directory-listing-ads
When the user wants to run paid ads within directories or marketplaces. Also use when the user mentions "Taaft ads," "Shopify App Store ads," "G2 sponsored," "Capterra ads," "directory ads," "marketplace ads," "paid listing," "sponsored listing," or "directory promotion." For organic listings, use directory-submission.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill directory-listing-ads- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads directory-listing-ads automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Paid Ads: Directory / Marketplace Listing Ads
Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Platform Overview
| Platform | Ad type | Model | Best for |
|---|---|---|---|
| Taaft | Banners, sponsored listings, campaigns | Paid placements; listing + newsletter + ads + social bundles | AI tools; 80M+ users; 46K+ tools |
| Shopify App Store | Search ads, homepage ads, category ads | CPC; daily budget | Shopify app developers; merchant discovery |
| G2 | Paid Promotions, G2 Clicks | Quarterly or PPC | B2B SaaS; category/competitor pages |
| Capterra | Sponsored listings | PPC | B2B software; 50M+ annual visitors |
Taaft (There's An AI For That)
- Traffic: 80M+ users; 46K+ AI tools; 11K+ categories
- Ad options: Banner ads; sponsored listings at top of pages; marketing campaigns (listing + newsletter + ads + social)
- Listing first: Submit via taaft.com/submit or theresanaiforthat.com; 700–10K+ visitors per listing
- Early launch bonus: Up to $300 PPC credits for launching on Taaft first
- UTM: Use
utm_source=taaft_feat&utm_medium=referralfor PPC ads
Shopify App Store
- Ad types: Search ads (in results when merchants search); homepage ads; category page ads
- Model: Cost-per-click; set daily budget; Shopify auto-generates ad appearance
- Placement: ~60% of installs from search—search ads critical for discovery
- Credit: New eligible app developers receive $100 USD ad credit
- Management: Partner Dashboard—edit budget, device/geo targeting, keywords; monitor CTR, install rate, cost per install
- Limitation: App, placement, plan-based targeting cannot change after creation; stop and create new campaign to change
G2
- Paid Promotions: Quarterly campaigns; ads appear between 2nd and 3rd organic listing on category/competitor pages
- Inventory: 3 products per page; ~1/3 of visitors see ads
- G2 Clicks: PPC option; organic + sponsored placements; no subscription
- Design: Standardized ad design converts ~50% better than custom
Capterra
- Model: PPC; reach software buyers actively comparing solutions
- Audience: 50M+ annual visitors
- Options: Free basic listing; paid advertising for increased visibility
Strategy
- Listing first: Submit to directory before buying ads—see directory-submission
- Test organic: Measure baseline traffic before paid
- Layer paid: Add ads when organic underperforms or for launch push
- UTM: Tag all ad links (
utm_medium=paid,utm_source=taaftorshopifyorg2orcapterra)
Pre-Launch Checklist
- Product listed in directory (directory-submission)
- Listing optimized (copy, screenshots, category)
- Budget aligned with CPC/CPM expectations
- UTM parameters set for attribution
- Conversion tracking (GA4, platform analytics)
Related Skills
- directory-submission: Listing prep; submission workflow; platform-specific copy
- paid-ads-strategy: Ad formats by medium; when to use directory ads
- traffic-analysis: UTM for directory ads; attribution
- analytics-tracking: Conversion tracking
FAQ
What does the directory-listing-ads skill do?
When the user wants to run paid ads within directories or marketplaces. Also use when the user mentions "Taaft ads," "Shopify App Store ads," "G2 sponsored," "Capterra ads," "directory ads," "marketplace ads," "paid listing," "sponsored listing," or "directory promotion." For organic listings, use directory-submission.
How do I install directory-listing-ads?
Run npx skills add https://github.com/kostja94/marketing-skills --skill directory-listing-ads in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/directory-listing-ads/ (personal) or .claude/skills/directory-listing-ads/ (project).
Which AI agents can use directory-listing-ads?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is directory-listing-ads safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains directory-listing-ads?
It is published by kostja94 in kostja94/marketing-skills. It has 1,031 recorded installs.
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