scriptwriting-methodology
Use when writing or critiquing video scripts meant to sell, such as sponsored segments, affiliate content, ads, hooks, and calls to action. Keywords - direct response, DR formula, PAS, AIDA, hook formulas, CTA, script structure, conversion copy for video.
- Installs
- 239
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/mike-coulbourn/claude-vibes --skill scriptwriting-methodology- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads scriptwriting-methodology automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Scriptwriting methodology for sponsored content
Core framework: the DR Formula
The Direct Response (DR) Formula is the industry standard for sponsored and affiliate video scripts:
Structure
- HOOK (0-3 seconds): Stop the scroll
- PROBLEM (3-7 seconds): Make them feel understood
- SOLUTION (7-12 seconds): Introduce the product
- VALUE PROP (12-15 seconds): Why this product is different
- SOCIAL PROOF (15-18 seconds): Results and credibility
- CTA (18-20 seconds): Clear call to action
Key principle
Scripts should be 60 words or less for a 20-second video. The structure should feel like storytelling, not advertising.
Alternative frameworks
PAS (Problem-Agitate-Solution)
Simpler structure for short-form content:
- Problem (15%): Identify the specific problem
- Agitate (25%): Intensify the pain so they feel it
- Solution (60%): Present the product as the answer
Key insight: Agitation is the most overlooked step. "Hammering the problem home gets under the reader's skin."
AIDA (Attention-Interest-Desire-Action)
Classic framework from 1898, still effective:
- Attention: Punchy hook (first 1-3 seconds)
- Interest: Why should they care? What's in it for them?
- Desire: Convert interest into want through emotion, social proof
- Action: Clear call-to-action
PAIPS (Problem-Agitate-Intrigue-Positive Future-Solution)
Justin Welsh's evolution of PAS:
- Problem: Identify the problem
- Agitate: Intensify emotional response
- Intrigue: Create curiosity about the solution
- Positive Future: Paint a picture of life after the problem is solved
- Solution: Present your offering
Hook formulas
The hook is 71% of the battle. Viewers decide to stay or scroll in 1-3 seconds.
Proven hook types
| Type | Template | Example |
|---|---|---|
| Correction | "Stop doing [X]. Do this instead." | "Stop applying sunscreen like this..." |
| Insider Secret | "No one talks about this in [industry]..." | "No one talks about this in skincare..." |
| Quick Fix | "Here's how to fix [problem] in 60 seconds" | "Here's how to fix oily skin in 60 seconds" |
| Curiosity Loop | "Watch what happens when I..." | "Watch what happens when I add this to my routine" |
| Transformation | "I can't believe this [product] actually..." | "I can't believe this serum actually..." |
| Call-Out | "If you're a [person], this is for you" | "If you're over 30 with dry skin, this is for you" |
| Personal Mistake | "This mistake cost me [result]" | "This mistake cost me 6 months of breakouts" |
Hook stacking
Combine multiple hook types for maximum impact:
- Visual hook: Motion, expressions, text overlay
- Auditory hook: Trending audio, snappy voiceover
- Content hook: Bold statement, question, opinion
- Emotional hook: Taps into stress, joy, frustration
CTA best practices
The Data
- Affiliates who test CTAs see 49% improvement in conversion
- CTA placement matters: End of video is standard, but mid-video CTAs can work
CTA templates
Soft CTAs (for cold audiences):
- "Link in bio if you want to check it out"
- "I'll drop the link if you're curious"
Medium CTAs:
- "Use my code [X] for [discount]"
- "Link in description to grab yours"
Strong CTAs (for warm audiences):
- "Tap the link now. This deal ends [date]"
- "Click the product tag to see the price"
Writing effective CTAs
- Keep it short: 1-2 sentences
- Be specific: Tell them exactly what to do
- Match urgency to context: Don't fake scarcity
- Use action words: grab, snag, check out, try
Soft sell vs hard sell
Research findings
- Soft sell emails get 31% positive response vs hard sell
- Hard sell has 25% unsubscribe rate vs 10% for soft sell
- Drip campaigns (soft sell) linked to 50% higher conversion
When to use each
Soft Sell (most creator content):
- Best for cold audiences
- Builds trust before asking
- Creates positive brand association
Hard Sell:
- Only for audiences already familiar with you
- Limited-time offers to engaged followers
- When you have one shot at closing
The Rule
"The hardness of your sell should increase proportionally to the viewer's progression through the sales funnel."
Hormozi's Value Equation
Use this when describing product value:
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort Required)
To maximize value in your script:
- Emphasize the dream outcome
- Build confidence it will work (social proof)
- Minimize perceived time to results
- Minimize perceived effort required
Script quality checklist
Before finalizing any script:
- Hook lands in first 3 seconds
- Problem section creates emotional connection
- Solution feels natural, not salesy
- Value prop differentiates from alternatives
- Social proof is specific and credible
- CTA is clear and actionable
- Sounds like the creator would actually say it
- Can be read aloud naturally
- Fits the target length
- No corporate marketing language
FAQ
What does the scriptwriting-methodology skill do?
Use when writing or critiquing video scripts meant to sell, such as sponsored segments, affiliate content, ads, hooks, and calls to action. Keywords - direct response, DR formula, PAS, AIDA, hook formulas, CTA, script structure, conversion copy for video.
How do I install scriptwriting-methodology?
Run npx skills add https://github.com/mike-coulbourn/claude-vibes --skill scriptwriting-methodology in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/scriptwriting-methodology/ (personal) or .claude/skills/scriptwriting-methodology/ (project).
Which AI agents can use scriptwriting-methodology?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is scriptwriting-methodology safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains scriptwriting-methodology?
It is published by mike-coulbourn in mike-coulbourn/claude-vibes. It has 239 recorded installs.
More from mike-coulbourn/claude-vibes
conversion-psychology
mike-coulbourn/claude-vibes
Use when optimizing sponsored or affiliate video scripts to convert, diagnosing why content is not driving action, or choosing which persuasion lever fits an offer. Keywords - buyer psychology, emotional triggers, social proof, scarcity, urgency, authority, reciprocity, loss aversion, why people buy.
brand-naming-strategies
mike-coulbourn/claude-vibes
Use when naming or renaming a company, product, or startup, generating or scoring name candidates, or checking domain and trademark availability for a name. Keywords - brand name, naming strategy, SMILE and SCRATCH test, descriptive vs invented vs abstract names, sound symbolism, naming matrix, domain availability, trademark screening.
ai-writing-detection
mike-coulbourn/claude-vibes
Comprehensive AI writing detection patterns and methodology. Provides vocabulary lists, structural patterns, model-specific fingerprints, and false positive prevention guidance. Use when analyzing text for AI authorship or understanding detection patterns.
brand-color-psychology
mike-coulbourn/claude-vibes
Use when selecting or evaluating brand colors, building a palette with primary, secondary, neutral, and accent roles, differentiating from competitor colors, or checking color contrast and accessibility. Keywords - color psychology, color palette, 60-30-10 rule, color harmony, archetype colors, cultural color meaning, WCAG contrast, hex and CMYK specifications.
visual-identity-direction
mike-coulbourn/claude-vibes
Use when translating brand strategy into visual creative direction, such as writing a creative or logo brief, describing mood boards, or setting photography, illustration, color, and type direction for a designer. Keywords - visual identity, visual direction, creative brief, mood board, logo brief, photography style, Alina Wheeler, visual language, design direction.
brand-typography-systems
mike-coulbourn/claude-vibes
Use when choosing brand typefaces, pairing fonts, building a type hierarchy or modular scale, or writing typography guidelines and design tokens. Keywords - brand typography, font selection, font pairing, serif vs sans-serif, type scale, typeface licensing, web font performance, WCAG typography and readability.
Popular marketing & seo skills
reddit-automation
flowkit-labs/skills
Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.
twitter-automation
101-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
magentosh/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
qu-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
product-launch-video
heygen-com/hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet