public-relations
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill public-relations- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads public-relations automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Channels: Public Relations
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- News angle: Product launch, funding, partnership, milestone
- Audience: Trade press, mainstream, bloggers
- Timing: Embargo or immediate
Press Release Structure
| Section | Guideline |
|---|---|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline | Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline | Optional; additional context |
| Dateline | City, state, date |
| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote | Executive/stakeholder; perspective, not fact repetition |
| Boilerplate | 2–3 sentence company description |
| Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel
FAQ
What does the public-relations skill do?
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
How do I install public-relations?
Run npx skills add https://github.com/kostja94/marketing-skills --skill public-relations in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/public-relations/ (personal) or .claude/skills/public-relations/ (project).
Which AI agents can use public-relations?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is public-relations safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains public-relations?
It is published by kostja94 in kostja94/marketing-skills. It has 998 recorded installs.
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