linkedin-content
LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth
- Installs
- 42
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/magentosh/superpowers --skill linkedin-content- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads linkedin-content automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Install the belt CLI skill:
npx skills add belt-sh/cli
LinkedIn Content
Write high-engagement LinkedIn posts via inference.sh CLI.
Quick Start
Requires inference.sh CLI (
belt). Install instructions
belt login
# Research trending LinkedIn content patterns
belt app run tavily/search-assistant --input '{
"query": "LinkedIn viral post examples 2024 high engagement patterns"
}'
# Post to X (cross-posting reference)
belt app run x/post-create --input '{
"text": "Your cross-posted version here"
}'
Post Anatomy
┌─────────────────────────────────────┐
│ HOOK (first 1-2 lines) │ ← Visible before "...see more"
│ │
│ ...see more ─────────────────────── │ ← The click gate
│ │
│ BODY (story/value) │
│ - Formatted with line breaks │
│ - Short paragraphs (1-2 sentences) │
│ - Lists or numbered points │
│ │
│ CTA (last 1-2 lines) │ ← Ask for engagement
│ │
│ #hashtags (3-5) │
└─────────────────────────────────────┘
Character Limits
| Element | Limit |
|---|---|
| Post text | 3,000 characters |
| Visible before "see more" | ~210 characters (~2 lines on mobile) |
| Hashtags | 3-5 recommended |
| Comment | 1,250 characters |
| Article title | 100 characters |
| Article body | 125,000 characters |
The first 210 characters are everything. If the hook fails, nobody clicks "see more."
Hook Formulas
What Works
| Formula | Example |
|---|---|
| Contrarian opinion | "Unpopular opinion: code reviews are a waste of time." |
| Personal story opening | "I got fired on a Tuesday. Best thing that ever happened." |
| Surprising stat | "92% of startups fail. But not for the reason you think." |
| List promise | "I've hired 200+ engineers. Here are 5 red flags I look for." |
| Bold statement | "Your resume doesn't matter. Here's what does." |
| Before/after | "3 years ago I couldn't get a single interview. Yesterday I turned down a FAANG offer." |
| Pattern interrupt | "Stop. Before you send that cold email, read this." |
What Fails
❌ "Excited to announce that we are pleased to share..." (corporate speak)
❌ "In today's rapidly evolving landscape..." (cliché, says nothing)
❌ "I'd like to take a moment to..." (slow, no hook)
❌ "Just published a new blog post!" (no value proposition)
❌ Starting with a hashtag or emoji
Formatting Rules
Line Breaks Are Your Best Friend
❌ Dense paragraph:
"I learned something important about leadership last week. My team was struggling with a deadline and instead of pushing harder, I decided to remove scope. The result was incredible — we shipped faster and the quality was better. Sometimes less really is more."
✅ Formatted for LinkedIn:
"I learned something about leadership last week.
My team was struggling with a deadline.
Instead of pushing harder, I removed scope.
The result?
We shipped faster.
And the quality was BETTER.
Sometimes less really is more."
Formatting Guidelines
| Rule | Why |
|---|---|
| One sentence per line | Easier to scan on mobile |
| Blank line between paragraphs | Visual breathing room |
| Short paragraphs (1-2 sentences) | Mobile readability |
| Use line breaks for dramatic effect | Creates pacing and suspense |
| Bold key phrases sparingly | Draws eye to important points |
| Numbered lists for tips | Scannable, shareable |
| Avoid walls of text | Nobody reads them |
Post Types (Ranked by Engagement)
| Post Type | Engagement | Best For |
|---|---|---|
| Personal story + lesson | Very High | Building connection, authenticity |
| Contrarian take | High | Starting conversations, visibility |
| Carousel (document post) | High | Educational content, tips |
| List/tips (numbered) | High | Actionable value, saves |
| Poll | Medium-High | Easy engagement, data gathering |
| Photo + story | Medium | Humanizing, events |
| Video (native) | Medium | Demonstrations, personality |
| Link post | Low | Driving traffic (algorithm penalizes) |
| Reshare | Very Low | Don't bother — write original |
Link Posts Strategy
LinkedIn penalizes posts with links (reduces reach). Workarounds:
- Comment method: Post without link, add link as first comment, edit post to say "Link in comments"
- No-link method: Summarize the content in the post itself, mention "DM for link"
- If you must link: Put it at the very end, after strong standalone content
Content Pillars
Every LinkedIn creator should have 3-5 pillars they rotate through:
| Pillar | What It Covers | Example |
|---|---|---|
| Expertise | Industry knowledge, how-tos | "5 database patterns every engineer should know" |
| Stories | Personal experiences, failures, wins | "The hardest feedback I ever received" |
| Opinions | Takes on industry trends, contrarian views | "AI won't replace engineers. Bad managers will." |
| Behind the scenes | Building in public, process | "Here's our actual sprint retrospective format" |
| Curated insights | Trends, data, research summaries | "I analyzed 500 job postings. Here's what changed." |
Algorithm Signals
| Signal | Impact | How |
|---|---|---|
| Dwell time | Very High | Longer posts that people read fully |
| Comments | Very High | Ask questions, create discussion |
| Saves | High | Actionable, reference-worthy content |
| "See more" clicks | High | Strong hook that makes people expand |
| Shares | Medium | Relatable, quotable content |
| Reactions | Medium | Easy to get but weighted less |
| External links | Negative | Reduces reach — put links in comments |
| Editing after posting | Negative | Don't edit within first hour |
| Posting frequency | 3-5x/week | Daily is fine, more than 1/day hurts |
Posting Schedule
| Day | Best Time (your audience's timezone) |
|---|---|
| Tuesday-Thursday | 7-8 AM, 12 PM, 5-6 PM |
| Monday | 8 AM (people catching up) |
| Friday | 7-8 AM (before checkout) |
| Weekend | Skip or light content |
Engage in comments for 30-60 minutes after posting — this is more important than the post itself.
Visual Content
# Generate a visual for a LinkedIn post
belt app run infsh/html-to-image --input '{
"html": "<div style=\"width:1080px;height:1080px;background:#0f172a;display:flex;align-items:center;justify-content:center;padding:80px;font-family:system-ui;color:white;text-align:center\"><div><h1 style=\"font-size:56px;font-weight:900;line-height:1.2;margin:0\">The best code is the code you don't write</h1><p style=\"font-size:22px;opacity:0.5;margin-top:24px\">— Every senior engineer</p></div></div>"
}'
# Generate a professional photo for a personal post
belt app run falai/flux-dev-lora --input '{
"prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography",
"width": 1200,
"height": 900
}'
CTA Formulas
End every post with engagement driver:
| CTA Type | Example |
|---|---|
| Question | "What's the worst career advice you've received?" |
| Agreement check | "Agree or disagree?" |
| Share request | "Repost if this resonates ♻️" |
| Save prompt | "Save this for your next [situation] 🔖" |
| Recommendation ask | "What would you add to this list?" |
| Experience ask | "Has this happened to you?" |
Common Mistakes
| Mistake | Problem | Fix |
|---|---|---|
| Weak hook | Nobody clicks "see more" | Use hook formulas above |
| Wall of text | Unreadable on mobile | One sentence per line, blank lines between |
| Links in main post | Algorithm reduces reach | Put links in first comment |
| Too many hashtags | Looks spammy | 3-5 relevant hashtags max |
| Corporate jargon | "Leveraging synergies" = instant scroll past | Write like you talk |
| Only self-promotion | Audience stops engaging | 80% value, 20% promotion |
| No CTA | No engagement direction | Always end with a question or ask |
| Resharing without adding | Near-zero reach | Write original posts, quote instead |
| Posting and disappearing | Kills comment momentum | Engage for 30-60 min after posting |
| Being generic | "Hard work pays off" = invisible | Specific stories and data |
Related Skills
npx skills add inference-sh/skills@social-media-carousel
npx skills add inference-sh/skills@content-repurposing
npx skills add inference-sh/skills@twitter-thread-creation
Browse all apps: belt app list
FAQ
What does the linkedin-content skill do?
LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth
How do I install linkedin-content?
Run npx skills add https://github.com/magentosh/superpowers --skill linkedin-content in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/linkedin-content/ (personal) or .claude/skills/linkedin-content/ (project).
Which AI agents can use linkedin-content?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is linkedin-content safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains linkedin-content?
It is published by magentosh in magentosh/superpowers. It has 42 recorded installs.
More from magentosh/superpowers
ai-image-generation
magentosh/superpowers
Generate AI images with GPT-Image-2, FLUX, Gemini, Grok, Seedream, Reve and 50+ models via inference.sh CLI. Models: GPT-Image-2, FLUX Dev LoRA, FLUX.2 Klein LoRA, Gemini 3 Pro Image, Grok Imagine, Seedream 4.5, Reve, ImagineArt. Capabilities: text-to-image, image-to-image, inpainting, LoRA, image editing, upscaling, text rendering. Use for: AI art, product mockups, concept art, social media graphics, marketing visuals, illustrations. Triggers: flux, image generation, ai image, text to image, stable diffusion, generate image, ai art, midjourney alternative, dall-e alternative, text2img, t2i, image generator, ai picture, create image with ai, generative ai, ai illustration, grok image, gemini image, gpt image, openai image, chatgpt image
ai-video-generation
magentosh/superpowers
Generate AI videos with Google Veo, Seedance 2.0, HappyHorse, Wan, Grok and 40+ models via inference.sh CLI. Models: Veo 3.1, Veo 3, Seedance 2.0, HappyHorse 1.0, Wan 2.5, Grok Imagine Video, OmniHuman, Fabric, HunyuanVideo. Capabilities: text-to-video, image-to-video, reference-to-video, video editing, lipsync, avatar animation, video upscaling, foley sound. Use for: social media videos, marketing content, explainer videos, product demos, AI avatars. Triggers: video generation, ai video, text to video, image to video, veo, animate image, video from image, ai animation, video generator, generate video, t2v, i2v, ai video maker, create video with ai, runway alternative, pika alternative, sora alternative, kling alternative, seedance, happyhorse
ai-avatar-video
magentosh/superpowers
Create AI avatar and talking head videos via inference.sh CLI. Recommended: P-Video-Avatar (fastest, cheapest, built-in TTS). Also: OmniHuman, Fabric, PixVerse. Audio: Inworld TTS-2 (100+ languages, emotion steering for characters), ElevenLabs, Kokoro. Capabilities: audio-driven avatars, text-to-avatar, lipsync videos, talking head generation, virtual presenters, UGC content. Use for: AI presenters, explainer videos, virtual influencers, dubbing, marketing videos, UGC ads, gaming avatars, NPC dialogue. Triggers: ai avatar, talking head, lipsync, avatar video, virtual presenter, ai spokesperson, audio driven video, heygen alternative, synthesia alternative, talking avatar, lip sync, video avatar, ai presenter, digital human, ugc, ugc video, ugc ad, avatar ugc
twitter-automation
magentosh/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
agent-browser
magentosh/superpowers
Browser automation for AI agents via inference.sh. Navigate web pages, interact with elements using @e refs, take screenshots, record video. Capabilities: web scraping, form filling, clicking, typing, drag-drop, file upload, JavaScript execution. Use for: web automation, data extraction, testing, agent browsing, research. Triggers: browser, web automation, scrape, navigate, click, fill form, screenshot, browse web, playwright, headless browser, web agent, surf internet, record video
web-search
magentosh/superpowers
Web search and content extraction with Tavily and Exa via inference.sh CLI. Apps: Tavily Search, Tavily Extract, Exa Search, Exa Answer, Exa Extract. Capabilities: AI-powered search, content extraction, direct answers, research. Use for: research, RAG pipelines, fact-checking, content aggregation, agents. Triggers: web search, tavily, exa, search api, content extraction, research, internet search, ai search, search assistant, web scraping, rag, perplexity alternative
Popular marketing & seo skills
reddit-automation
flowkit-labs/skills
Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.
twitter-automation
101-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
qu-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
product-launch-video
heygen-com/hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
its-a-skill-issue/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet