MCPInstall

gtm-leader

by ncklrsMarketing & SEO

Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.

Installs
223
Last 24h
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Trending rank
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Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/ncklrs/startup-os-skills --skill gtm-leader
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads gtm-leader automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

GTM Leader

Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.

Philosophy

Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.

The best SaaS GTM strategies:

  1. Start narrow, then expand — Own one channel before adding another
  2. Build distribution before product — Audience is a moat
  3. Compound over time — Consistency beats virality
  4. Blend personal and brand — Founders are the ultimate differentiator

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

  • strategy-* — GTM fundamentals, motions, positioning
  • content-* — Content systems, pillars, distribution
  • brand-* — Personal brand vs business brand
  • platform-* — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)
  • growth-* — Audience building, community, virality

Core Frameworks

GTM Motion Types

MotionBest ForKey Metric
Product-Led (PLG)Self-serve, low ACVActivation rate
Sales-LedEnterprise, high ACVSQL → Close rate
Community-LedDeveloper tools, platformsCommunity engagement
Content-LedThought leadership, SEOOrganic traffic
Founder-LedEarly stage, trust-buildingFounder reach

The Content Pyramid

                    ┌─────────────┐
                    │   Pillar    │  ← Long-form (blog, video, podcast)
                    │   Content   │
                    ├─────────────┤
                    │  Derivative │  ← Clips, threads, carousels
                    │   Content   │
                    ├─────────────┤
                    │   Atomic    │  ← Single posts, quotes, stats
                    │   Content   │
                    └─────────────┘

PESO Model (Distribution)

  • Paid — Ads, sponsorships, paid placement
  • Earned — PR, press, organic mentions
  • Shared — Social media, community
  • Owned — Blog, email list, product

Brand Architecture

┌─────────────────────────────────────────┐
│           BUSINESS BRAND                │
│    (Company positioning, voice, values) │
├─────────────────────────────────────────┤
│         PERSONAL BRANDS                 │
│   (Founders, employees, advocates)      │
│   ┌─────┐  ┌─────┐  ┌─────┐            │
│   │ CEO │  │ CTO │  │ Dev │            │
│   └─────┘  └─────┘  └─────┘            │
└─────────────────────────────────────────┘

Platform Overview

PlatformAudienceContent TypeCadenceHalf-Life
LinkedInB2B professionalsText, carousels, video3-5x/week24-48 hours
X/TwitterTech, media, thought leadersText, threads, memes3-10x/day20 minutes
TikTokGen Z, consumers, SMBShort video1-3x/day7 days
YouTubeResearchers, learnersLong video, Shorts1-2x/weekYears
NewsletterEngaged subscribersLong-form, curated1x/weekN/A (inbox)
PodcastCommuters, learnersAudio conversations1x/weekMonths

Anti-Patterns

  • Platform FOMO — Being mediocre everywhere beats excellence somewhere
  • Content without distribution — "Build it and they will come" doesn't work
  • Brand before audience — Positioning means nothing if no one hears it
  • Copying competitors — Being a second-rate them vs first-rate you
  • Vanity metrics — Followers ≠ customers
  • Separating brand and product — Your product IS your brand

FAQ

What does the gtm-leader skill do?

Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.

How do I install gtm-leader?

Run npx skills add https://github.com/ncklrs/startup-os-skills --skill gtm-leader in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/gtm-leader/ (personal) or .claude/skills/gtm-leader/ (project).

Which AI agents can use gtm-leader?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is gtm-leader safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains gtm-leader?

It is published by ncklrs in ncklrs/startup-os-skills. It has 223 recorded installs.

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