user-journey-mapping
Create comprehensive user journey maps that identify pain points, opportunities, and emotional states across touchpoints. Use when mapping user experiences or analyzing conversion flows.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/nickcrew/claude-cortex --skill user-journey-mapping- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads user-journey-mapping automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
User Journey Mapping
Comprehensive guide to creating user journey maps that reveal pain points, opportunities, and emotional states across the entire user experience.
When to Use This Skill
- Mapping end-to-end user experiences
- Identifying conversion funnel drop-off points
- Understanding emotional states during key interactions
- Discovering optimization opportunities
- Aligning teams around user perspective
Quick Reference
| Task | Load reference |
|---|---|
| Research Methods | skills/user-journey-mapping/references/research-methods.md |
Journey Map Components
1. Stages
Define the major phases users go through:
Awareness → Consideration → Decision → Onboarding → Usage → Advocacy
2. User Actions
What the user does at each stage:
- Searches, browses, compares
- Signs up, configures, learns
- Uses features, seeks help
- Shares, recommends, upgrades
3. Touchpoints
Where interaction happens:
- Website, mobile app, email
- Support chat, documentation
- Social media, reviews
- In-person, phone
4. Emotions
How users feel (use emoticons or scale):
😊 Delighted → 😐 Neutral → 😤 Frustrated → 😡 Angry
5. Pain Points
Where friction occurs:
- Confusion, delays, errors
- Missing information
- Poor feedback
- Technical issues
6. Opportunities
Where we can improve:
- Quick wins
- Major improvements
- Innovation opportunities
Journey Map Template
## User Journey: [Persona Name] - [Goal]
### Stage 1: [Stage Name]
**User Goal**: [What they're trying to achieve]
**Actions**:
- [Action 1]
- [Action 2]
**Touchpoints**: [Where interaction happens]
**Emotions**: [😊/😐/😤/😡] - [Why they feel this way]
**Pain Points**:
- [Pain point with impact]
**Opportunities**:
- [Opportunity with potential impact]
**Metrics**: [How we measure this stage]
---
[Repeat for each stage]
Example Journey Map
E-commerce Checkout Journey
| Stage | Awareness | Cart | Checkout | Payment | Confirmation |
|---|---|---|---|---|---|
| Actions | Browse, compare | Add items, review | Enter details | Pay | Receive |
| Emotions | 😊 Excited | 😐 Considering | 😤 Tedious | 😰 Anxious | 😊 Relieved |
| Pain Points | Too many options | Price unclear | Too many fields | Security fears | No ETA |
| Opportunities | Recommendations | Clear pricing | Autofill | Trust signals | Tracking |
Best Practices
Do's
- Base on real user research, not assumptions
- Include both digital and non-digital touchpoints
- Map emotional highs and lows
- Quantify with metrics where possible
- Involve cross-functional stakeholders
Don'ts
- Don't map the ideal journey - map reality
- Don't focus only on your touchpoints
- Don't ignore competitor alternatives
- Don't skip the "boring" stages
- Don't create and forget - iterate
Integration with Design
- Identify critical moments: Where do emotions shift?
- Prioritize pain points: Impact × Frequency matrix
- Design interventions: Targeted improvements
- Measure success: Before/after metrics
- Iterate: Journey maps are living documents
Resources
FAQ
What does the user-journey-mapping skill do?
Create comprehensive user journey maps that identify pain points, opportunities, and emotional states across touchpoints. Use when mapping user experiences or analyzing conversion flows.
How do I install user-journey-mapping?
Run npx skills add https://github.com/nickcrew/claude-cortex --skill user-journey-mapping in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/user-journey-mapping/ (personal) or .claude/skills/user-journey-mapping/ (project).
Which AI agents can use user-journey-mapping?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is user-journey-mapping safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains user-journey-mapping?
It is published by nickcrew in nickcrew/claude-cortex. It has 100 recorded installs.
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