seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check."
- Installs
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- Security
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kimny1143/claude-code-template --skill seo-audit- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads seo-audit automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
SEO Audit
You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.
Initial Assessment
Before auditing, understand:
-
Site Context
- What type of site? (SaaS, e-commerce, blog, etc.)
- What's the primary business goal for SEO?
- What keywords/topics are priorities?
-
Current State
- Any known issues or concerns?
- Current organic traffic level?
- Recent changes or migrations?
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Scope
- Full site audit or specific pages?
- Technical + on-page, or one focus area?
Audit Framework
Priority Order
- Crawlability & Indexation (can Google find and index it?)
- Technical Foundations (is the site fast and functional?)
- On-Page Optimization (is content optimized?)
- Content Quality (does it deserve to rank?)
- Authority & Links (does it have credibility?)
Technical SEO Audit
Crawlability
Robots.txt
- Check for unintentional blocks
- Verify important pages allowed
- Check sitemap reference
XML Sitemap
- Exists and accessible
- Submitted to Search Console
- Contains only canonical, indexable URLs
Site Architecture
- Important pages within 3 clicks
- Logical hierarchy
- Internal linking structure
Indexation
Index Status
- site:domain.com check
- Search Console coverage report
Common Issues
- Noindex tags on important pages
- Canonicals pointing wrong direction
- Redirect chains/loops
- Duplicate content
Site Speed & Core Web Vitals
Core Web Vitals
- LCP (Largest Contentful Paint): < 2.5s
- INP (Interaction to Next Paint): < 200ms
- CLS (Cumulative Layout Shift): < 0.1
Mobile-Friendliness
- Responsive design
- Tap target sizes
- Viewport configured
- Same content as desktop
Security & HTTPS
- HTTPS across entire site
- Valid SSL certificate
- No mixed content
On-Page SEO Audit
Title Tags
Check for:
- Unique titles for each page
- Primary keyword near beginning
- 50-60 characters
- Compelling and click-worthy
Meta Descriptions
Check for:
- Unique descriptions per page
- 150-160 characters
- Includes primary keyword
- Clear value proposition
Heading Structure
Check for:
- One H1 per page
- H1 contains primary keyword
- Logical hierarchy (H1 → H2 → H3)
Content Optimization
- Keyword in first 100 words
- Related keywords naturally used
- Sufficient depth for topic
- Answers search intent
Image Optimization
- Descriptive file names
- Alt text on all images
- Compressed file sizes
- Modern formats (WebP)
Internal Linking
- Important pages well-linked
- Descriptive anchor text
- No broken internal links
Output Format
Audit Report Structure
Executive Summary
- Overall health assessment
- Top 3-5 priority issues
- Quick wins identified
Technical SEO Findings For each issue:
- Issue: What's wrong
- Impact: High/Medium/Low
- Evidence: How you found it
- Fix: Specific recommendation
On-Page SEO Findings Same format
Prioritized Action Plan
- Critical fixes
- High-impact improvements
- Quick wins
- Long-term recommendations
Related Skills
- lp-optimizer: For optimizing pages for conversion
- analytics-tracking: For measuring SEO performance
FAQ
What does the seo-audit skill do?
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check."
How do I install seo-audit?
Run npx skills add https://github.com/kimny1143/claude-code-template --skill seo-audit in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/seo-audit/ (personal) or .claude/skills/seo-audit/ (project).
Which AI agents can use seo-audit?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is seo-audit safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains seo-audit?
It is published by kimny1143 in kimny1143/claude-code-template. It has 73 recorded installs.
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