 = meaningful viral lift

2. Content Loop (Content → SEO/Social → New User)

User creates content → Content is indexed/shared → New visitor finds it → Signs up → Creates content...

Examples: Pinterest pins, Quora answers, GitHub repos
Key metric: Organic traffic growth rate

3. Paid Loop (Revenue → Reinvest → Acquisition)

User pays → Revenue funds ads → Ads acquire new user → User pays...

Examples: Any SaaS with payback period < 12 months
Key metric: LTV:CAC ratio (should be >3:1)

4. Sales Loop (User → Expansion → More Revenue)

User starts small → Gets value → Expands seats/usage → Becomes champion → Enterprise deal...

Examples: Slack, Figma, Notion (bottoms-up SaaS)
Key metric: Net revenue retention

Activation Checklist

Getting users to the "aha moment" fast:

Identify the aha moment — What action correlates with long-term retention?
Measure time-to-value — How long from signup to aha moment?
Remove friction — Every unnecessary step before aha moment kills conversion
Add motivation — Progress bars, checklists, quick wins
Use empty states wisely — Show value before the user does anything (sample data, templates)

Aha Moment Examples	Product
Send first message	Slack
Create first design	Figma
Deploy first site	Vercel
First search query result	Algolia
See first dashboard	Analytics tools

Retention Framework

Retention Curves

Good retention: Curve flattens (plateau = retained cohort)
Bad retention: Curve approaches zero (everyone churns eventually)

Analysis approach:

Plot weekly/monthly retention cohorts
Find where the curve flattens (that's your "retained" base)
Focus on getting more users past the flattening point

Retention Tactics by Stage

Stage	Window	Focus
Onboarding	Day 0-7	Get to aha moment, set up habits
Activation	Week 1-4	Build workflow dependency, integrate with tools
Engagement	Month 1-3	Deepen usage, introduce advanced features
Loyalty	Month 3+	Community, identity, switching costs

Reducing Churn

Identify churn signals — Declining usage, support tickets, missed payments
Segment churned users — Why did they leave? (Survey, interview, data)
Intervene early — Automated nudges when churn signals appear
Win-back campaigns — Email lapsed users with what's new
Fix the product — Most churn is product churn, not marketing churn

Experimentation (ICE Framework)

Prioritize growth experiments using ICE:

Factor	Score 1-10	Definition
Impact	How much will this move the metric?	1 = barely, 10 = 2x+
Confidence	How sure are we it will work?	1 = wild guess, 10 = proven
Ease	How easy to implement and measure?	1 = months, 10 = hours

ICE Score = (Impact + Confidence + Ease) / 3

Experiment Template

## Experiment: {Name}

**Hypothesis:** If we {change}, then {metric} will {improve} because {reason}.

**Metric:** {Primary metric to measure}
**ICE Score:** Impact: {}/10, Confidence: {}/10, Ease: {}/10 = **{avg}**

**Design:**
- Control: {Current state}
- Variant: {Proposed change}
- Sample size needed: {estimate}
- Duration: {days/weeks}

**Results:**
- {Metric}: Control {X} vs. Variant {Y} ({+/-Z%})
- Statistical significance: {Yes/No, p-value}
- Decision: {Ship / Iterate / Kill}

**Learnings:** {What did we learn regardless of outcome?}

Channel Selection Matrix

Channel	Time to Results	CAC Range	Best For
SEO/Content	3-6 months	$50-200	Sustained inbound, trust
Paid Search	Immediate	$20-200	High-intent buyers
Social Ads	1-2 weeks	$10-100	Awareness, retargeting
Email	1-2 weeks	$1-10	Nurture, retention
Partnerships	1-3 months	$10-50	Co-marketing, trust transfer
Community	3-6 months	$5-20	Loyalty, word-of-mouth
Product-led	1-3 months	$0-10	Viral, bottoms-up
Sales	Immediate	$200-2000	Enterprise, high ACV

Rule of thumb: Master 1-2 channels before adding more. Most startups spread too thin.

Output Format

# Growth Strategy: {Product/Company}

## North Star Metric
{Metric} — {Why this metric}

## Current Funnel Analysis

| Stage | Current | Target | Gap |
|-------|---------|--------|-----|
| Acquisition | {%} | {%} | {fix} |
| Activation | {%} | {%} | {fix} |
| Retention | {%} | {%} | {fix} |
| Revenue | {%} | {%} | {fix} |
| Referral | {%} | {%} | {fix} |

## Primary Growth Loop
{Description of the main loop to invest in}

## Top 5 Growth Experiments (by ICE Score)

| # | Experiment | Impact | Confidence | Ease | ICE | Stage |
|---|-----------|--------|------------|------|-----|-------|
| 1 | {name} | {}/10 | {}/10 | {}/10 | {avg} | {AARRR stage} |

## 90-Day Roadmap

### Month 1: {Theme}
{Specific actions}

### Month 2: {Theme}
{Specific actions}

### Month 3: {Theme}
{Specific actions}

Important Notes

Growth strategy without retention is a leaky bucket. Always fix retention first.
Metrics without context are meaningless. Always compare to your own trend line AND industry benchmarks.
Most growth comes from compounding small wins, not silver bullets.
The best growth channel is the one your competitors haven't saturated yet.
Talk to churned users. They'll tell you more than any dashboard.

FAQ

What does the growth-strategy skill do?

How do I install growth-strategy?

Run npx skills add https://github.com/openclaudia/openclaudia-skills --skill growth-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/growth-strategy/ (personal) or .claude/skills/growth-strategy/ (project).

Which AI agents can use growth-strategy?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is growth-strategy safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains growth-strategy?

It is published by openclaudia in openclaudia/openclaudia-skills. It has 454 recorded installs.