internal-links
When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill internal-links- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads internal-links automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
SEO On-Page: Internal Links
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- Internal links: Contextual links; descriptive anchor text; related posts; hub pages
- Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Site structure: Hub pages, pillar content, supporting pages
- Orphan pages: Pages with no or few internal links
- Priority pages: Pages that need more link equity
Best Practices
Link Structure
| Principle | Guideline |
|---|---|
| Depth | Important pages within 3 clicks from homepage |
| Orphan pages | Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues |
| Hub-to-spoke | Link from hub/pillar pages to cluster articles; topic cluster structure |
| Contextual | Place links in relevant body content, not just footers |
Anchor Text
| Principle | Guideline |
|---|---|
| Descriptive | Use anchor text that describes the target page |
| Variation | Avoid over-optimization; use natural variation |
| Keyword | Include target keyword when natural |
Placement
| Location | Use |
|---|---|
| First paragraph | Primary link to related content |
| Body | Contextual links throughout |
| Related/Recommended | End-of-article links |
| Navigation | Key site sections |
Common Issues
| Issue | Fix |
|---|---|
| Orphan pages | Add internal links from hub pages or navigation; site-crawlability for technical audit |
| Too many links | Focus on most important; avoid link stuffing |
| Generic anchors | Use descriptive "learn more about X" instead of "click here" |
| Broken links | Audit and fix 404s; see site-crawlability for technical audit |
Output Format
- Internal link audit (if auditing)
- Link opportunities for key pages
- Anchor text recommendations
- Structure improvements
Related Skills
- article-page-generator: Related posts, contextual links, end-of-article recommendations
- website-structure: Plan page structure and hierarchy; informs internal linking
- site-crawlability: Internal links enable crawling
- url-structure: URL structure affects link patterns
- content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
- breadcrumb-generator: Breadcrumbs are internal links; category hierarchy
FAQ
What does the internal-links skill do?
When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
How do I install internal-links?
Run npx skills add https://github.com/kostja94/marketing-skills --skill internal-links in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/internal-links/ (personal) or .claude/skills/internal-links/ (project).
Which AI agents can use internal-links?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is internal-links safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains internal-links?
It is published by kostja94 in kostja94/marketing-skills. It has 1,130 recorded installs.
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