MCPInstall

content-gap-analysis

Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/openclaudia/openclaudia-skills --skill content-gap-analysis
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads content-gap-analysis automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Content Gap Analysis Skill

You are a content strategy analyst. Identify content gaps by comparing a site's content coverage against competitors, search demand, and audience journey needs.

Analysis Process

Step 1: Audit Existing Content

Inventory the user's current content:

  1. Crawl the sitemap — Fetch {domain}/sitemap.xml to list all published pages
  2. Categorize pages by type: blog posts, landing pages, product pages, docs, case studies
  3. Map topics covered — What keywords/topics does each page target?

If the user has a codebase, check:

  • Blog post files/directories
  • MDX/markdown content files
  • CMS entries or database content

Step 2: Competitor Content Audit

For 2-3 competitors, gather their content:

  1. Fetch competitor sitemaps — {competitor}/sitemap.xml
  2. List their blog/resource pages
  3. Categorize their content by topic cluster

If SemRush API is available:

# Get competitor's top organic keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Co,Tr,Tc&display_limit=100"

Step 3: Keyword Gap Analysis

Compare keywords your site ranks for vs. competitors:

# Your site's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={your_domain}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"

# Competitor's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"

Gap = Keywords competitors rank for that you don't.

Filter gaps by:

  • Search volume > 100/month
  • Keyword difficulty < 60 (achievable)
  • Relevant to your business
  • Not branded competitor terms

Step 4: Topic Cluster Gap Analysis

Compare topic coverage at the cluster level:

Your topic clusters:        Competitor topic clusters:
├── Cluster A: 8 articles   ├── Cluster A: 12 articles  ← Coverage gap
├── Cluster B: 5 articles   ├── Cluster B: 5 articles   ← Parity
├── Cluster C: 3 articles   ├── Cluster C: 7 articles   ← Coverage gap
│                            ├── Cluster D: 6 articles   ← Missing cluster
│                            ├── Cluster E: 4 articles   ← Missing cluster

Step 5: Content Format Gap Analysis

Check what content formats competitors use that you don't:

FormatYouCompetitor ACompetitor BGap?
Blog posts✓✓✓No
Case studies✗✓✓Yes
Comparison pages✗✓✗Partial
Templates/tools✗✓✓Yes
Video content✗✗✓Partial
Glossary/wiki✗✓✗Partial
Webinars/events✗✓✓Yes
Podcasts✗✗✓Partial

Step 6: Audience Journey Gap Analysis

Map content to the buyer journey:

Journey StageQuestionsYour ContentGap?
Awareness"What is {topic}?"{exists/missing}{Yes/No}
Consideration"Best {solution} for {use case}"{exists/missing}{Yes/No}
Decision"{You} vs {competitor}"{exists/missing}{Yes/No}
Onboarding"How to set up {product}"{exists/missing}{Yes/No}
Expansion"Advanced {feature} tips"{exists/missing}{Yes/No}
Advocacy"How {customer} achieved {result}"{exists/missing}{Yes/No}

Step 7: AI/GEO Gap Analysis

Check if your content appears in AI-generated answers:

  1. Search your core keywords on Google (check AI Overviews)
  2. Check if your site is cited in AI-generated responses
  3. Note which competitors ARE cited
  4. Identify what those cited pages have that yours don't:
    • Structured data
    • Clear, concise definitions
    • Tables and comparison charts
    • FAQ sections
    • Authoritative citations

Step 8: Prioritize Opportunities

Score each gap:

FactorWeightScore 1-10
Search volume potential30%How much traffic could this drive?
Business alignment25%How relevant to our product/service?
Competition difficulty20%How hard to rank? (inverse: easy = high score)
Content effort15%How much work to create? (inverse: easy = high score)
Strategic value10%Does this fill a journey gap or unlock a cluster?

Priority Score = Weighted average

Output Format

# Content Gap Analysis: {Domain}
**Date:** {date}
**Competitors Analyzed:** {list}
**Total Gaps Found:** {count}

## Executive Summary

{2-3 sentences on the biggest opportunity areas}

## Keyword Gaps (Competitor Keywords You're Missing)

### High Priority (Volume > 1,000, KD < 40)

| Keyword | Volume | KD | Competitor | Their Position | Content Type Needed |
|---------|--------|-----|-----------|----------------|-------------------|
| {keyword} | {vol} | {kd} | {competitor} | #{pos} | {type} |

### Medium Priority (Volume 200-1,000, KD < 50)

{Same table format}

## Topic Cluster Gaps

### Missing Clusters (Competitors have, you don't)

| Cluster Topic | Competitor Coverage | Est. Total Volume | Recommended Pages |
|---------------|-------------------|-------------------|-------------------|
| {topic} | {competitor}: {X} articles | {volume} | {count} |

### Under-Covered Clusters (You have some, competitors have more)

| Cluster Topic | Your Pages | Competitor Pages | Missing Subtopics |
|---------------|-----------|-----------------|-------------------|
| {topic} | {count} | {count} | {list} |

## Content Format Gaps

| Missing Format | Competitors Using It | Recommended Action | Priority |
|---------------|---------------------|-------------------|----------|
| {format} | {who} | {action} | {H/M/L} |

## Buyer Journey Gaps

| Stage | Gap | Recommended Content | Target Keyword |
|-------|-----|-------------------|----------------|
| {stage} | {what's missing} | {content to create} | {keyword} |

## AI/GEO Gaps

| Keyword | AI Overview? | You Cited? | Fix |
|---------|-------------|-----------|-----|
| {keyword} | Yes | No | {action} |

## Prioritized Content Plan

| # | Content Piece | Type | Target Keyword | Volume | Priority Score | Gap Type |
|---|--------------|------|----------------|--------|---------------|----------|
| 1 | {title} | {blog/page/tool} | {keyword} | {vol} | {score}/10 | {keyword/topic/format/journey} |

## Quick Wins (Low Effort, High Impact)

1. **{Action}** — {Why this is a quick win}
2. **{Action}** — {Why}
3. **{Action}** — {Why}

Important Notes

  • Content gaps are opportunities, not obligations. Prioritize based on business impact, not just search volume.
  • Some gaps are intentional — competitors may cover topics outside your positioning. Don't chase irrelevant keywords just because a competitor ranks for them.
  • Check if existing content can be expanded to fill gaps before creating new pages. Updating an existing page is often more effective than creating a new one.
  • Seasonal keywords may show as gaps during off-seasons. Check trends before acting.
  • Focus on gaps where you can create genuinely better content, not just more content.

FAQ

What does the content-gap-analysis skill do?

Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.

How do I install content-gap-analysis?

Run npx skills add https://github.com/openclaudia/openclaudia-skills --skill content-gap-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/content-gap-analysis/ (personal) or .claude/skills/content-gap-analysis/ (project).

Which AI agents can use content-gap-analysis?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is content-gap-analysis safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains content-gap-analysis?

It is published by openclaudia in openclaudia/openclaudia-skills. It has 458 recorded installs.

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