tiktok-ads
When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill tiktok-ads- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads tiktok-ads automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Paid Ads: TikTok Ads
Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why TikTok
- Demographics: 18–34; Gen Z and younger millennials
- Creative velocity: Short-form; native feel; UGC-style performs well
- Cost: Often lower CPM than Meta for reach
- Engagement: High watch time; sound-on culture
Ad Formats
| Format | Use |
|---|---|
| In-Feed | Native video; 9–15s or longer; primary format |
| TopView | First impression; premium; awareness |
| Spark Ads | Boost organic posts; native; creator partnership |
| Collection | Product catalog; e-commerce |
Creative Best Practices
- Hook (0–3s): Pattern interrupt; question; bold statement
- Vertical: 9:16 for feed; native to platform
- Sound: Music and captions matter; many watch with sound
- UGC-style: Authentic; less polished often outperforms
- First 3 seconds: Determine if they watch
Targeting
| Type | Use |
|---|---|
| Interest | Broad; algorithm-driven |
| Demographics | Age; gender; location |
| Lookalike | Based on converters or engagers |
| Retargeting | Website visitors; video viewers |
Tracking
- TikTok Pixel + Events API: Server-side for better attribution
- UTM: Consistent parameters for cross-platform comparison
Budget & Bidding
- Minimum: Varies by objective
- Bidding: Start manual; switch to automated with conversion volume
- Creative volume: Plan for high refresh cadence; creative is main lever
Pre-Launch Checklist
- Pixel installed; Events API configured
- Vertical video creative (9:16)
- Hook in first 3 seconds
- Captions included
- Conversion events defined
Related Skills
- tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
- paid-ads-strategy: Channel selection; creative frameworks; budget allocation
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
FAQ
What does the tiktok-ads skill do?
When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
How do I install tiktok-ads?
Run npx skills add https://github.com/kostja94/marketing-skills --skill tiktok-ads in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/tiktok-ads/ (personal) or .claude/skills/tiktok-ads/ (project).
Which AI agents can use tiktok-ads?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is tiktok-ads safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains tiktok-ads?
It is published by kostja94 in kostja94/marketing-skills. It has 1,353 recorded installs.
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