MCPInstall

app-ads

by kostja94Marketing & SEO

When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.

Installs
1.1K
Last 24h
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Trending rank
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Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/kostja94/marketing-skills --skill app-ads
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads app-ads automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Paid Ads: App Ads

Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Key Platforms

PlatformBest forConversion
Google App CampaignsAndroid + iOS; automated across Search, YouTube, Display, Play, DiscoverInstall, in-app event
Apple Search Ads (ASA)iOS only; high-intent App Store searchInstall
Meta App InstallFacebook/Instagram; demand gen for appsInstall, in-app event
TikTok App InstallYounger users; viral creativeInstall

Google App Campaigns

  • Reach: Search, YouTube, Display, Google Play, Discover
  • Bidding: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
  • Creative: Provide diverse assets (videos, images, text); algorithm tests combinations
  • iOS: SKAdNetwork; conversion value mapping; Firebase for in-app events
  • Bid–budget ratio: ≥10× for CPI, ≥15× for CPA

Apple Search Ads

  • Placements: App Store search results, Today tab, Search tab, product pages
  • Modes: Basic (automated) or Advanced (keywords, audiences, bids)
  • Audience: High-intent users actively searching in App Store
  • ASO benefit: Can improve keyword rankings as secondary effect

Metrics

MetricUse
CPICost per install
CPACost per acquisition (in-app action)
LTVLifetime value; iOS often higher than Android
RetentionD1, D7, D30; quality signal

iOS vs Android: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.

Tracking

  • Firebase: In-app events, audiences, value-based optimization (Google)
  • SKAdNetwork: iOS attribution; configure conversion value mapping
  • UTM: Use utm_medium=app or cpc with utm_source for app campaigns in GA4

Pre-Launch Checklist

  • App Store / Play Store listing optimized (ASO)
  • Firebase or equivalent connected; in-app events defined
  • Creative assets (video, images, text) prepared
  • Conversion events (install, signup, purchase) configured
  • Bid–budget ratio meets minimum (10× CPI, 15× CPA)

Related Skills

  • paid-ads-strategy: Ad formats by medium; when to use app vs web
  • analytics-tracking: In-app events; conversion setup
  • traffic-analysis: UTM for app campaigns; attribution

FAQ

What does the app-ads skill do?

When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.

How do I install app-ads?

Run npx skills add https://github.com/kostja94/marketing-skills --skill app-ads in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/app-ads/ (personal) or .claude/skills/app-ads/ (project).

Which AI agents can use app-ads?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is app-ads safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains app-ads?

It is published by kostja94 in kostja94/marketing-skills. It has 1,056 recorded installs.

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