heading-structure
When the user wants to write or optimize H1-H6, fix heading hierarchy, improve content structure, rewrite an H1, or align headings with page intent. This skill owns actual heading changes; page-metadata may only check and report metadata-to-heading alignment.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill heading-structure- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads heading-structure automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
SEO On-Page: Heading Structure
Guides heading (H1-H6) optimization for SEO and content structure.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- H1 tag: Clear visible page headline that confirms the user's task and value
- Header tags (H1-H6): Logical content hierarchy and one coherent section per heading
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Page type: Homepage, article, product, etc.
- Primary keyword: Target search query
- Content outline: Main sections and subsections
Best Practices
H1
| Principle | Guideline |
|---|---|
| Primary page heading | Prefer one clear H1 that identifies the page; audit accessibility and template semantics before treating an extra H1 as a ranking emergency |
| Search language | Include the primary concept naturally when useful; do not force exact-match phrasing |
| Descriptive | Clearly describe page content |
| Match intent | Serve the same page intent and promise as the title tag without requiring identical wording |
H2-H6 Hierarchy
| Principle | Guideline |
|---|---|
| Logical order | Use heading levels to express document structure; do not choose a level for visual size alone |
| One idea per heading | Each heading = one topic |
| Scannable | Headings should summarize section content |
| Keyword variation | Use related keywords in subheadings |
Structure
H1 (page title)
-> H2 (section 1)
-> H3 (subsection)
-> H3
-> H2 (section 2)
-> H3
-> H2 (section 3)
Common Issues
| Issue | Fix |
|---|---|
| Multiple H1s | Confirm the template and accessibility semantics; prefer one clear primary H1, but do not present extra H1s as an automatic ranking failure |
| Visual styling encoded as hierarchy | Keep semantic level based on structure and style it separately |
| Generic headings | Make descriptive; avoid "Introduction," "Conclusion" |
| Keyword stuffing | Natural language; avoid forced keywords |
Output Format
- H1 recommendation (with keyword)
- H2-H6 outline for content
- Hierarchy check
- References: Google headings
Related Skills
- featured-snippet: H2/H3 for snippet extraction; semantic HTML for list/table snippets
- page-metadata: Checks and reports title/H1/body alignment; routes actual heading edits here
- content-optimization: H2 keyword placement, quantity, tables, lists; complements heading structure
- article-page-generator: Article page H1-H3 structure, intro/body/conclusion
- title-tag: H1 and title share page intent but may use different natural variants
- schema-markup: Article schema uses headline (often H1)
- content-strategy: Content outline informs headings
FAQ
What does the heading-structure skill do?
When the user wants to write or optimize H1-H6, fix heading hierarchy, improve content structure, rewrite an H1, or align headings with page intent. This skill owns actual heading changes; page-metadata may only check and report metadata-to-heading alignment.
How do I install heading-structure?
Run npx skills add https://github.com/kostja94/marketing-skills --skill heading-structure in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/heading-structure/ (personal) or .claude/skills/heading-structure/ (project).
Which AI agents can use heading-structure?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is heading-structure safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains heading-structure?
It is published by kostja94 in kostja94/marketing-skills. It has 1,106 recorded installs.
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