title-tag
When the user wants to write, audit, or optimize an HTML title tag, SEO title, page title, SERP title, browser-tab title, duplicate title, or title rewrite issue. For a sitewide metadata lifecycle including implementation and production validation, use page-metadata.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill title-tag- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads title-tag automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
SEO On-Page: Title Tag
Owns writing and review rules for the HTML <title> element. page-metadata owns discovery, implementation, and release verification.
Inputs
Read root contextus.md when present. Confirm page type, unique page job, primary search intent, locale, current title and H1, verified differentiators, sibling-page titles, and whether a template automatically appends the brand.
Rules
- Write a descriptive, concise, page-specific title that accurately represents the page.
- Put the primary search concept early when natural; do not keyword-stuff.
- Treat about 60 Latin characters for the title body as a default warning, not a hard limit. Pixel width, script, device, and query context affect display.
- A delimiter plus brand suffix such as
| Brandis outside that title-body target. It may be truncated or rewritten; include it only when useful and never duplicate a template suffix. - For CJK, RTL, or other scripts, review rendered width and natural language instead of applying a translated character formula.
- Title and H1 must serve the same page intent and promise, but need not use identical wording. Example: title
AI Image Generator; H1Generate Images with AI. - Include only claims supported by the page. Do not add a year, number, superlative, or feature merely for click appeal.
- Apply the Swap Test: if the title fits a sibling page unchanged, add a verified page-specific fact or sharpen its task.
- Google may generate a different title link from the
<title>, main visual title, headings, prominent text, anchors,og:title, or other signals. Optimize consistency of page identity, not control of the exact displayed string.
Cannibalization
When multiple URLs target the same primary intent, report the affected URLs, overlap, and evidence. Do not merge pages, reassign keywords, change page roles, or alter information architecture.
Output
- Recommended title, with the title body and optional brand suffix shown separately.
- A length or width warning when relevant, never a mechanical pass/fail.
- Brief rationale tied to intent and unique page facts.
- H1 semantic-alignment result; actual H1 edits route to heading-structure.
- Cannibalization warning when applicable.
Primary reference
Related Skills
- page-metadata, meta-description, heading-structure
- localization-strategy, translation, google-search-console
FAQ
What does the title-tag skill do?
When the user wants to write, audit, or optimize an HTML title tag, SEO title, page title, SERP title, browser-tab title, duplicate title, or title rewrite issue. For a sitewide metadata lifecycle including implementation and production validation, use page-metadata.
How do I install title-tag?
Run npx skills add https://github.com/kostja94/marketing-skills --skill title-tag in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/title-tag/ (personal) or .claude/skills/title-tag/ (project).
Which AI agents can use title-tag?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is title-tag safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains title-tag?
It is published by kostja94 in kostja94/marketing-skills. It has 1,222 recorded installs.
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