backlink-analysis
When the user wants to analyze backlinks, audit link profile, or identify link issues. Also use when the user mentions "backlink analysis," "backlink audit," "referring domains," "toxic links," "link profile," or "disavow file." For acquisition, use link-building.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kostja94/marketing-skills --skill backlink-analysis- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads backlink-analysis automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
SEO Off-Page: Backlink Analysis
Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- Backlink audit: Analyze profile; toxic links; competitive analysis
- Authority Score: Monitor domain/page authority; referring domains
Initial Assessment
Identify:
- Domain: Site to analyze
- Tool access: SEO tools (e.g. Ahrefs, Semrush) or free alternatives
- Goals: Audit for issues, competitive analysis, or growth planning
Key Metrics
| Metric | Meaning |
|---|---|
| Referring domains | Number of unique sites linking |
| Backlinks | Total number of links |
| Domain Rating (DR) / Domain Authority (DA) | Domain strength score |
| Anchor text distribution | Mix of branded, generic, exact match |
| Link velocity | Rate of new links over time |
Analysis Framework
1. Quality Assessment
- Relevance: Do links come from related niches?
- Authority: Are referring domains trusted?
- Context: Editorial vs. footer/sidebar links?
- Anchor text: Natural or over-optimized?
2. Risk Signals
| Signal | Action |
|---|---|
| Toxic links | Consider disavow (use cautiously) |
| Spammy anchors | Diversify anchor text naturally |
| Link schemes | Remove or disavow |
| Sudden spike | Investigate; may trigger penalty |
3. Competitive Comparison
- Compare backlink profile to competitors
- Identify link gaps (sites linking to competitors but not you)
- Find link opportunities from competitor backlinks
- See competitor-research for full methodology
Disavow File
- Use only when necessary (manual penalty, toxic links)
- Submit via Google Search Console (see google-search-console for Links report and disavow submission)
- Caution: Over-disavowing can harm; use sparingly
- References: Google Disavow
Output Format
- Profile summary: Key metrics, trends
- Quality assessment: Strengths and weaknesses
- Risk signals: Toxic or suspicious links
- Recommendations: Link building priorities, disavow if needed
- Competitive insights: Link gap opportunities
Related Skills
- google-search-console: Links report, disavow file submission
- seo-monitoring: Backlink metrics in full SEO monitoring; quality vs quantity, referral ROI
- link-building: Use analysis to plan link building
- competitor-research: Competitor backlink analysis; link gap methodology
FAQ
What does the backlink-analysis skill do?
When the user wants to analyze backlinks, audit link profile, or identify link issues. Also use when the user mentions "backlink analysis," "backlink audit," "referring domains," "toxic links," "link profile," or "disavow file." For acquisition, use link-building.
How do I install backlink-analysis?
Run npx skills add https://github.com/kostja94/marketing-skills --skill backlink-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/backlink-analysis/ (personal) or .claude/skills/backlink-analysis/ (project).
Which AI agents can use backlink-analysis?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is backlink-analysis safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains backlink-analysis?
It is published by kostja94 in kostja94/marketing-skills. It has 1,128 recorded installs.
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