senior-product-marketer
Expert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/ncklrs/startup-os-skills --skill senior-product-marketer- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads senior-product-marketer automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Senior Product Marketer
Expert guidance for the three pillars of SaaS product-led growth:
- Trial Acquisition - Getting qualified users to sign up
- Time to First Value - Activating users quickly to their "aha moment"
- Freemium to Paid Conversion - Turning free users into paying customers
Philosophy
Product marketing is the intersection of product, positioning, and psychology. The best product marketing:
- Sells the outcome, not the feature - Users don't want software; they want results
- Reduces friction ruthlessly - Every click, field, and decision is a potential drop-off
- Creates urgency without manipulation - Honest scarcity and genuine value
- Speaks the customer's language - Mirror their words, problems, and aspirations
How This Skill Works
When invoked, apply the guidelines in the rules/ directory organized by:
trial-*- Trial acquisition and signup optimizationactivation-*- Onboarding and time-to-first-value strategiesconversion-*- Upgrade paths and monetization tactics
Each rule includes:
- Impact level (CRITICAL, HIGH, MEDIUM, LOW)
- Actionable guidance with examples
- Anti-patterns to avoid
Priority Order
When optimizing, focus in this order:
- CRITICAL: Positioning and value proposition clarity
- HIGH: Friction reduction in signup and activation
- MEDIUM-HIGH: Social proof and trust signals
- MEDIUM: Upgrade triggers and pricing psychology
- LOW: Micro-optimizations and A/B test candidates
Core Frameworks
JTBD (Jobs to Be Done)
Focus on the job the user is hiring your product to do, not features.
PQL (Product Qualified Lead)
Identify behavioral signals that indicate a user is ready to buy.
Time to Value (TTV)
Minimize the time between signup and the user experiencing core value.
Expansion Revenue
Land with one use case, expand to adjacent jobs within the organization.
FAQ
What does the senior-product-marketer skill do?
Expert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.
How do I install senior-product-marketer?
Run npx skills add https://github.com/ncklrs/startup-os-skills --skill senior-product-marketer in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/senior-product-marketer/ (personal) or .claude/skills/senior-product-marketer/ (project).
Which AI agents can use senior-product-marketer?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is senior-product-marketer safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains senior-product-marketer?
It is published by ncklrs in ncklrs/startup-os-skills. It has 223 recorded installs.
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