site-crawlability
When the user wants to improve crawlability, fix orphan pages, or optimize site structure for search engines. Also use when the user mentions "crawlability," "crawl budget," "orphan pages," "internal links," "site structure," "site crawlability," "infinite scroll," "pagination," "masonry SEO," "AI crawler optimization," "GPTBot crawlability," "ClaudeBot crawlability," or "content not indexed." For internal links, use internal-links.
- Installs
- 1.1K
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill site-crawlability- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads site-crawlability automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
SEO Technical: Crawlability
Guides crawlability improvements: robots, X-Robots-Tag, site structure, and internal linking.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Technical SEO)
- Redirect chains & loops: Fix multi-hop redirects; point directly to final URL
- Broken links (4xx): Fix broken internal/external links; 301 or remove
- Site architecture: Logical hierarchy; pages within 3–4 clicks from homepage
- Orphan pages: Add internal links to pages with no incoming links
- Pagination: Prefer pagination over infinite scroll for crawlability
- Crawl budget: Reduce waste on duplicates, redirects, low-value URLs (see below)
- AI crawler optimization: SSR for critical content; URL management; reduce 404/redirect waste (see below)
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Site structure: Flat vs. deep hierarchy
- Framework: Next.js, static, SPA, etc.
- Key paths: Sitemap, robots.txt, API, static assets
Best Practices
Redirect Chains & Loops
- Fix multi-hop redirects; point directly to final URL
- Loops: URLs redirecting back to themselves; break the cycle
Broken Links (4xx)
- Fix broken internal/external links; 301 or remove
- Audit regularly; update or remove broken links
Site Architecture
| Principle | Guideline |
|---|---|
| Depth | Important pages within 3–4 clicks from homepage |
| Orphan pages | Add internal links to pages with no incoming links; see internal-links for link strategy |
| Hierarchy | Logical structure; hub pages link to content |
Pagination vs Infinite Scroll
Problem: With infinite scroll, crawlers cannot emulate user behavior (scroll, click "Load more"); content loaded after initial page load is not discoverable. Same applies to masonry + infinite scroll, lazy-loaded lists, and similar patterns.
Solution: Prefer pagination for key content. If keeping infinite scroll, make it search-friendly per Google's recommendations:
| Requirement | Practice |
|---|---|
| Component pages | Chunk content into paginated pages accessible without JavaScript |
| Full URLs | Each page has unique URL (e.g. ?page=1, ?lastid=567); avoid #1 |
| No overlap | Each item listed once in series; no duplication across pages |
| Direct access | URL works in new tab; no cookie/history dependency |
| pushState/replaceState | Update URL as user scrolls; enables back/forward, shareable links |
| 404 for out-of-bounds | ?page=999 returns 404 when only 998 pages exist |
Reference: Infinite scroll search-friendly recommendations (Google Search Central, 2014)
Pagination (Traditional)
- Reference links to next/previous pages;
rel="prev"/rel="next"where applicable - Avoid dynamic-only loading; ensure links in HTML
Crawl Budget
Crawl budget is the number of URLs Googlebot will crawl on your site in a given period. Large sites (10,000+ pages) may waste up to 30% of crawl budget on duplicates, redirects, and low-value URLs.
| Waste source | Fix |
|---|---|
| Duplicate URLs | Canonical; consolidate; 301 to preferred |
| Redirect chains | Point directly to final URL |
| Parameter proliferation | Use rel="canonical"; consider Clean-param (Yandex) |
| Low-value pages | noindex for thin/duplicate; see indexing |
| Crawl traps | Avoid infinite URL generation (e.g. faceted filters) |
Sitemap: Include only indexable, canonical URLs. See xml-sitemap, canonical-tag.
AI Crawler Optimization
AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) now represent ~28% of Googlebot's crawl volume. Their behavior differs from search engines—optimizing for both improves GEO (AI search visibility). See generative-engine-optimization for GEO strategy. Vercel/MERJ study (Dec 2024):
| Factor | AI Crawlers (GPTBot, Claude) | Googlebot |
|---|---|---|
| JavaScript | Do not execute JS; cannot read client-side rendered content | Full JS rendering |
| 404 rate | ~34% of fetches hit 404s | ~8% |
| Redirects | ~14% of fetches follow redirects | ~1.5% |
| Content in initial HTML | JSON, RSC in initial response can be indexed | Same |
Recommendations for AI crawlability:
| Practice | Action |
|---|---|
| Server-side rendering | Critical content in initial HTML. Use SSR, ISR, or SSG. See rendering-strategies for full guide. |
| URL management | Keep sitemaps updated; use consistent URL patterns; avoid outdated /static/ assets that cause 404s. AI crawlers frequently hit outdated URLs. |
| Redirects | Fix redirect chains; point directly to final URL. AI crawlers waste ~14% of fetches on redirects. |
| 404 handling | Fix broken links; remove or redirect outdated URLs. High 404 rates suggest AI crawlers may use stale URL lists. |
Reference: The rise of the AI crawler (Vercel, 2024)
Common Issues
| Issue | Check |
|---|---|
| Redirect chains | Update links to point directly to final URL |
| Broken links | 301 or remove; audit internal and external |
| Orphan pages | Add internal links from hub or navigation; see internal-links for strategy |
| Infinite scroll | Provide paginated component pages; or replace with pagination for key content; see above |
| AI crawlers missing content | Ensure critical content in initial HTML; see rendering-strategies |
Output Format
- Redirect audit: Chains and loops to fix
- Broken link audit: 4xx links to fix
- Site structure: Orphan pages, hierarchy
- Pagination: Implementation for crawlable content
- AI crawler: SSR/URL/redirect checks if GEO or AI visibility is a goal
Related Skills
- seo-strategy: SEO workflow; crawlability is Technical phase (P0)
- website-structure: Plan which pages to build, page priority, structure planning; use before or alongside crawlability audit
- robots-txt: robots.txt configuration; AI crawler allow/block (GPTBot, ClaudeBot)
- xml-sitemap: URL discovery; keep updated to reduce AI crawler 404s
- google-search-console: Index status, Coverage report
- indexing: Fix indexing issues
- internal-links: Internal linking best practices
- masonry: Masonry + infinite scroll has same crawl issue; layout skill references this for SEO
- generative-engine-optimization: GEO strategy; AI search visibility; crawlability enables AI citation
- canonical-tag: Canonical reduces crawl budget waste on duplicates
- rendering-strategies: SSR, SSG, CSR; content in initial HTML; crawler visibility
FAQ
What does the site-crawlability skill do?
When the user wants to improve crawlability, fix orphan pages, or optimize site structure for search engines. Also use when the user mentions "crawlability," "crawl budget," "orphan pages," "internal links," "site structure," "site crawlability," "infinite scroll," "pagination," "masonry SEO," "AI crawler optimization," "GPTBot crawlability," "ClaudeBot crawlability," or "content not indexed." For internal links, use internal-links.
How do I install site-crawlability?
Run npx skills add https://github.com/kostja94/marketing-skills --skill site-crawlability in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/site-crawlability/ (personal) or .claude/skills/site-crawlability/ (project).
Which AI agents can use site-crawlability?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is site-crawlability safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains site-crawlability?
It is published by kostja94 in kostja94/marketing-skills. It has 1,113 recorded installs.
More from kostja94/marketing-skills
copywriting
kostja94/marketing-skills
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
kostja94/marketing-skills
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
kostja94/marketing-skills
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
video-marketing
kostja94/marketing-skills
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
tiktok-captions
kostja94/marketing-skills
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
local-seo
kostja94/marketing-skills
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
Popular marketing & seo skills
reddit-automation
flowkit-labs/skills
Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.
twitter-automation
101-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
magentosh/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
qu-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
product-launch-video
heygen-com/hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet