display-ads
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
- Installs
- 1.1K
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill display-ads- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads display-ads automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Paid Ads: Display / Banner
Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is Display / Banner
- Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
- Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
- Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting
Formats
| Format | Use |
|---|---|
| Display banner | IAB sizes; CPM or CPC; brand, retargeting |
| Native | Blends with page content; higher engagement |
| Video pre-roll | Pre-roll on publisher video; see ctv-ads for streaming |
| Rich media | HTML5; expandable, interactive |
| Mobile interstitial | Full-screen between content |
Buying Options
| Option | Use |
|---|---|
| Google Display | Part of Google Ads; automated placements; retargeting |
| Programmatic DSP | The Trade Desk, Magnite, etc.; audience-based; scale |
| Direct publisher | Deal with specific site; guaranteed placement |
| Ad network | Network aggregates inventory; simpler than full programmatic |
Metrics
| Metric | Use |
|---|---|
| CPM | Cost per thousand impressions |
| CPC | Cost per click |
| CTR | Click-through rate; typically low for banners (0.1–0.5%) |
| Viewability | % of impressions actually seen |
| Completion rate | For video; % who watch full ad |
Creative
- IAB sizes: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
- File types: Static image, animated GIF, HTML5
- Message: Clear CTA; minimal text; brand visible in 3 seconds
UTM
Use utm_medium=display or cpc with utm_source (publisher or network name) for attribution. See traffic-analysis for GA4 alignment.
Pre-Launch Checklist
- Creative in required sizes
- Landing page aligned with ad message
- UTM parameters set
- Retargeting audience defined (if applicable)
- Viewability target set
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use display
- google-ads: Google Display Network; retargeting campaigns
- traffic-analysis: UTM for display; attribution
- analytics-tracking: Conversion tracking; viewability
FAQ
What does the display-ads skill do?
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
How do I install display-ads?
Run npx skills add https://github.com/kostja94/marketing-skills --skill display-ads in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/display-ads/ (personal) or .claude/skills/display-ads/ (project).
Which AI agents can use display-ads?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is display-ads safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains display-ads?
It is published by kostja94 in kostja94/marketing-skills. It has 1,076 recorded installs.
More from kostja94/marketing-skills
copywriting
kostja94/marketing-skills
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
kostja94/marketing-skills
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
kostja94/marketing-skills
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
video-marketing
kostja94/marketing-skills
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
tiktok-captions
kostja94/marketing-skills
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
local-seo
kostja94/marketing-skills
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
Popular marketing & seo skills
reddit-automation
flowkit-labs/skills
Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.
twitter-automation
101-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
magentosh/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
qu-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
product-launch-video
heygen-com/hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet