ctv-ads
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill ctv-ads- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads ctv-ads automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Paid Ads: CTV / Streaming TV
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is CTV / OTT
- CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
- OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
- Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)
Why CTV
| Advantage | Detail |
|---|---|
| High completion | ~95% ad completion rate vs lower on mobile/desktop |
| Unskippable | Most CTV inventory is non-skippable pre-roll/mid-roll |
| Targeting | Demographics, interests, location, household data |
| Underinvested | CTV received ~7% of ad spend despite ~18% of media time (2024) |
Ad Formats
| Format | Use |
|---|---|
| Pre-roll / Mid-roll | Standard video; 15–30 sec |
| Interactive | Drives engagement; ~71 sec additional time vs standard |
| QR / URL | Direct response; track offline-to-online |
Platforms & Buying
- Programmatic: DSPs (The Trade Desk, etc.); audience-based buying
- Direct: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
- Google: YouTube on TV; part of Video campaigns
Metrics
| Metric | Use |
|---|---|
| Completion rate | % who watch full ad; CTV typically 95%+ |
| Reach / frequency | Household reach; avoid over-frequency (e.g., <7) |
| CPM | Cost per thousand impressions |
| Attribution | QR scans, URL visits; harder than web/app |
Creative
- Horizontal: 16:9; TV screen format
- Sound on: Assume sound; design for audio
- Brand focus: CTV often awareness; clear brand, CTA
UTM for CTV
Use utm_medium=video or ctv with utm_source (e.g., hulu, roku) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Pre-Launch Checklist
- Creative in 16:9; sound-on
- Targeting defined (demo, interests, geo)
- Attribution plan (QR, URL, brand lift)
- Frequency cap set
- Budget aligned with CPM expectations
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use TV vs web vs app
- traffic-analysis: UTM for CTV direct-response; attribution
- analytics-tracking: Conversion tracking for QR/URL campaigns
FAQ
What does the ctv-ads skill do?
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
How do I install ctv-ads?
Run npx skills add https://github.com/kostja94/marketing-skills --skill ctv-ads in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ctv-ads/ (personal) or .claude/skills/ctv-ads/ (project).
Which AI agents can use ctv-ads?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is ctv-ads safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains ctv-ads?
It is published by kostja94 in kostja94/marketing-skills. It has 1,017 recorded installs.
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