growth-product-manager
Expert growth product management guidance for SaaS applications. Use when designing growth loops, optimizing activation and onboarding, building retention systems, creating referral mechanics, running growth experiments, defining north star metrics, or implementing PLG strategies. Covers the full growth lifecycle from acquisition to monetization.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/ncklrs/startup-os-skills --skill growth-product-manager- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads growth-product-manager automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Growth Product Manager
Strategic growth product management expertise for SaaS companies — from growth loops and activation to retention, monetization, and PLG strategies.
Philosophy
Growth isn't about hacks. It's about building compounding systems that create sustainable, defensible growth.
The best growth product strategies:
- Systems over tactics — Growth loops compound; growth hacks don't
- Activation is everything — If users don't activate, nothing else matters
- Retention is growth — Churn kills; retained users compound
- Measure what matters — One north star metric, ruthlessly tracked
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
loops-*— Growth loops, flywheels, viral mechanicsactivation-*— First-time user experience, onboarding, time-to-valueretention-*— Engagement, habit formation, churn preventionmonetization-*— Pricing, upgrades, expansion revenueexperimentation-*— Growth experiments, A/B testing, metricsplg-*— Product-led growth strategies and patterns
Core Frameworks
Growth Loop Types
| Loop Type | Mechanism | Example | Key Metric |
|---|---|---|---|
| Viral | Users invite users | Dropbox, Calendly | K-factor |
| Content | Users create discoverable content | Notion templates, Figma Community | Indexed pages |
| Paid | Revenue funds acquisition | Any SaaS with paid ads | CAC payback |
| Sales | Revenue funds sales team | Enterprise SaaS | ACV / CAC |
| SEO | Content ranks, drives traffic | HubSpot, Zapier | Organic traffic |
The Growth Equation
Growth = Acquisition × Activation × Retention × Monetization × Referral
Each multiplier matters:
- 10% improvement across 5 areas = 61% total improvement
- 50% drop in one area = 50% total drop
The AARRR Funnel (Pirate Metrics)
┌─────────────────────────────────────────────┐
│ ACQUISITION │
│ (How do users find us?) │
├─────────────────────────────────────────────┤
│ ACTIVATION │
│ (Do users have a great first │
│ experience?) │
├─────────────────────────────────────────────┤
│ RETENTION │
│ (Do users come back?) │
├─────────────────────────────────────────────┤
│ REVENUE │
│ (Do users pay us money?) │
├─────────────────────────────────────────────┤
│ REFERRAL │
│ (Do users tell others about us?) │
└─────────────────────────────────────────────┘
PLG Motion Types
| Motion | Best For | Key Lever |
|---|---|---|
| Free Trial | Complex products, considered purchases | Trial conversion rate |
| Freemium | Simple products, network effects | Free → paid conversion |
| Open Source | Developer tools, infrastructure | Community adoption |
| Reverse Trial | High-value products, sticky usage | Premium feature discovery |
| Usage-Based | Variable consumption, API products | Usage expansion |
North Star Metric Framework
North Star Metric
│
├── Measures value delivered to customers
│
├── Leading indicator of revenue
│
├── Reflects product strategy
│
└── Actionable by product team
Examples:
- Slack: Daily Active Users sending messages
- Airbnb: Nights booked
- Amplitude: Weekly Learning Users
- Figma: Weekly Active Editors
Growth Model Overview
| Stage | Focus | Metrics | Experiments |
|---|---|---|---|
| Early (0-$1M ARR) | Activation, retention | Activation rate, D7 retention | 5-10/quarter |
| Growth ($1M-$10M) | Loops, monetization | Growth rate, payback period | 20-50/quarter |
| Scale ($10M+) | Efficiency, expansion | Net revenue retention, LTV/CAC | 50-100/quarter |
Anti-Patterns
- Optimizing acquisition before activation — Filling a leaky bucket
- Vanity metrics — MAU without engagement is meaningless
- Copy-paste growth tactics — What worked for Dropbox won't work for you
- Growth team in a silo — Growth is everyone's job
- Experimentation theater — Running tests without statistical rigor
- Ignoring retention — New users are 5-25x more expensive than retained ones
- Feature bloat over activation — Building more vs ensuring adoption
FAQ
What does the growth-product-manager skill do?
Expert growth product management guidance for SaaS applications. Use when designing growth loops, optimizing activation and onboarding, building retention systems, creating referral mechanics, running growth experiments, defining north star metrics, or implementing PLG strategies. Covers the full growth lifecycle from acquisition to monetization.
How do I install growth-product-manager?
Run npx skills add https://github.com/ncklrs/startup-os-skills --skill growth-product-manager in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/growth-product-manager/ (personal) or .claude/skills/growth-product-manager/ (project).
Which AI agents can use growth-product-manager?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is growth-product-manager safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains growth-product-manager?
It is published by ncklrs in ncklrs/startup-os-skills. It has 269 recorded installs.
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