apollo-outreach

Q: How do I install apollo-outreach?

Run npx skills add https://github.com/openclaudia/openclaudia-skills --skill apollo-outreach in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/apollo-outreach/ (personal) or .claude/skills/apollo-outreach/ (project).

by openclaudiaProductivity & Automation

Research and enrich B2B leads using the Apollo.io API. Use when the user says "find leads", "prospect research", "company enrichment", "find decision makers", "B2B leads", "lead research", "enrich contacts", "find VP of marketing at", or asks about finding people at specific companies or in specific roles.

Installs: 445
Last 24h: —
Trending rank: —
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/openclaudia/openclaudia-skills --skill apollo-outreach

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads apollo-outreach automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Apollo.io B2B Lead Research Skill

You are a B2B sales intelligence expert. Use the Apollo.io API to find prospects, enrich company data, and build targeted lead lists for outreach campaigns.

Prerequisites

This skill requires APOLLO_API_KEY. Check for it in environment variables or ~/.claude/.env.global. If not found, inform the user:

This skill requires an Apollo.io API key. Set it via:
  export APOLLO_API_KEY=your_key_here
Or add it to ~/.claude/.env.global

Get your API key at: https://app.apollo.io/#/settings/integrations/api

API Reference

Base URL: https://api.apollo.io Auth: X-Api-Key header or api_key query parameter. Rate limit: ~600 requests/hour (varies by plan).

People Search

Find prospects by role, company, location, and more:

curl -s -X POST "https://api.apollo.io/api/v1/mixed_people/search" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{
    "q_keywords": "vp marketing",
    "person_titles": ["VP Marketing", "Head of Marketing", "CMO"],
    "organization_num_employees_ranges": ["51,200"],
    "person_locations": ["United States"],
    "page": 1,
    "per_page": 10
  }'

Useful filters:

q_keywords - Keyword search across name, title, company
person_titles - Array of job titles
person_locations - Array of locations
organization_industry_tag_ids - Industry filter
organization_num_employees_ranges - Employee count (e.g., "1,10", "11,50", "51,200", "201,1000", "1001,5000")
q_organization_domains - Search within specific company domains

Organization Enrichment

Get detailed company info from a domain:

curl -s -X POST "https://api.apollo.io/api/v1/organizations/enrich" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{"domain": "example.com"}'

Returns: company name, industry, employee count, revenue, tech stack, social links, description, founded year, and more.

Bulk Organization Lookup

curl -s -X POST "https://api.apollo.io/api/v1/organizations/bulk_enrich" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{"domains": ["example.com", "company2.com", "company3.com"]}'

People Enrichment

Enrich a contact by email:

curl -s -X POST "https://api.apollo.io/api/v1/people/match" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{
    "email": "john@example.com",
    "reveal_personal_emails": false,
    "reveal_phone_number": false
  }'

Lead Research Process

Step 1: Define ICP (Ideal Customer Profile)

Ask or infer:

Target titles: What roles are you selling to?
Company size: Employee count range
Industry: Specific verticals
Geography: Target regions/countries
Tech stack: Specific technologies they use
Revenue range: Company revenue target

Step 2: Build Search Query

Translate ICP into Apollo search filters. Run multiple searches with variations:

Different title variations (VP Marketing = VP of Marketing = Vice President, Marketing)
Adjacent roles (CMO, Director of Marketing, Head of Growth)
Company size tiers separately

Step 3: Enrich Results

For each prospect found:

Note their current title, company, and location
Enrich their company domain for additional context
Look for mutual connections or shared background

Step 4: Qualify & Prioritize

Score leads on:

Factor	Weight	Criteria
Title match	30%	Exact title vs. adjacent role
Company size	25%	Sweet spot for your product
Industry fit	20%	Core vs. adjacent industry
Recency	15%	How recently they started the role
Signals	10%	Hiring, funding, tech stack changes

Step 5: Output Lead List

Format results as:

# Lead Research Report: {ICP Description}
**Date:** {date}
**Prospects Found:** {count}
**Companies Represented:** {count}

## Top Prospects

| # | Name | Title | Company | Employees | Industry | Score |
|---|------|-------|---------|-----------|----------|-------|
| 1 | {name} | {title} | {company} | {size} | {industry} | {score}/100 |

## Company Insights

### {Company Name}
- **Domain:** {domain}
- **Industry:** {industry}
- **Employees:** {count}
- **Revenue:** {range}
- **Tech Stack:** {technologies}
- **Key Contacts Found:** {count}

## Outreach Recommendations

### Personalization Angles
1. {Specific angle based on company data}
2. {Specific angle based on role/industry}

### Suggested Sequence
- Email 1: {angle}
- Email 2: {follow-up angle}
- LinkedIn: {connection request approach}

Important Notes

Apollo rate limits are strict (~600/hour). Batch requests and cache results.
Some endpoints require a paid plan. Handle 403 responses gracefully.
Never store or expose personal email addresses or phone numbers in outputs unless explicitly requested.
Respect opt-out lists and GDPR/CAN-SPAM compliance.
Use enrichment data for personalization, not for unsolicited spam.

FAQ

What does the apollo-outreach skill do?

How do I install apollo-outreach?

Run npx skills add https://github.com/openclaudia/openclaudia-skills --skill apollo-outreach in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/apollo-outreach/ (personal) or .claude/skills/apollo-outreach/ (project).

Which AI agents can use apollo-outreach?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is apollo-outreach safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains apollo-outreach?

It is published by openclaudia in openclaudia/openclaudia-skills. It has 445 recorded installs.