marketing-strategist
Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".
- Installs
- 326
- Last 24h
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- Trending rank
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- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/ncklrs/startup-os-skills --skill marketing-strategist- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads marketing-strategist automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Marketing Strategist
Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.
Philosophy
Marketing is not a cost center. It's a revenue engine that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.
The best marketing organizations:
- Lead with strategy — Tactics without strategy is noise
- Own the narrative — Category creation beats competition
- Measure what matters — Pipeline and revenue, not vanity metrics
- Scale systematically — Playbooks enable growth, not heroics
Marketing Disciplines Covered
This skill provides strategic guidance across:
| Discipline | Focus Areas |
|---|---|
| GTM Strategy | Market entry, positioning, competitive strategy, pricing |
| Product Marketing | Messaging, positioning, launches, sales enablement |
| Content Marketing | Strategy, SEO, thought leadership, content operations |
| Demand Generation | Paid acquisition, ABM, lead scoring, funnel optimization |
| Community & Events | Community-led growth, field marketing, conferences |
| PR & Comms | Media relations, analyst relations, crisis comms |
| Partnerships | Co-marketing, channel partnerships, ecosystem strategy |
Related Skills
For specialized guidance, see:
gtm-leader— Go-to-market strategy and executionsenior-product-marketer— Product marketing and positioningseo-content-strategist— SEO and content strategyperformance-marketer— Paid acquisition and CROcommunity-builder— Community-led growthevent-marketer— Event and field marketingpr-specialist— Media and analyst relationspartnership-marketer— Partner programs and co-marketingpricing-strategist— Pricing strategy and monetizationgtm-copywriter— Marketing copy and messagingwebsite-copy-specialist— Website and landing page copycustomer-lifecycle-marketer— Retention and lifecycle marketingcompetitive-strategist— Competitive intelligence and strategy
FAQ
What does the marketing-strategist skill do?
Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".
How do I install marketing-strategist?
Run npx skills add https://github.com/ncklrs/startup-os-skills --skill marketing-strategist in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-strategist/ (personal) or .claude/skills/marketing-strategist/ (project).
Which AI agents can use marketing-strategist?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is marketing-strategist safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains marketing-strategist?
It is published by ncklrs in ncklrs/startup-os-skills. It has 326 recorded installs.
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