reddit-ads
When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill reddit-ads- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads reddit-ads automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Paid Ads: Reddit Ads
Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why Reddit
- High engagement: ~34 min/session; users seek solutions, not passive scroll
- Lower competition: vs Facebook/Instagram for niche audiences
- 100K+ subreddits: Precise community targeting
- Cost: CPM $2–10; CPC $0.50–3.00; min $5/day
Ad Formats
| Format | Use |
|---|---|
| Promoted Posts | Image, video, carousel, text; native to feed |
| Conversation Ads | Inbox messages; lead gen; direct response |
| Video Ads | Autoplay; captions supported |
| Takeover Ads | Homepage; premium; major campaigns |
Targeting
| Type | Use |
|---|---|
| Subreddit | Primary; 5–10 relevant subreddits to start; expand by performance |
| Interests | Broader; interest-based |
| Lookalike | Based on converters or engagers |
| Retargeting | Website visitors |
Principle: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.
Creative Best Practices
- Native feel: Ads must blend with organic content; avoid sales-heavy language
- Value-first: Offer genuine value; respect community norms
- Authentic: Redditors reject spam-like or inauthentic ads quickly
- No clickbait: Transparent; honest headlines
Budget Guidance
| Phase | Budget |
|---|---|
| Testing | $150–300 over 30 days for statistical significance |
| Scaling | $500–2,000+/month by category |
Pre-Launch Checklist
- Subreddits researched; rules checked (some prohibit ads)
- Creative feels native; no misleading claims
- Conversion tracking set
- Landing page aligned with ad promise
- Minimum $5/day budget
Related Skills
- reddit-posts: Organic Reddit content; native ad creative should align with post style and subreddit norms
- paid-ads-strategy: Channel selection; when Reddit fits
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
FAQ
What does the reddit-ads skill do?
When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.
How do I install reddit-ads?
Run npx skills add https://github.com/kostja94/marketing-skills --skill reddit-ads in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/reddit-ads/ (personal) or .claude/skills/reddit-ads/ (project).
Which AI agents can use reddit-ads?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is reddit-ads safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains reddit-ads?
It is published by kostja94 in kostja94/marketing-skills. It has 1,089 recorded installs.
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