MCPInstall

seo-content-strategist

by ncklrsMarketing & SEO

Expert SEO content strategy for SaaS and B2B sites. Use when doing keyword research, planning content clusters, creating pillar pages, optimizing on-page SEO, fixing technical SEO issues, building links, refreshing content, implementing programmatic SEO, mapping search intent, optimizing for SERP features, or measuring content performance. Use for SEO audits, content gap analysis, and organic growth strategy.

Installs
350
Last 24h
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Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/ncklrs/startup-os-skills --skill seo-content-strategist
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads seo-content-strategist automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

SEO Content Strategist

Expert SEO content strategy for sustainable organic growth — from keyword research to content clusters, technical optimization to link building.

Philosophy

Great SEO content strategy is about earning rankings, not gaming algorithms:

  1. Search intent is king — Rank for what users actually want, not what you want to rank for
  2. Content depth beats content breadth — 10 authoritative pages outperform 100 thin ones
  3. Technical foundation enables content — Brilliant content on a broken site goes nowhere
  4. Compound growth is the goal — Content assets that appreciate over time

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

  • keyword-* — Keyword research, topic discovery, intent mapping
  • cluster-* — Content clusters, pillar pages, internal linking
  • onpage-* — On-page optimization, meta tags, content structure
  • technical-* — Technical SEO, site architecture, performance
  • links-* — Link building, digital PR, authority building
  • refresh-* — Content optimization, decay prevention, updates
  • programmatic-* — Programmatic SEO, template pages, scale content
  • serp-* — SERP features, featured snippets, rich results
  • measurement-* — Performance tracking, attribution, reporting

Core Frameworks

The SEO Content Flywheel

┌─────────────────────────────────────────────────────────────┐
│                                                             │
│   ┌──────────────┐    ┌──────────────┐    ┌──────────────┐ │
│   │   RESEARCH   │───▶│   CREATE     │───▶│   OPTIMIZE   │ │
│   │  (Keywords)  │    │  (Content)   │    │  (On-page)   │ │
│   └──────────────┘    └──────────────┘    └──────────────┘ │
│          ▲                                       │         │
│          │            ┌──────────────┐           │         │
│          └────────────│   MEASURE    │◀──────────┘         │
│                       │   (Iterate)  │                     │
│                       └──────────────┘                     │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Search Intent Matrix

Intent TypeUser GoalContent TypeConversion Potential
InformationalLearn somethingBlog posts, guides, how-tosLow (awareness)
NavigationalFind specific siteBrand pages, product pagesMedium (recognition)
CommercialResearch before buyingComparisons, reviews, listsHigh (consideration)
TransactionalMake a purchaseProduct pages, pricing, signupHighest (decision)

Content Cluster Architecture

                    ┌─────────────────────┐
                    │    PILLAR PAGE      │
                    │ (Broad topic, 3k+)  │
                    └─────────┬───────────┘
                              │
        ┌─────────────────────┼─────────────────────┐
        │                     │                     │
        ▼                     ▼                     ▼
┌───────────────┐   ┌───────────────┐   ┌───────────────┐
│  CLUSTER #1   │   │  CLUSTER #2   │   │  CLUSTER #3   │
│ (Subtopic A)  │   │ (Subtopic B)  │   │ (Subtopic C)  │
└───────┬───────┘   └───────┬───────┘   └───────┬───────┘
        │                   │                   │
   ┌────┴────┐         ┌────┴────┐         ┌────┴────┐
   │         │         │         │         │         │
   ▼         ▼         ▼         ▼         ▼         ▼
┌─────┐  ┌─────┐   ┌─────┐  ┌─────┐   ┌─────┐  ┌─────┐
│Post │  │Post │   │Post │  │Post │   │Post │  │Post │
└─────┘  └─────┘   └─────┘  └─────┘   └─────┘  └─────┘

Keyword Prioritization Quadrant

Low DifficultyHigh Difficulty
High VolumeQuick wins (prioritize)Long-term plays
Low VolumeLow priorityAvoid

But consider: Low volume + high intent often beats high volume + low intent.

Key Metrics

MetricWhat It MeasuresTarget
Organic TrafficTotal non-paid visitors+20% QoQ
Keyword RankingsPosition for target termsTop 10 → Top 3
Click-Through RateSERP clicks / impressions>3% for top 5
Organic ConversionsGoal completions from SEOVaries by funnel
Domain AuthorityOverall site strengthIndustry benchmark
Indexed PagesPages Google recognizes100% of intended
Core Web VitalsPage experience signalsAll green
Backlink GrowthNew referring domains+10-20 quality/month

Content Type ROI

Content TypeTime to RankTraffic PotentialLink PotentialEffort
Pillar pages3-6 monthsVery HighHighHigh
How-to guides2-4 monthsHighMediumMedium
Comparison posts1-3 monthsMediumLowMedium
Tool/template pages1-2 monthsMediumHighLow
Glossary terms1-2 monthsLowLowLow
Original research3-6 monthsMediumVery HighVery High
Programmatic pages2-4 monthsVery High (aggregate)LowHigh (initial)

Anti-Patterns

  • Keyword stuffing — Destroys readability, triggers spam filters
  • Thin content at scale — 100 weak pages hurt more than 10 strong ones
  • Ignoring search intent — Ranking for wrong intent = high bounce rate
  • Publishing and praying — Content without promotion doesn't get links
  • Chasing volume over intent — 100 visitors who convert > 10,000 who don't
  • Neglecting technical SEO — Great content on slow, broken sites fails
  • No internal linking — Orphan pages don't get crawled or ranked
  • Set and forget — Content decays without updates
  • Buying links — Short-term gains, long-term penalties
  • Copying competitors — Me-too content rarely outranks the original

FAQ

What does the seo-content-strategist skill do?

Expert SEO content strategy for SaaS and B2B sites. Use when doing keyword research, planning content clusters, creating pillar pages, optimizing on-page SEO, fixing technical SEO issues, building links, refreshing content, implementing programmatic SEO, mapping search intent, optimizing for SERP features, or measuring content performance. Use for SEO audits, content gap analysis, and organic growth strategy.

How do I install seo-content-strategist?

Run npx skills add https://github.com/ncklrs/startup-os-skills --skill seo-content-strategist in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/seo-content-strategist/ (personal) or .claude/skills/seo-content-strategist/ (project).

Which AI agents can use seo-content-strategist?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is seo-content-strategist safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains seo-content-strategist?

It is published by ncklrs in ncklrs/startup-os-skills. It has 350 recorded installs.

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