Reel editor

Turns a raw talking-head clip into a finished, on-brand vertical reel. Every brand choice (colours, fonts, caption style, sounds, CTA) comes from the person's brand file, never from defaults baked into this skill. You do the editing; they only make the calls that are theirs.

Before anything else: is there a brand file?

The workspace is ~/reels/ unless REELS_HOME is set.

• No ~/reels/brand.md → run the setup interview in references/setup-interview.md first. Do not edit a clip without a brand file, even if they say "just use whatever". The interview takes 5 minutes and it is the whole point of this skill.
• Brand file exists → read brand.md and brand.json in full, then continue.

Check the tools (once per machine)

bash scripts/doctor.sh - checks ffmpeg, Node, the HyperFrames skills and (if the brand file says CapCut) the CapCut connector. Fix anything it flags before editing. Install steps are in the repo README.

The edit, in order

Each reel gets its own folder: ~/reels/<yyyy-mm-dd>-<short-name>/. Copy the raw clip in (never edit the original).

1. Transcribe - python3 scripts/transcribe.py <clip> transcript.json. Uses ElevenLabs Scribe when ELEVENLABS_API_KEY is in ~/.config/reels/.env (tight word timing; captions land on the word), else local Whisper (free, timing can drift ~0.3 s).
2. Clean the voice - bash scripts/clean_audio.sh <clip> voice.wav (add --denoise if there is background noise). Targets -14 LUFS, the level Instagram and TikTok expect.
3. Review (their call) - propose: lines to cut (repeats, false starts, rambles), fillers to drop, CTA moved to the end, target under 60 s, and the graphics plan. Wait for their yes before cutting. This is the step people care most about. Look at the start and end before proposing cuts: grab a frame every 0.5 s for the first and last 4 s. Cut any camera setup (pointing at the floor/garden, flipping the camera, reaching for the phone) even if words are spoken over it. Start on the first frame where they're settled in shot, and on a word that works as an opener.
   • Main path: the Reel Review page. First check that the Artifact and ArtifactData tools exist in this session (load them through tool search if they're deferred). If they do, follow references/review.md: they tap words to cut, watch the live rough cut, check graphics, captions, sound and colour, then say "build preview". Its import step writes edl.json + edit.json, so skip to step 4's cut and step 5.4's render.
   • Fallback: review in chat when those tools aren't there (older Claude Code, other apps). Show the transcript as numbered lines (format in references/rough-cut.md), then the card list in step 5.
4. Tighten, then cut + speed - write edl.json from the approved lines, then python3 scripts/tighten.py <folder>: it removes fillers and shortens pauses inside the kept lines, as hard as the brand's "pacing" says (natural default, tight, fast; presets in scripts/pacing.py). They never approve these one by one. Then python3 scripts/cut.py <folder>. Speed comes from the same preset unless brand.json sets "speed". Listen-check: re-transcribe master.mp4 and confirm no clipped words at the joins.
5. Graphics + captions: fill the template, don't design. You are the editor here, not the designer - the look is already built from the brand file.
   1. python3 scripts/transcribe.py master.mp4 master_transcript.json
   2. python3 scripts/auto_edit.py <folder> → drafts edit.json (captions in their caption mode, punch-ins)
   3. Edit edit.json yourself, in one pass: set "accent": true on the one key word per sentence, and add cards at the density brand.json "graphics" asks for: minimal about one every 8-12 s, balanced (default) every 4-6 s, busy every 2-4 s. A line with nothing to show gets no card; don't chart every number or screenshot every tool just to fill the gap. Card types and fields are in the header of scripts/build_reel.py; HyperFrames catalog motions (carousels, charts, counters, notifications, cursor, follow cards) are in references/motions.md. Every card must show what that exact line says.
      • Hook title: max ~10 characters per line, 2-3 lines ("still / uploading / screenshots?"), so it renders big. It's the only text with an outline.
      • Carousel: if brand.json has "require_carousel": true, every reel gets one (motion card, a carousel-* name, images from screenshots/their assets). If no line suits one, ask them; if they say no, set "no_carousel_ok": true.
      • Screenshots: for a tool or site they name that the line is about, run bash scripts/screenshot.sh <url> shots/<name>.png. Exit code 2 means the site blocked it: try the tool's marketing page, or ask them for a screenshot. Never use a blank one.
      • Mix the kinds: website shots, a colour block, a list card ("glass": true for liquid glass), a sticker from their assets, a follow card for the big moment, a counter or chart when they say a number.
   4. REEL_PREVIEW=1 bash scripts/render.sh <folder> for the draft (1080p, low priority), then bash scripts/render.sh <folder> --final once they approve it (the resolution in brand.json; add --capcut on the CapCut route) → final.mp4 + stage timings. Do not hand-write composition HTML or use other HyperFrames workflows here: they are slower and ignore the brand template. Only if they explicitly ask for an effect the template lacks (e.g. text behind their head), say it's slower, then use the hyperframes skill for that one effect.
6. QA - python3 scripts/qa.py <folder> (loudness, size, length, missing words). Then grab a frame at every card and look: text inside the frame, readable over the background, on brand. Fix edit.json and re-run render.sh until it passes.
7. Deliver - bash scripts/deliver.sh <final.mp4> "<clear name>" → upload-ready MP4 in their delivery folder.
8. CapCut (only if brand.json has "capcut": true) - build the editable CapCut draft and give them the link. references/capcut.md.

Tell them what changed, and what to check by ear (cuts, names, brand words spelled right).

Their brand rules win

If the brand file and your taste disagree, the brand file wins. If they correct something during an edit ("no, never outline captions"), add it to brand.md under "Rules" straight away so the next edit gets it right.

Common mistakes